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Transcript of Web123 does 1+1=3 combine seo & ppc and see
![Page 1: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/1.jpg)
Does 1+1=3? Combine SEO, PPC and See
Today’s Host:
Evan Specter
Content Marketing Specialist
facebook.com/webmarketing123
#webmarketing123
![Page 2: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/2.jpg)
#webmarketing123
Founded in 2004
120+ Clients
Custom KPI-based Scorecards
Proprietary Attribution Tool
![Page 3: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/3.jpg)
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visit bit.ly/wm123seo
![Page 4: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/4.jpg)
#webmarketing123
1 Own the SERP (Search Engine Results Page) Location, Location, Location
2 Online Reputation Management Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
Webinar Agenda
![Page 5: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/5.jpg)
#webmarketing123
1 Own the SERP
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#webmarketing123
1 Own the SERP: Average Click-Through Rate
Google eyetracking study Google Search Blog, 2011
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#webmarketing123
1 Own the SERP: Average Click-Through Rate
Optify, 2011
65%
![Page 8: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/8.jpg)
#webmarketing123
1 Own the SERP
Optify Study, 2011
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#webmarketing123
1 Own the SERP: Autocomplete
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#webmarketing123
1 Own the SERP: Website Preview
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#webmarketing123
1 Own the SERP
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#webmarketing123
1 Own the SERP: News
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#webmarketing123
1 Own the SERP: News
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#webmarketing123
1 Own the SERP: Personal Results
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#webmarketing123
1 Own the SERP: Image & Video Search
![Page 16: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/16.jpg)
#webmarketing123
1 Own the SERP: Image & Video Search
![Page 17: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/17.jpg)
#webmarketing123
1 Own the SERP (Search Engine Results Page) Location, Location, Location
2 Online Reputation Management Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
Webinar Agenda
![Page 18: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/18.jpg)
#webmarketing123
2 Online Reputation Management
Pro-actively protect your brand from reputation damage
OR
Supplant negative stories about your brand.
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#webmarketing123
2 Online Reputation Management
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#webmarketing123
2 Online Reputation Management
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#webmarketing123
2 Online Reputation Management “Company” “Company Reviews”
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#webmarketing123
2 Online Reputation Management “Company” “Company Reviews”
![Page 23: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/23.jpg)
#webmarketing123
1 Own the SERP (Search Engine Results Page) Location, Location, Location
2 Online Reputation Management Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
Webinar Agenda
![Page 24: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/24.jpg)
#webmarketing123
3 Manage Expectations
![Page 25: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/25.jpg)
#webmarketing123
3 Validate Keywords
![Page 26: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/26.jpg)
#webmarketing123
3 Manage Expectations
SEO & PPC Together can Be COMPLEMENTARY
provide early VALIDATION
Provide IMMEDIATE REVENUE
![Page 27: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/27.jpg)
#webmarketing123
1 Own the SERP (Search Engine Results Page) Location, Location, Location
2 Online Reputation Management Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
Webinar Agenda
![Page 28: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/28.jpg)
#webmarketing123
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
Do PPC Ads just cannabalize clicks on organic listings?
![Page 29: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/29.jpg)
#webmarketing123
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
![Page 30: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/30.jpg)
#webmarketing123
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
100 Organic Clicks 50 Organic Clicks, 100 PPC Clicks
![Page 31: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/31.jpg)
#webmarketing123
4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver
100 Organic Clicks 100 Organic Clicks, 96 PPC Clicks
![Page 32: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/32.jpg)
#webmarketing123
The set of top performing keywords you validate via PPC and/or SEO are intellectual property that you can deploy across your web properties, social media, and press releases to boost your ranking.
Something to consider…
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#webmarketing123
Key Takeaways
1
2
3
If you’re not above the fold on the keywords you share with your competitors, 2 out of 3 potential customers aren’t seeing you at all.
Think holistically: Don’t treat SEO, paid search, reputation mgmt, youtube and social media as completely distinct and separate!
Big plans are made of small steps. What is the best next step you can take to capitalize on the opportunities available through digital marketing?
![Page 34: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/34.jpg)
#webmarketing123
• Request a Customized SEO Assessment Today. You May Qualify for a $50 Amazon.com Gift Card! • Email [email protected] • Or visit bit.ly/wm123seo
![Page 35: Web123 does 1+1=3 combine seo & ppc and see](https://reader033.fdocuments.in/reader033/viewer/2022060110/55597826d8b42a60298b4cbf/html5/thumbnails/35.jpg)
#webmarketing123
- “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. - Comparison of different digital strategies: Paid Search, Organic Search, Display Advertising, Social Media Marketing.
Request a Consultation: bit.ly/wm123seo
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Next Week: 3 Secrets of Retargeting Success