Welcome to Your Aha Moment!

DISCOVER YOUR AHA MOMENT!

Solving Franchise Marketing

Challenges with Technology Solutions

Today’s Speakers

Doug Traxler

• Executive Vice President of Sales &

Marketing at WebbMason, Inc.

• Franchise Marketing Specialist

Connie Truan

• A,VP, Marketingbench Services at

WebbMason, Inc.

• 13 Years Of Franchise Marketing

Experience

About WebbMason

• Member of the International Franchise Association

• 22 years of franchise marketing experience

• Founded in 1989

• Privately held

• $90+ million in sales

Sample Franchise Clients

• Franchisor marketing challenges

• How technology can improve franchisee

marketing practices, overall branding results,

and your bottom line

Today’s Agenda

Franchisor Needs: Increase Sales

Build Brand Awareness Innovate

Track ROI Metrics Reduce Cost

Improve Cycle Times

Grow Your Business

Marketing Department

Franchise Environment

Franchisor Needs: Increase Sales

Build Brand Awareness Innovate

Track ROI Metrics Reduce Cost

Improve Cycle Times

Grow Your Business

Franchisee Needs: Franchise Success

Marketing On-DemandAbility to Customize

Variety of Tools Micro-Targeting

Just-in-Time Delivery

Marketing Department

Franchise Environment

Franchisor Needs: Increase Sales

Build Brand Awareness Innovate

Track ROI Metrics Reduce Cost

Improve Cycle Times

Grow Your Business

Franchisee Needs: Franchise Success

Marketing On-DemandAbility to Customize

Variety of Tools Micro-Targeting

Just-in-Time Delivery

Business Realities:Fewer ResourcesTighter Budgets

Skill Deficits Less Control

Marketing Department

Franchise Environment

Franchisor Needs: Increase Sales

Build Brand Awareness Innovate

Track ROI Metrics Reduce Cost

Improve Cycle Times

Grow Your Business

Franchisee Needs: Franchise Success

Marketing On-DemandAbility to Customize

Variety of Tools Micro-Targeting

Just-in-Time Delivery

Business Realities:Fewer ResourcesTighter Budgets

Skill Deficits Less Control

Marketing Department

Franchise Environment

Franchisor Marketing Challenges

Brand Consistency Across Formats

Brand Consistency Across Different Locations

Different Levels of Marketing Sophistication

Tracking Use & Measuring ROI

Brand Consistency Across FormatsBrand Consistency Across Different Locations

Different Levels of Marketing Sophistication Tracking Use & Measuring ROI

Introducing MarketingBench™

A Complete and Comprehensive Marketing System for Franchises

MarketingBench™ Features

How MarketingBench™ Can Solve Your Problems

• Centralizes access to all your tools

• Offers franchisees opportunity for self service

• Customization on-demand

• Speeds marketers’ time to market

• Allows for targeted communications

• Improves speed and efficiencies

• Streamlines data collection, reporting and ROI tracking

• Platform built for marketing not ordering

MarketingBench

Franchise Success

Stories

But How Do You Get Your

Franchisees to Use

MarketingBench?

WebbMason Superior Support Ecosystem

What About Technology

That Can Help You

Acquire New

Franchisees?

WebbMason Offerings to Help Grow Your Company

Q & A

For more information on WebbMason contact:

Doug Traxler

Executive Vice President of Sales & Marketing

Phone: 703-242-7278

Email: dtraxler@webbmason.com

Website: www.webbmason.com

THANK YOU

THANK YOU!