Designing an Ad Project (MYP Year 3) Criterion C (Producing a Text) – Strands i, ii, iii Language and LiteratureAchieve

ment Level

The student is able to Task Specific Clarification

0 The student does not reach a standard described by any of the descriptors below.

1-2 i. Produce texts that demonstrate limited personal engagement with the creative process; demonstrate a limited degree of thought, imagination, or sensitivity and minimal exploration and consideration of new perspectives and ideas. ii. Make minimal stylistic choices in terms of linguistic, literary, and visual devices, demonstrating limited awareness of impact on an audience. iii. Select few relevant details and examples to develop ideas.

You did not utilize visual elements and persuasive techniques to capture your target audience’s attention.Your message was unrelated to the social issue you selected. You failed to explain how your visual ad would impact the intended audience.You cited no research or cited research that did not support your message.

3-4 i. Produce texts that demonstrate adequate personal engagement with the creative process; demonstrate some degree of thought, imagination, and sensitivity and some exploration and consideration of new perspectives and ideas. ii. Make some stylistic choices in terms of linguistic, literary and visual devices, demonstrating adequate awareness of impact on an audienceiii. Select some relevant details and examples to develop ideas.

You somewhat utilized visual elements and persuasive techniques to capture your audience’s attention, but those elements were not fully realized. Your message was related to the social issue you selected. You demonstrated a satisfactory understanding of how some aspects of your visual ad would impact the intended audience.You cited appropriate evidence to support your message.

5-6 i. Produce texts that demonstrate considerable personal engagement with the creative process; demonstrates considerable thought, imagination, and sensitivity and substantial exploration and consideration of new perspectives and ideas. ii. Make thoughtful stylistic choices in terms of linguistic, literary, and visual devices, demonstrating good awareness of impact on an audience.iii. Select sufficient relevant details and examples to develop ideas.

You utilized thoughtful and well-developed visual elements and persuasive techniques to capture your audience’s attention. Your message was a direct reflection of the social issue you selected. You demonstrated a good understanding of how most aspects of your visual ad would impact the intended audience.You cited appropriate evidence to support your message.

7-8 i. Produce texts that demonstrate a high degree of personal engagement with the creative process; demonstrates a high degree of thought, imagination, and sensitivity and perceptive exploration and consideration of new perspectives and ideas. ii. Make perceptive stylistic choices in

You utilized thoughtful and well-developed visual elements and persuasive techniques to capture your audience’s attention. Your message was a direct reflection of the social issue you selected. You demonstrated an excellent

terms of linguistic, literary, and visual devices, demonstrating clear awareness of impact on an audience. iii. Select extensive relevant details and examples to develop ideas with precision.

understanding of how all aspects of your visual ad would impact the intended audience.You cited appropriate evidence to support your message from multiple sources.

Directions: Students will select a social issue that impacts teenagers. They will then design a visual ad that conveys a message about that issue to a specific target audience. The ad should employ research, visual elements, and persuasive techniques. Students will then complete a write-up which explains the thought process behind their choices and analyzes the impact those choices have on their intended audience.

Designing an Ad Project (MYP Year 3)Criterion C (Producing a Text) – Strands i, ii, iii Language and Literature

Student Name: _______________________________ Date: ________________

Score: ______

Recommended Area(s) for Growth:

Student Reflection: