ABC 2013 Marketing Plan Timeline

2-1-2013 -2-15-2013 Conduct Market Research Look at Sports Equipment on-line websites and Social Media, and the specific analytics using Google, Compete.com. Select Target Market and learn buying habits and social networks most used by that audience. 2-1-2013-20-3-1-2013 Determine Marketing 2013 Budget Determine how much we will spend on advertisement and what forms of advertisement we want. I recommend print, email advertising, and, use of setting up

social media such as Facebook and Twitter pages. Determine who we want to affiliate with. Decided how much we want to spend on a paid search. We do need to invest in this as it helps us reach our target market. 2-15-2013-3-1-2013 Check SEO and ABC company Website Analytics Look at the Website sales data, what is the Average order and how many customers are new and how many are repeat. Look at all website metrics Look at how we rank in Search Engines. Check out SEO position and determine future position strategy. Setup a website blog that engages visitors and customers to respond and comment. 2-1-2013-3-1-2013 Launch Social Media Set up a Twitter Page Set up a Facebook Page - If we can have customer testimonials on our Facebook page, a testimonial from a satisfied customer is a highly effective and free form

of effective advertisement for us. Create a Series of u-tube videos that showcase our sports equipment Set up a Sports Equipment Blog, which has highlights of product uses. 2-10-2013-2-20-2013 Launch a Mobil Marketing and Email Marketing Have a link on our face book page and website to sign up for an email-delivered monthly newsletter, which has special ABC promotions and tips for healthy kids

and athletes. We want our newsletter to be opt-in , meaning our customers have to actively subscribe to it Purchase an Email list of target market and send out a “Connect with us email with the social media sites, and offer special offer such as 10% of your first on-line

purchase.” Set up an ABC shopping Application that can be loaded on mobile devices

ABC Homepage Jan 2013

SEO BEST PRACTICE

ABC Tile Tag Determine ABC’s Key word Density Examine ABC’s URL Add Image ALT tags Review Anchor Tags Review Meta Tags Advertisements and Hyperlinks

ABC’s Top Five MARKETING STRATEGIES

Internet Marketing Social Media Marketing Mobile Marketing Email Marketing Affiliate Marketing

INTERNET MARKETING & Target Marketing

Internet marketing uses the World Wide Web to drive direct sales and lead sales. Who is ABC’s Target Market ?

How do we reach our Target Market?

Social Media Marketing

MOBIL MARKETING

40. 4.8 billion people now own mobile phones. Mobile commerce is projected to ten-fold from

2010 ($3 billion) to 2016 ($31 billion).

Benefits of AFFILIATE MARKETING

Builds ABC Brand awareness Builds Company Credibility Increase traffic and sales Generates new leads Generates Revenue

ADVERTISING on ABC Website

Look at this Potential Amazon advertisement. If we run this we will gain revenue when our visitors click on the image.

Where ABC should place ads on the ABC Web site

Google Ad

Amazon Ad for Nike Culture Book

REVISED HOME PAGE

Works Cited

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Demand Media, Inc. www.livestrong.com. 2013. 17 1 2013. <http://www.livestrong.com/weight-loss-for-seniors/>. King, Andy. "Organic Search Engine Best and Worst Practices for Maximum and Minimum rankings ." April 2005.

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