Research- existing market

Different types of winter coats in the industryParkaMacFurPuffer Fur collar Tailoredtrench

John Lewis fur collar coat- £150

-This coat looks close to what we want as it looks like a luxury winter coat. The fabric looks of a higher quality and it looks as if it would keep you warm. The coat is also within the price range we would want our coat to be within. It is also a good renowned brand.

John Lewis fit & flare coat- £189 -

-This coat looks closer to what we want as it has a more luxurious look. The coat also uses higher quality materials such as silk. But the coat does not have a thick enough material it looks as if it would not be sufficient enough to keep the cold out. Also the coat is above the price range we are going for.

Burberry quilted parka- £500

-This coat looks nice with a very high quality of clothing, which is also accompanied with a hefty price tag that is way over the price of clothing we are going for. The coat also is from a high quality prestigious brand and some people might buy it just for this. The clothing looks as if it would do its job and keep you warm during cold days.

New look padded puffer jacket- £50

-This coat does not look luxurious enough as it looks as if it is made with a cheaper material and people might think this because of the low price tag even though the coat would definitely keep the cold out. It also does not look all that luxurious as it has a camouflage style visible all over the coat, and normally a woman of elegance would not be seen wearing camouflage.