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  • CDMA2000:CDMA2000:Insight into Insight into

    UltraUltra--Low Cost 3G Devices Low Cost 3G Devices Live WebcastLive Webcast

    February 1, 2008

    CDMA Development GroupCDMA Development Group

  • 2www.cdg.org

    As an IndustryAs an IndustryWe Have Come A Long WayWe Have Come A Long Way

    Yet, we still have more opportunities ahead to expand globalYet, we still have more opportunities ahead to expand globalwireless penetration with Ultrawireless penetration with Ultra--Low Cost 3G CDMA HandsetsLow Cost 3G CDMA Handsets

  • 2www.cdg.org

    Elements that CreateElements that Createan Ultraan Ultra--Low Cost HandsetLow Cost Handset

    StreamlinedStreamlinedTest & CertificationTest & Certification

    (CCF)(CCF)

    Common HandsetCommon HandsetRequirementsRequirements

    (GHRC)(GHRC)

    Aggregation ofAggregation ofHandset PurchasesHandset Purchases

    ReducedReducedNonNon--Recurring Recurring

    Engineering (NRE)Engineering (NRE)

    Global StandardGlobal StandardLargeLarge

    Economies of ScaleEconomies of Scale(Volume Production)(Volume Production)

    ReducedReducedBill of MaterialsBill of Materials

    (BOM)(BOM)

    Direct to Carrier Direct to Carrier DistributionDistribution

    3G For All3G For All

  • 2www.cdg.org

    Economies of ScaleEconomies of ScaleThe growing 3G subscriber base is creating enormous economies ofThe growing 3G subscriber base is creating enormous economies of scalescale

    Migration of SubscribersMigration of Subscribers

    1G1G

    2G2G

    3G3G

    4G4G

    More than More than 275275 operators in over operators in over 100100 countries have countries have deployed or are planning to deploy CDMA2000deployed or are planning to deploy CDMA2000

  • 2www.cdg.org

    LGRD2330

    KyoceraK112

    Huawei C218

    HaierD1000

    JingpengSpektra 101

    SamsungN 380

    Nokia1255

    ZTEC150

    SamsungN500

    BREWBREW--enabled lowenabled low--end phonesend phones

    LGRD2340

    LGRD2430

    LGRD2530

    LGRD2535

    UTStarcomC1122

    59 entry-level CDMA2000 handsets from 14 suppliersNotes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$50.

    2. Only devices shipped in volumes above 10,000 units are shown.

    SubSub--US$50US$50

    MotorolaC131

    LGRD2530

    LGRD2670

    SamsungS109

    KyoceraKX 17

    SubSub--US$40US$40SubSub--US$30US$30

    ZTEC 160

    LG2750

    Rose631

    Jingpeng101

    TCL401

    LGRD2650

    LGRD2690

    LGRD2710

    MotorolaW150i

    HaierC1000

    HuaweiC2205

    JingpengC131

    JingpengC132

    LG2530

    LG3330

    Legend: Color Screen HandsetsColor Screen Handsets

    ZTE204

    ZTE203

    ZTE202

    Kimpo761

    HuaweiC2285

    KyoceraKX 122

    Haier D1600

    Rose632

    LGRD 3000

    LG3470

    HuaweiC2286

    KimpoC 731

    Nokia 1325

    KimpoC762

    KimpoC 702

    KimpoC 703

    KimpoC 732

    Huawei 361

    HuaweiC2801

    HuaweiC2201

    KimpoC 701

    CDMA2000: Wide Range of Affordable DevicesCDMA2000: Wide Range of Affordable DevicesCompetition and economies of scales are driving prices downCompetition and economies of scales are driving prices down

    MotofoneF3C

    LGRD 3100

    Huawei2900i

    SamsungChamp 269

  • 2www.cdg.org

    India: VeryIndia: Very--Low Cost CDMA2000 Handset TrendLow Cost CDMA2000 Handset TrendMarket is responding favorably to availability of lowMarket is responding favorably to availability of low--cost CDMA2000 handsetscost CDMA2000 handsets

    Source: Yankee Group, India VLE Handsets, January-October 2007

    Price Elasticity of VeryPrice Elasticity of Very--Low Cost Handsets is HighLow Cost Handsets is High

    (Millions)

    $31.10

    $28.89 $29.10

    $28.44

    $29.89

    $32.34

    $28.65

    $29.47

    $28.85$29.31

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct$26

    $27

    $28

    $29

    $30

    $31

    $32

    $33

    Handset Volume Avg. Wholesale Price

    SubSub--US$50 CDMA2000 HandsetsUS$50 CDMA2000 HandsetsMonthly Shipment Volume and Average Wholesale Import PriceMonthly Shipment Volume and Average Wholesale Import Price

    Ship

    men

    t Vol

    ume

    ASP

    2007

  • 2www.cdg.orgSource: CDMA Development Group, May 2007

    Wholesale Price TrendsWholesale Price TrendsCDMA has reached price parity with GSMCDMA has reached price parity with GSM

    CDMA is WellCDMA is Well--Positioned to Meet Future Market RequirementsPositioned to Meet Future Market RequirementsFor UltraFor Ultra--Low Cost HandsetsLow Cost Handsets

  • 2www.cdg.org

    3G CDMA: Sub3G CDMA: Sub--US$50 DevicesUS$50 Devices

    (Millions)

    0255075

    100125150175200

    2005 2006 2007 2008 2009 2010 2011

    Plenty of CDMA2000 devices will be available to deliver affordabPlenty of CDMA2000 devices will be available to deliver affordable 3G servicesle 3G services

    SubSub--US$50 CDMA2000 Handset ShipmentsUS$50 CDMA2000 Handset Shipments

    Source: Shailendra Pandey, Research Analyst, Mobile Wireless, ABI Research, March 2007

    Affordability will continue to expand the reach of 3G CDMAAffordability will continue to expand the reach of 3G CDMA