WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike
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Commercial & in Confidence PERSONAL MEDIA IN 2011 CHRIS WATT - PRODUCT DIRECTOR
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Transcript of WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike
Commercial & in Confidence
PERSONAL MEDIA IN 2011CHRIS WATT - PRODUCT DIRECTOR
Commercial & in Confidence
CURRENT TRENDS
Commercial & in Confidence
SMARTPHONE & TABLET SALES NOW EXCEED PC SALES
Commercial & in Confidence
iPAD 2 – SET TO LAUNCH TABLETS INTO THE MAINSTREAM
Commercial & in Confidence
ANDROID HONEYCOMB – COMING TO A TABLET DEVICE NEAR YOU
CONSUMERS ARE BEING CONDITIONED TO PAY FOR DIGITAL CONTENT
Commercial & in Confidence
INNOVATION IN MOBILE APPLICATIONS
Commercial & in Confidence
UNDERSTANDING AND LEARNING FROM AUDIENCES IS CRITICAL TO RETENTION
SBS WORLD NEWS AUSTRALIAEXTENSIVE USABILITY & AUDIENCE TESTING
SBS – World News Australia
Commercial & in Confidence
PERSONAL MEDIA IS BEING USED TO EXTEND REACH & TARGET NEW AUDIENCES
THE ECONOMIST “THE DIGITAL NEWSSTAND MODEL”
The EconomistOffering a ‘Digital Newsstand’
Commercial & in Confidence
PERSONAL MEDIA IS NOT A ONE OFF, THE STRATEGY MUST EVOLVE OVER TIME
TELEGRAPH.CO.UK EVOLUTION IN EXPERIENCE & FEATURES
Telegraph.co.uk
A SNEAK PEAK AT THE USE OF TRADITIONAL MARKETING FOR NEW MEDIA
Commercial & in Confidence
WHAT THE MARKET IS SAYING ABOUT TIGERSPIKE
'TigerSpike are one of the most exciting and innovative appdevelopers Apple are working with globally. We are hearinggood things everywhere''.
Pascal Cagni the EMEA Chief of Apple – October, 2010
