Marketing Manager – Touring

Candidate Pack

Avant Garde Dance Fagin's Twist (photo by Rachel Cherry)

About The Place

The Place is the UK’s premier contemporary dance centre, based in central London. Since its inception in 1969, The Place has been a driving force for contemporary dance in the UK and Europe and one of the world's key resources for dance development. It has pursued a global vision for a world with more dance and is a world-leading centre of artistic excellence, creating an ecosystem for dance unlike any in the world. 

The Place offers conservatoire education and training through London Contemporary Dance School; a busy programme of boundary-pushing performances in our theatre supported by innovative audience development activities; an extensive professional artist development programme; a growing producing and touring house; and learning and participation opportunities for all ages and skill levels. The commitment to artistic development underpins a portfolio of residency, workshop, training and commissioning projects for professional artists from the UK and the rest of the world. Our reputation in the field of contemporary dance reaches beyond the borders of the UK. 

As an organisation, The Place is involved in the entire lifecycle of dance – from education and training to the creative process that leads to new ideas and conception of new work, through to its creation, production and performance. 

Our mission...Powering imagination through dance 

We do this by fostering a learning culture which promotes innovation, deep human connections and critical thinking; by developing dance opportunities which span a lifetime and by creating experiences through dance that make us more alive. 

The Place receives funding as an Arts Council England National Portfolio Organisation. Annually, it commissions over 45 professional artists and supports over 100 artists. In addition, the theatre and artist development team present over 120 performances to audiences in excess of 25,000 in London with 77,000 audiences reached nationally and internationally through the touring programme. There are over 2,000 learning and participation sessions with engagement from 6,000 pupils from local schools, whilst there are over 30,000 participation sessions primarily for adults, via the highly popular evening and weekend programme of classes and courses.  

The Place is investing more of its resources than ever before in supporting independent artists to produce & tour their work. There is a focus on ensuring that the most

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innovative, exciting, visionary dance is made, and then reaches a wide & diverse audience beyond London.

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Marketing Manager (touring)  

Job Description   The Place is a creative powerhouse for dance development that is leading the way in dance training, creation and performance. In our 50th anniversary year, as The Place is expanding its touring remit by producing and presenting more work than ever before locally, nationally and internationally, we are looking to appoint a full time Marketing Manager (touring) to join the communications team.    You will work closely with the Projects Producers and Senior Producer in the Producing & Touring team, and with independent artists & producers. In the Communications team you will be working alongside the Marketing Manager who looks after the theatre shows and classes and courses programmes, the Communications Co-ordinator who looks after promoting London Contemporary Dance School and will be supported by a Communications Trainee, Communications support executives, Press and PR Manager and Digital Content Officer.

The Marketing Manager (Touring) will play a vital role in leading on all touring marketing campaigns, nurturing existing and developing new relationships with venues of varying shapes and sizes across the UK, ensuring the messaging of each tour is tailored to the company whilst representing The Place’s values and brand. This is a new area of work for The Place shaping how The Place communicates with new audiences beyond London.

Projects that the Marketing Manager (touring) would be working on in 2020/21 include:- A programme at the Edinburgh Fringe in August 2021- Shows by artists including Protein, Requardt & Rosenberg, Lost Dog, Avant Garde

Dance, Sivan Rubinstein and Jamaal Burkmar. - Stomping Ground (an outdoor commissioning partnership with Greenwich & Docklands

International Festival, DanceXchange and DanceEast)- The Rural Touring Dance Initiative (a partnership with National Rural Touring Forum,

Take Art & China Plate)- EDGE tour (London Contemporary Dance School’s postgraduate touring company) 

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Overview of job Reporting to the Director of Communications, you will be responsible for developing, implementing and evaluating marketing plans for touring work.    Reporting to: Director of Communications   Responsibilities  Campaign Planning / strategy 

In consultation with Director of Communications and the Producing and Touring team, build, implement and evaluate touring marketing strategies 

Develop budgets for campaigns based on past performance and available resources 

With the producing team, lead artists, and co-producers, develop communication ideas for each new show early in the R&D process, ensuring they are woven into the artistic experience of the show.

With the Communications Coordinator and the school, develop communications campaigns for EDGE (London Contemporary Dance School’s Postgraduate touring company) and LC3 (Undergraduate’s small touring project)

Develop assets to support tour booking and partnership building for new touring works.

Develop and deliver campaigns for promoting wraparound and contextual activity on tour. 

Building strong working relationships with a range of stakeholders including artists, producers, venue marketing teams and programmers.

 Campaign delivery 

Deliver all social media and marketing plans for each touring work Work closely with the Press and PR team to align marketing and press touring campaigns  Liaise with venues (travel involved when possible) and develop good working relationships to  

o gather print quantities and campaigns requirement o monitor ticket sales to maximise tour marketing impact modifying campaigns in line with sales trends  o gain intelligence and knowledge of regional audiences needs and trends  o ensure brand guidelines are always adhered to across venues marketing collateral o allocate budget according to campaign’s needs o ensure sustainability of The Place’s relationship and profile within the touring circle  

Production of publicity within budget and to deadlines including:  o Developing design briefs relevant to each touring work  

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o Working closely with designers, art directors, photographers and the relevant stakeholder within The Place to develop high quality publicity including photoshoots, flyers, posters, online and social media assetso Writing copy, biographies, developing Q&As, interesting content digital and analogue  o Coordinating the production of Marketing and Press packs, eflyers and digital content for venues o Booking and producing adverts  

In collaboration with the Press and Media team, to arrange and coordinate photocalls 

 Budget and evaluation 

Manage budgets effectively and efficiently to maximise the best use of resources  Run evaluation campaigns from available data (box office, analytics, surveys, questionnaires)  Draw campaign evaluation reports and adapt for distribution to Directors and the board as and when needed.  

 Other 

Updating The Place’s website   Occasionally leading on ad hoc special artist development projects Attend productions’ press nights and act as ambassador of the work and The

Place   Any other duties as may be required for time to time required by the Marketing

Manager.  

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Person specification   

Essential  Desirable Detailed experience of managing marketing campaigns and delivery for theatre and/or dance(including print production, reciprocal marketing, advertising etc.)

Good knowledge of Contemporary dance 

Experience in social media campaign planning and delivery

Established contacts within the dance touring circuit 

Good understanding of Audience Development practices and strategies

Experience with website content management systems and DTP/imaging software e.g. InDesign, Photoshop. 

Experience in setting and working to targets and KPIs

Familiarity with Dotmailer or some form of bulk email software 

Experience in campaign evaluation and analysis

Good communication skills and written English, including copywriting skills for different medium and audiences

 

A flair for design and good attention to detail   

Self-motivated, ability to work unsupervised and using own initiative as well as within a team  

 

Experience of budget management   

Excellent IT literacy skills (excel, word…)    

Experience of building and maintaining strong relationships with a range of stakeholders

 

Enthusiasm for contemporary dance, The Place and its values 

 

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Salary, Hours of Work and BenefitsSalaryThe salary for the role is £29,970 per annum rising to £30,570 on successful completion of the six-month probationary period.

Salaries are reviewed in April each year when any cost of living increases are made. No salary changes are made until the post holder has completed a six-month probationary period.

ContractThis is a full-time, open ended permanent contract. Whilst in the six-month probationary period the notice period will be two weeks. Once this period is successfully completed the post holder will be confirmed in post and the notice period will be eight weeks.

HoursThe Place’s normal working hours are 40 hours per week. This is a full-time position inclusive of a one-hour paid lunch break each day. Hours are recorded annually to reflect fluctuations in workload. Your hours of work will be agreed with the line manager.

The post requires a flexible approach as there will be evening and weekend work for which time off in lieu will be given in agreement with your line manager.

PensionAll employees will be automatically enrolled in our pension scheme after three months service. We offer two contribution levels for both employee and employer, an entry level where you contribute 5% and we contribute 5%, or a higher level in which you contribute 6% and we contribute 9%.

HolidayThe Place’s full-time holiday allowance in 25 days plus 8 bank holidays per year. The annual leave allocation runs from January to December each year, holiday entitlements will be pro-rated for postholders starting in the middle of the year.

Other Benefits Interest-free season ticket loan (after three months) Theatre ticket allowance of up to £100 per year Free and discounted access to The Place’s evening classes (subject to

availability) Subsided café and bar prices Salary sacrifice scheme for the purchase of bicycles and related equipment Subsided staff yoga/Pilates and staff choir

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Applications and Interviews

How to ApplyCompleted applications should be returned to jobs@theplace.org.uk by 12 noon Thurs 30 April.

Equal OpportunitiesThe Place is committed to equality and diversity and welcomes applications from all sections of the community.

In accordance with our Equal Opportunities Policy, we ask that each applicant complete our Equal Opportunities Monitoring form, this can be accessed here. Monitoring information is collected and processed separately to applications, if you do not wish to disclose this information please return a blank monitoring form.

Interviews dates are currently TBC.

The Place is an equal opportunities employer and we are keen to ensure everyone applying for employment has an equal experience when attending an interview. Should you have any queries about, or wish to make us aware of, any support required to attend an interview or to work at The Place or would like this pack in alternative format please contact Laura Naldrett, HR and Administration Manager who will be happy to discuss this with you in confidence on 020 7121 1002 or email: laura.naldrett@theplace.org.uk

We apologise that we are unable to respond to every application individually. If you have not heard from us by one month after the closing date, please assume that your application has been unsuccessful.

Thank you for your interest in The Place.

Mar 20

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