Webcertain Know-How

A POWERFUL KNOWLEDGE FOR GLOBAL SUCCESS

WHAT WE BELIEVE IN

Working in a digital marketing can be both rewarding and challenging.

The ever-changing online world provides many exciting opportunities, but finding reliable sources of information that would support your international efforts is not easy.

We are passionate about sharing our global marketing knowledge and because of this for the last 15 years have been developing new ways of doing so with the wider audience.

We do this, because we believe that the bravest, most innovative and powerful online marketing plans are created and delivered by the knowledge-empowered digital rock stars that drive their businesses forward.

WHAT DRIVES US

Our aim is to inspire digital marketing professionals

from across the world to make better business

decisions based on the never ending process of

updating their knowledge and skills.

TRAINING METHODS OVERVIEW

International Marketing School

What makes us unique.

EXCITING LOCATIONSWe deliver training all aver the world!

Shanghai Barcelona San Fran. London

POWERFUL NETWORKINGConnect with professionals like you!

MIXTURE OF LEARNING TECHNIQUES AND MATERIALS

Memorable trainings

WHAT COURSES DO WE OFFER

INTERNATIONAL SEO EXPERT

Click here for course agenda: order a landing page

The combination of linguistic, geographic, cultural and technical considerations that come into play for international websites brings a different set of challenges and factors, than undertaking SEO in just one single market.

The course will address all of these challenges and deliver practical, actionable tips, tactics and techniques to allow the creation of an effective and successful international SEO strategy, whether you're targeting two or twenty two markets.

Towards the end of the course all delegates have the opportunity to pass a globally recognised International SEO certificate demonstrating your proficiency in this subject

Click here for course agenda

–Oriol Espanyol, Eumetsat

I liked the SEO course very much. I think I learnt a lot and I hope I can apply some of what I learnt during the course to my job.

–Carlos Zurita, British Council

The course touches on all the main points a professional should know about international SEO best practices. I have a strong technical background and almost all the content was completely

new to me.

–Alexander Wasastjerna, Brazilian Homes

The International SEO School in Barcelona was very interesting and touched many of the challenges our company faces in the international marketplace.

Content is an integral part of any web marketing strategy, however producing unique, compelling and engaging content for diverse international audiences can seem like a huge mountain to climb.

Language is the most obvious obstacle but other factors such as culture, legal restrictions, online behaviour and cost all need to be considered when creating content on an international scale.

While there is no magic dust there are tactics, tricks and techniques for scaling your content across different countries and languages which will transform your international campaigns and open a world of opportunity.

SCALING INTERNATIONAL CONTENT

Click here for course agenda

– Maria Milsom, Social Media Expert

I would strongly recommend the school to any professional working on international sites.

–Alvaro Garcia, Content Manager

It’s very useful that it’s a workshop rather than just theory

We are the only official, global training provider for the Russian search engine Yandex. Our school trained almost 500 Yandex professionals in 13 locations across the globe .

The course was designed with Yandex to give you all the necessary, up-to-date and practical knowledge that will help you develop and implement advertising campaigns. Each training finishes with the Yandex Expert test that allows you to gain internationally recognised certification.

The program has also been independently certified as conforming to accepted CPD guideline.

YANDEX EXPERT TRAINING

Click here for the full course information and agenda

–Patrick Swaddle, Epiphany Solutions

An excellent tutor, clearly knowledgeable and passionate about the subject. The group was the right size to allow questions and feedback from tutors. The course provided an excellent overview of Yandex advertising and has improved my confidence and competency in using the platform.

–Agnes Murniece, Neo@Ogilvy

It’s a wonderful opportunity to obtain deeper insights into the Yandex advertising platform provided by very competent specialists who have been managing Yandex campaigns for years. The knowledge gained it’s not just something purely theoretical, but really practical that can be

used (and will be used) in everyday campaign optimisation.

–Jennifer Zou, Resolution Media

It’s a very well organised course. I have never learnt so much in 2 days! Excellent.

The course agenda to be introduced shortly.

EFFECTIVE PRESENTING FOR DIGITAL MARKETERS

Content writers, keyword researchers, ad creators, Excel geeks, tracking specialists, budget controllers, campaigns planners, account managers - digital marketers wear many hats.

However, presenting our ideas and suggestions clearly, especially in front of the larger groups, doesn’t come easy to everyone.

We believe that every digital marketer should know how to communicate in a confident manner and effectively present the impact of their work to their clients, managers or work colleagues.

Justyna Wilner, our Director of Know-How, will be sharing her own experience and tips on how she overcame her own public speaking fear and became a globally recognised digital marketing trainer.

– Christina Xu, Account Manager

Just want to say a big thank you to you. I have been practising the big victory posture and it worked for me. I was not nervous at all when speaking at a conference last week!

– Mona Wang, PPC Specialist

Thank you so much for the great session and for sharing your own experience with us, it's inspiring :) Looking forward to your next session. So many possibilities!

– Anna Troidl, Content Development Supervisor

It was a great training! :)Thank you so much for your time preparing the training and holding it!

Agenda to be agreed upon request.

Companies differ in terms of their knowledge, experience and goals. That is why, apart from our standard courses, we offer customised solutions that can be deliver in-house or at our training locations in Barcelona, London or Munich.

The course could relate to anything relating to international, digital marketing from bespoke Google Adwords workshop, Russian social media training through to Baidu SEO best practices course.

We will agree on the brief from the client and create a tailored training to suit your specific business needs that will use best practice examples relevant to your industry.

For more information on these courses, please contact us via your account manager.

CUSTOMISED INTERNATIONAL MARKETING COURSES

– Stein-Thore Mordenden, Momondo

Simply fantastic, wonderful and skilled trainer! Great pre-course materials and trainer’s knowledge of the subject.

– Natalia Kononova, BCF Technology

Thank you very much for an excellent course! Our team really enjoyed it!

OUR EXPERIENCED TRAINERS

Justyna Wilner is the head of International Marketing School and the Director of Know-How at Webcertain. She has over 5 years experience in managing international and multilingual advertising campaigns and over 3 years experience in training digital marketing professionals from globally recognised brands such as Adidas, booking.com, SAP & Airbnb. She has spoken at digital marketing conferences across the world and is a certified Yandex, Google Adwords and Bing PPC specialist. Justyna is originally from Poland and currently lives in the UK.

Andy Atkins-Krüger is the CEO of Webcertain. He has worked in international marketing for over 20 years and has been focused on the international SEO since 1997. Through the WebCertain Group, he has worked on hundreds of international SEO projects in all major languages and all corners of the globe and has openly shared his knowledge via the Search Engine Land, Search Engine Watch, the International SEO Expert course as well as series of digital marketing conferences around the world. Originally a trained linguist, he currently lives in Barcelona and speaks fluent German and French.

Christina Xu has over 4 years experience working on variety international projects for a range of clients from different industries. She started her career in a business development and affiliate marketing role for the Greater China market in an international business, joining Webcertain's team in 2013 to continue to pursue her passion in digital marketing. Christina is an award-winning conference speaker and has over one year experience working as a trainer. She speaks Mandarin and English, and has lived in the UK since 2007.

Yao Yining is a General Manager for the Chinese market and leads Webcertain's Beijing-based team. He has over 7 years experience in the online marketing field, with a specific focus on international SEO and PPC. Yao is a certified Google, Bing and Yandex PPC specialist. Since 2015, he has been training global marketing professionals in how to run effective international campaigns. Prior to heading up the Beijing office, Yao was based in the UK for 6 years.

Benjamin Lefebvre is the Director of Webcertain Business Solutions. With an extensive linguistic background, and over four years of hands-on search experience, Ben is familiar with a variety of different industry sectors. He also makes sure that all clients' international online marketing strategies have been appropriately adapted to each target market. Ben's areas of expertise are SEM, SMO, SEO, Online PR and Link Building applied to international markets and project management. Originally from France, he currently lives in the UK

Alan Lao joined Webcertain in 2015 and is working in the Media department. Being a certificate holder of Google AdWords, Yandex Expert and Google Analytics, he is managing campaigns across Google, Yandex, Baidu, Naver, Yahoo, and LinkedIn. Alan has almost one years experience training top Chinese brands on how to manage their international campaigns. He is from Macao and has spent some years in Taiwan and in England. He speaks fluent Cantonese, Mandarin, and English.

Arkadiusz Kostrzycki born in Poland and raised in Canada, is the Global SEO Manager at Webcertain where he has been working for the past 8 years. He has extensive knowledge and experience in online search, particularly in the field of technical SEO. With strong analytical skills he provides invaluable input to developing SEO strategies, delivering SEO projects and improving online performance of clients. He's also actively involved in developing, improving SEO services and processes.

COMPANIES WE TRAINED

International Search Summit

The Summit is the only conference dedicated specifically to the challenges and issues related to running multinational online campaigns. Our speakers range from the search engines to in-house marketers, consultants to researchers all of whom are experienced in international and can offer valuable, actionable tips and advice.

Our aim is simple - for each attendee to leave the event with the answers to all their international questions, new insights and ideas for their global campaigns and of course the raft of new, valuable connections.

The agenda changes at each event as well as speakers, but we always ensure to cover a broad range of topics from SEO, PPC, to social, from technical tips and tactics, cultural and linguistic insights to organisational and even time zone challenges.

INTERNATIONAL SEARCH SUMMIT

For more information click here

–François Lebrun, E-Commerce Executive, Air France KLM

“We found the International Search Summit very well organised and extremely rich in terms of content around SEM and SEO. I would recommend this summit to anyone involved in search

marketing worldwide”

–Anna Rooke, Online Communications Manager, UK Trade & Investment

“Webcertain put on a thought-provoking event. We gained a lot of insights into international search and look forward to seeing how we can incorporate them into our future online plans.”

–Arne van Elk, RNW

“"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual

interests that you don’t often come across in your daily work.”

INTERNATIONAL SEARCH SUMMIT

WHERE GLOBAL COMPANIES MEET

Webcertain.tv

The only digital channel in the world

providing you daily global marketing

news.

Know-How PlatformSharing our digital marketing Know-how with the world

How to guides

eLearning courses

Quizzes

Catch up TV

Country guides

Video briefings

Flexible subscriptions

Team Global subscription to our Webcertain Know-How online training platform, allows you to order (amongst other content) customised online courses directly from our specialists.

The platform is dedicated to sharing our digital marketing knowledge with the world. In order to receive a customised course you need to sign up for a minimum of 6 months.

Want to know more?

International Marketing School International Search SummitWebcertain.tvLive.webcertain.com

Thank you!Justyna Wilner

Director of Know-How & Head of International Marketing School

justyna.wilner@webcertain.com