Webcast & Webinar Strategies for Advocacy

The Internet Advocacy Roundtable

Get Your Message Above the Noise

• Based in Washington, D.C., 16th & K• Founded in 2000• GSA IT-70 schedule holder• Association, Corporate and Government

clients• Education/Training, Conferences &

Strategic Communications• Live Webcasts, Media on Demand, and

Knowledge Management applications

• Based in Washington, D.C., 16th & K• Founded in 2000• GSA IT-70 schedule holder• Association, Corporate and Government

clients• Education/Training, Conferences &

Strategic Communications• Live Webcasts, Media on Demand, and

Knowledge Management applications

Vodium at a Glance

Vodium CustomersVodium Customers

Webinars with webconferencing

Event that is typically:

Live collaborative discussion using telephone for audio and Internet for slides

Smaller audience size Reservationless service Only requires a browser & an

Internet connection Well suited for interactive

discussions and information sharing

Video

Table of Contents

SynchronizedTranscript or Live

Captions

Polls, Surveys & Testing

Synchronized Slides

Webcasts - Vodium MediaPod®Webcasts - Vodium MediaPod®

Event that is typically:

Highly produced In any single location, often at a

hotel or in a professional studio Generally range from a single 1

hour presentation to multi-track conference

Sometimes audio, but much more effective as a video presentation; also can incorporate slides, graphics, transcripts, documents, testing & certification

Most effective for complex communications

Can be live and/or on-demand Users ask questions via email or

chat Knowledge transfer is from

speaker to audience (one-to-many), though can be interactive through polls and surveys

Video Search

Uses of these communication formats

• #1 - Easily Broaden Your Audience• Engage your audience• Transfer Knowledge• Empower & Motivate

Primary Drivers

Useful Activities

• Drive Membership• Fundraise• Effect Policy Changes

When is a Webcast Appropriate vs Webinar?

• Is your presentation a less formal topically oriented discussion (webinar) or a more formal presentation (webcast)

• Webcast tends to be larger audiences – few hundred to thousands – better outreach capability

• Can you use video to enhance the message?– Who’s the messenger? Known/highly respected or

dynamic personality– Demonstrations using vignettes or scenarios will improve

viewer comprehension– Talking head personalizes the experience; viewers

connect with speaker (70% of communication is non-verbal); helps ensure that audience is engaged

Dr. Oz Demonstration…

Live or On Demand?

• Webcasts are either live and archived or archive only– Live is more costly, and more risky; is only necessary in 2

cases» Time-sensitive information and/or» Desire for user interactivity such as live polling or Q&A

– Archive is typically more valuable» Improved cost-effectiveness» Easier to produce in advance and avoid glitches (more

professional in appearance)» Viewers prefer to watch on their own time, often at home» Archive can be navigated so users can skip ahead as

needed; focus on specific segments – knowledge resource

DOL FairPay Demo

Engage Your Audience!

• Use Flash®– Games– Demos– Simulations– Eye-catching graphics– (FDIC demo)

– (Smithsonian Demo)• Add Search

– MediaMosaic Library– MediaTracker

New ways to spice up your webcast…

MediaPod Producer

• On-Demand Video• Synchronized Slides• Registration & Reporting• Polling & Quizzing• No Technical Background

Needed• Completely

Reservationless – Only a Browser Required

Self Service Web Authoring Tool

Discussion Concepts/Use Cases

• Build a Community of Interest around the content (Drive audience up the “ladder of engagement”)• Build a Resource Center – allow content

repurposing/sharing• Gather information from your audience – tether them

to the experience using chat, polls, surveys, feedback• Virtual Press Events (library of press conferences in

addition to press releases)• Conferences• Lobby Days (prep audience in advance with

presentations so discussions are more valuable)• Activist Brainstorming sessions using Webinars • Build Training Libraries

Vodium Case Studies

• DOL Fairpay

• Discovery Channel

• California Dental Association – Distance education for medical & dental professionals

• Department of Interior – Conflict management training

• Library

Summary

Video Webcasts can be a very compelling way to engage your audience and deliver knowledge, but viewers get bored easily so make sure your message is focused, crisp and well delivered – and don’t forget to gather information from your audience.

Vodium

Backup Slides

• Enabling Powerful Video Search Functionality through popular browsers such as Google

• Easy as 1 - 2• Unlike other video search

capabilities, Vodium MediaTracker takes the user directly into the targeted search in the video and the transcript

Vodium MediaTrackerVodium MediaTracker

Powerful Video Search

Next Generation Webcasts

• Flash® based solutions; flexible & dynamic interfaces

• Much higher quality production values

• Easily incorporate graphical simulations and gaming with video

• Content Analytics, interactions reporting

• Example: Smithsonian Galapagos lecture

Turn Training into Knowledge…

Training Work

Training

Work

Searchable Rich Media Libraries

Vodium’s Platform

Captioning and Text Streaming

Captioning and Text Streaming

Webcasting

ContentDevelopment

ContentDevelopment

On-demandHosting &Delivery

On-demandHosting &Delivery

Registrationand Access

Control

Registrationand Access

Control

ReportingReporting

AudienceRecruitment

AudienceRecruitment

LiveChatLiveChat

Polling &Testing

Polling &Testing

SoftwareAuthoring

Tools

SoftwareAuthoring

Tools

VideoCapture, Editing,

Encoding & Delivery

VideoCapture, Editing,

Encoding & Delivery

LiveWebcasting

LiveWebcasting

Video Search & Knowledge

Management

Video Search & Knowledge

Management

VodiumTechnology

Platform

VodiumTechnology

Platform

Vodium ServicesVodium Services

Search across Video modules

by spoken word

Search across Video modules

by spoken word

Arrange all presentations in a easy to

access library

Arrange all presentations in a easy to

access library

View Presentations

By Topic, Speaker, Date,

etc

View Presentations

By Topic, Speaker, Date,

etc

Sort ResultsBy Popularity,

Relevance,Date

Sort ResultsBy Popularity,

Relevance,Date

Knowledge ManagementKnowledge Management

Other 10%

Training 40%

Virtual Conference

20%

Strategic Communication

30%

Vodium ApplicationsVodium Applications

Agenda

VodiumVodium

Solutions

Takeaways

Q&A

Education 10%

Corporate 30%

Associations 20%

Government 40%

Vodium MarketsVodium Markets

Agenda

VodiumVodium

Solutions

Takeaways

Q&A

Polling and QuizzingPolling and Quizzing

Polling and Quizzing

• Responses to Questions

• Graph Results• Keep the Audience’s

Attention• Personalize

Communications

• Embedded into live webcast• Supports 9 SMEs• Drag-and-drop questions

into chat folders• Respond to one or many• Moderator screens

incoming questions and decides which ones to display to audience

Vodium Chat ManagerVodium Chat Manager

Chat Management Software

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Registration SystemRegistration System

On-line Registration

• View Attendance Information on each Event

• Capture Valuable Information on Attendees

• Customizable Fields• Generate Customized

Reports• Client Branding

Back

Reporting SystemReporting SystemOn-line Reporting

• Username & Password Protected

• Downloadable to Excel• Summary of:

• Number of views• Average Viewing Duration Per

Attendee• Attendee List

• Feedback• Viewer Satisfaction• Comments / Suggestions

• Polling• Responses to Questions• Graph Results

Back

Audience RecruitmentAudience RecruitmentAudience Builder

• Automatic Registration Confirmation

• Scheduled email or phone reminders and thank yous

• Those unable to attend are redirected to on-demand presentation

Back

Capture & Encode

Capture & Encode

Live webcastLive webcast

Pre-recorded video

Pre-recorded video

11

TranscribeTranscribe22

Incorporate & Associate Content

Incorporate & Associate Content

Synchronize in one interface:Streamed audio/video

SlidesTable of contents

TranscriptKey word search

Synchronize in one interface:Streamed audio/video

SlidesTable of contents

TranscriptKey word search

33

Internet access to live and on-demand

events

Internet access to live and on-demand

events

PublishPublish

CD info packCD info pack

44

Host & Distribute

Host & Distribute

Globally host and distribute content and applications

Globally host and distribute content and applications

55

Vodium Production Process Vodium Production Process

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