Webhook Use Cases

Webhooks: What it is and how it works

Webhooks allow you to collect information about events as they happen in real-time

Helps plan subsequent actions immediately

Supported Events Delivered Dropped Invalid Bounced Opened Clicked Unsubscribed Abuse

Webhooks are pretty amazing, it helps in keeping subscriber’s activity data in sync with Enterprise system.

Website activity

Internal Apps(Back-end)

1. Via Javascript code – like Google Analytics

1. Via SMTP or Falconide’s API

2. Delivery

3. Delivered/Open/Other events

4. Real time updates over HTTP(s) URL

Third Party Apps

Webhooks

Use Cases

Case 1: CRM/SAP/LMS Integration

Website activity

1. Via Javascript code – like

Google Analytics

Webhooks

3. User actions(Open/Clicks)

CRM/SAP/LMS

4. Real time forwarding

2. Delivery

5. Forwarded to sales/call centers

Real time lead forwarding to Enterprise CRM/SAP/LeadManagement System

Benefits Helps reduces lead response

time

No manual intervention

Scenariosa. User clicked an abandon cart

email but did not transact in the next 2hours.

b. User clicked on a cross promotion banner in a transactional email – gets a triggered call immediately.

MIT study shows that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry.

Case 2: Real Time Bounce Notification

Webhooks

3. If email Id is correct-Send “Thank You” email

1. User fills the form

4. If email Id is incorrect-Notification for Bounce via SMS or Voice

Landing page

Remove junk leads right at the time of Lead capturing and thus helps capturing verified email Ids.

Scenarios

a. If the Welcome email gets bounced send an SMS to the user asking for the correct email id.

b. If Password reminder email gets bounced, then send an SMS to the user with the details.

2. Trigger

Lead Management System

OPEN CLICK

3. REAL TIME

OPEN

4. Reminder 4. Thank You

Case 3: Marketing Automation

Webhooks

CLICK

2. User actions (opens/clicks)

1. Email Delivery based on user activity on website

Over VoiceOver Email

Create your own marketing automation campaign based on the real time reports.

Create automated marketing campaigns

Use multiple mediums to reach out to the Leads

Scenarios

a. An E-commerce portal sending a recommendation emails of products based on the type of email open or image clicked.

b. Falconide sends an abandon cart email and the moment users opens the email “Webhooks” triggers an SMS with the coupon code.

Thank You