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Web 2.0….is this a way for us to create a more just & sustainable
world?
Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto
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Taking a video….
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Web 2.0 shifts balance of power
$
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What’s changing?
Source: Adapted from Neil Perkin ‘What’s Next in Media’
Traditional Media
Brands/service createthe content
Brands/servicecontrol everything
“We publish you listen”(all push)
Single read ©right
Repeat same message
Focused on the brand/service
Social Media
Content created by consumer/or co-created
Consumer controls
Part of the conversation (push and pull)
Add/modify/some rights reserved(notion of Creative Commons)
Adapt/improve the message/beta
Focused on the consumer
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Speaking Out
Source: http://www.flickr.com/photos/klbw/2524083477/
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Social media & the power of trust
Source: Faris Yakob http://tinyurl.com/c8c256
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The Online EcosystemOrganizations & those that support them now have
the opportunity to interact beyond one website.
Source: Common Knowledge
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Reporting ethic violence in Kenya
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Wikipedia
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Human Genome project
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The largest social movement in the world…
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WiserEarth.org helps the global movement of of people and organizations working toward
social justice, indigenous rights, and environmental stewardship to connect,
collaborate & build alliances
WiserEarth: The social network for sustainability
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WiserEarth: The social network for sustainability
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Automatically Tweeted
Automatically Indexed by Google
Pushed out viaRSS Feeds
Your Event, Job
or Resource
Your Event, Job
or Resource
Auto-Publish on partner site accessed by 250,000 people
Inside WiserEarth and Outside
Sharing & building visibility for our work
Spread Virally via Friend Feed
Push Email Recommendations to our 50,000 Members
Available to add to 2,000+ Online Groups
WiserEarth Search (over 1 million / year)
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Time for change…
“We are moving from a world created for and by privilege to a world created by
community.”
Paul Hawken, writer of Blessed Unrest
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www.WiserEarth.org
Web 2.0
What are we going to do to co-create a more just & sustainable world?
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List of a few resourcesThe Networked Nonprofit: Beth Kanter & Allison Fine (2010)
Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)
Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008)
The Social Pulpit – Barack Obama’s social media toolkit Designing for the Social Web – Joshua Porter (2008)The Packard Foundation: “Working Wikily” report
Ben Rigby’s Book ‘Mobilizing Generation 2.0′ http://www.mobilevoter.org/book.html
Blogs…for starters…WiserEarth’s blog:http://blog.wiserearth.org/
Beth’s Blog: www.bethkanter.orgMashable: http://mashable.com/
Social Media Biz: http://www.socialmedia.biz/
Contact me: www.wiserearth.org/user/camilla
Twitter: CamillaWiser