Webcast ULCH CDG 01FEB2008- · PDF file2G 3G 4G More than 275 operators in over 100 countries...
-
Upload
vuonghuong -
Category
Documents
-
view
216 -
download
1
Transcript of Webcast ULCH CDG 01FEB2008- · PDF file2G 3G 4G More than 275 operators in over 100 countries...
CDMA2000:CDMA2000:Insight into Insight into
UltraUltra--Low Cost 3G Devices Low Cost 3G Devices Live WebcastLive Webcast
February 1, 2008
CDMA Development GroupCDMA Development Group
2www.cdg.org
As an IndustryAs an IndustryWe Have Come A Long WayWe Have Come A Long Way
Yet, we still have more opportunities ahead to expand globalYet, we still have more opportunities ahead to expand globalwireless penetration with Ultrawireless penetration with Ultra--Low Cost 3G CDMA HandsetsLow Cost 3G CDMA Handsets
2www.cdg.org
Elements that CreateElements that Createan Ultraan Ultra--Low Cost HandsetLow Cost Handset
StreamlinedStreamlinedTest & CertificationTest & Certification
(CCF)(CCF)
Common HandsetCommon HandsetRequirementsRequirements
(GHRC)(GHRC)
Aggregation ofAggregation ofHandset PurchasesHandset Purchases
ReducedReducedNonNon--Recurring Recurring
Engineering (NRE)Engineering (NRE)
Global StandardGlobal StandardLargeLarge
Economies of ScaleEconomies of Scale(Volume Production)(Volume Production)
ReducedReducedBill of MaterialsBill of Materials
(BOM)(BOM)
Direct to Carrier Direct to Carrier DistributionDistribution
3G For All3G For All
2www.cdg.org
Economies of ScaleEconomies of ScaleThe growing 3G subscriber base is creating enormous economies ofThe growing 3G subscriber base is creating enormous economies of scalescale
Migration of SubscribersMigration of Subscribers
1G1G
2G2G
3G3G
4G4G
More than More than 275275 operators in over operators in over 100100 countries have countries have deployed or are planning to deploy CDMA2000deployed or are planning to deploy CDMA2000
2www.cdg.org
LGRD2330
KyoceraK112
Huawei C218
HaierD1000
JingpengSpektra 101
SamsungN 380
Nokia1255
ZTEC150
SamsungN500
BREWBREW--enabled lowenabled low--end phonesend phones
LGRD2340
LGRD2430
LGRD2530
LGRD2535
UTStarcomC1122
59 entry-level CDMA2000 handsets from 14 suppliersNotes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$50.
2. Only devices shipped in volumes above 10,000 units are shown.
SubSub--US$50US$50
MotorolaC131
LGRD2530
LGRD2670
SamsungS109
KyoceraKX 17
SubSub--US$40US$40SubSub--US$30US$30
ZTEC 160
LG2750
Rose631
Jingpeng101
TCL401
LGRD2650
LGRD2690
LGRD2710
MotorolaW150i
HaierC1000
HuaweiC2205
JingpengC131
JingpengC132
LG2530
LG3330
Legend: Color Screen HandsetsColor Screen Handsets
ZTE204
ZTE203
ZTE202
Kimpo761
HuaweiC2285
KyoceraKX 122
Haier D1600
Rose632
LGRD 3000
LG3470
HuaweiC2286
KimpoC 731
Nokia 1325
KimpoC762
KimpoC 702
KimpoC 703
KimpoC 732
Huawei 361
HuaweiC2801
HuaweiC2201
KimpoC 701
CDMA2000: Wide Range of Affordable DevicesCDMA2000: Wide Range of Affordable DevicesCompetition and economies of scales are driving prices downCompetition and economies of scales are driving prices down
MotofoneF3C
LGRD 3100
Huawei2900i
SamsungChamp 269
2www.cdg.org
India: VeryIndia: Very--Low Cost CDMA2000 Handset TrendLow Cost CDMA2000 Handset TrendMarket is responding favorably to availability of lowMarket is responding favorably to availability of low--cost CDMA2000 handsetscost CDMA2000 handsets
Source: Yankee Group, India VLE Handsets, January-October 2007
Price Elasticity of VeryPrice Elasticity of Very--Low Cost Handsets is HighLow Cost Handsets is High
(Millions)
$31.10
$28.89 $29.10
$28.44
$29.89
$32.34
$28.65
$29.47
$28.85$29.31
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct$26
$27
$28
$29
$30
$31
$32
$33
Handset Volume Avg. Wholesale Price
SubSub--US$50 CDMA2000 HandsetsUS$50 CDMA2000 HandsetsMonthly Shipment Volume and Average Wholesale Import PriceMonthly Shipment Volume and Average Wholesale Import Price
Ship
men
t Vol
ume
ASP
2007
2www.cdg.orgSource: CDMA Development Group, May 2007
Wholesale Price TrendsWholesale Price TrendsCDMA has reached price parity with GSMCDMA has reached price parity with GSM
CDMA is WellCDMA is Well--Positioned to Meet Future Market RequirementsPositioned to Meet Future Market RequirementsFor UltraFor Ultra--Low Cost HandsetsLow Cost Handsets
2www.cdg.org
3G CDMA: Sub3G CDMA: Sub--US$50 DevicesUS$50 Devices
(Millions)
0255075
100125150175200
2005 2006 2007 2008 2009 2010 2011
Plenty of CDMA2000 devices will be available to deliver affordabPlenty of CDMA2000 devices will be available to deliver affordable 3G servicesle 3G services
SubSub--US$50 CDMA2000 Handset ShipmentsUS$50 CDMA2000 Handset Shipments
Source: Shailendra Pandey, Research Analyst, Mobile Wireless, ABI Research, March 2007
Affordability will continue to expand the reach of 3G CDMAAffordability will continue to expand the reach of 3G CDMA