Vision 2025 InfographicCampaign Toolkit

Prepared for the California Association of Area Agencies on Aging and Statewide Partners

Toolkit Materials Include:Material DescriptionTalking Points Talking points ensure that all AAAs speak in a unified

voice about the Vision 2025 infographics. These talking points will help you discuss each individual infographic, as well as the entire infographic series with policymakers, health care leaders, potential partners and your community.

Newsletter Content This announcement should be sent to your email distribution list to announce the release of the infographic series. You should include the infographics and the content calendar in the email.

Press Release This sample press release should be used as a foundation document. Insert information specific to your AAA and other relevant information to promote the infographic series. The press release serves as a public document announcing your AAA’s role in addressing California’s growing older adults and persons with disabilities populations.

Fact Sheet This fact sheet should be stapled to the top of the five infographics and should be used to assist you in summarizing the statewide issues older adults and adults with disabilities face during your visits and conversations with legislators’ district offices, county supervisors, etc.

Social Media Content Bank (Separate Attachment)

This content bank should be used by AAAs and partner organizations to increase awareness about the infographic series and issues surrounding California’s growing older adult population. Use as many or as few posts from the bank as you would like.

Infographic Talking PointsInfographic Series

California’s area agency on aging network consists of 33 Area Agencies on Aging (AAAs) that coordinate, administer and implement a wide range of programs, services and advocacy efforts for older adults and persons with disabilities.

The California Association of Area Agencies on Aging (C4A) is pleased to announce the release of a series of infographics sharing the state of California’s older adult and persons with disabilities populations.

In recent years, the aging network has faced unprecedented changes. These infographics will share how statewide aging leaders plan to respond to these changes, by remaining relevant, fiscally viable and responsive to the needs of older Californians and persons with disabilities.

The series serves to educate Californians about the challenges facing our aging population, what our Area Agencies on Aging do to support that population, how we can help our Area Agencies on Aging, and how we can be more inclusive to older adults and persons with disabilities in our communities.

Infographic #1 – California’s Changing Demographic

California’s demographics continue to change, and over the next 20 to 30 years, will continue becoming an older and more diverse state.

California leads the nation in the number of residents over age 60. By 2030, older adults will make up 21.9% of California’s population. The number of persons with disabilities will increase 20% over the next two

decades. The diversity of California’s older adult population will also increase, with minority

populations collectively making up a majority of the population. Older adults will see housing challenges as housing prices continue to rise in the

coming years.o Older adults are often on a fixed personal income averaging $21,300 per

year.o This often does not cover the costs of renting or owning a home in

California.

Infographic #2 – The Challenges of California’s Aging Population

California is home to a rapidly growing and diverse aging and persons with disabilities population, many of whom are expected to have serious service needs in the years to come because of rising rates of poverty, food insecurity and inadequate housing.

Many older Californians are on a fixed income, which is not keeping pace with the growing expenses of California’s housing and food costs.

California has the highest percentage of older adults living in poverty, with 40% not having enough income to meet their basic needs.

More than 1 in 5 low-income Californians over age 65 cannot afford to put food on their table, which leaves 16.3% of Californians over age 60 food insecure.

Area Agencies on Aging coordinate a wide range of services for older adults and persons with disabilities; and state funding for AAAs has been reduced by 59%.

By 2030, the rates of Alzheimer’s disease will double in California’s aging population.

80% of older adults have at least one chronic condition, while 50% have at least two chronic conditions requiring services.

Infographic #3 – AAAs are here for California’s Older Adults and Adults with Disabilities

California’s Area Agencies on Aging work to curb the challenges faced by older adults and persons with disabilities by providing many services, including: evaluating policies, providing nutritious meals and offering caregiver support programs.

California’s Area Agencies on Aging (AAAs) work tirelessly to support California’s older adult and persons with disabilities populations.

Area Agencies on Aging play key roles in coordinating services including:o Advocating for these underrepresented populations.o Serving as community liaisons.o Funding services.o Evaluating policies and advocating for necessary changes.o Providing and directing services.

AAAs provide 18 million nutritious meals to older Californians every year. 938,000 older Californians have received supportive services from an AAA

program. AAAs also spend 143,946 hours per year providing legal advice and counseling

to older Californians. AAAs provide caregiver support programs to the approximately 3.8 million

California caregivers providing an economic value of 47 billion dollars in unpaid care to an adult or child.

Infographic 4 – How Can You Help You Area Agency on Aging (AAA)?

California’s Area Agencies on Aging depend on volunteers to provide necessary services—and whether you are a policymaker, AAA partner, or simply an individual, there are many ways to help contribute.

AAAs rely on thousands of volunteers every year. AAAs connect with partner groups to provide much needed services, including:

transitional services, managed care and case management. Policymakers can make a difference in the lives of older Californians.

o Policymakers should include older adults in continuity of care services.o Policymakers should elevate older Californians’ priorities and support

policies that increase funding to programs like the AAAs.o Policymakers should support legislation that prioritizes affordable housing

to older Californians. There are also things we can all do to help our AAAs.

o We can join in volunteer driver programs or deliver meals.o We can participate in friendly visitor programs.o We can also serve as tax preparers or counsel older adults about

Medicare services.

o We can provide Ombudsman services.

Infographic 5 – Aging is All About Living!

Aging is all about living! Older adults contribute wisdom and experience to our communities. 75% of older adults engage in one or more social activities every week. Older adults’ overall mental health, including mood, sense of well-being and

ability to handle stress, improves with age.o 33% of Americans reported being very happy at age 88.o Only 24% of younger adults report being very happy.

Older adults provide knowledge, experience, stability, engagement and culture to our communities on a regular basis.

Older Californians lead productive roles in our communities, whether through education and training, employment, volunteering or caregiving.

We can all do things to better include older adults.o Be an employer.o Be a friend.o Be a mentee or mentor.

Area Agencies on Aging Infographics Newsletter Content

WHAT Draft newsletter content announcing AAA infographicsPURPOSE For use by AAAs and partner organizations to announce the release

of five infographics in e-newsletter mailings.

The <AAA> is excited to announce the release of a series of five infographics highlighting the growth of California’s aging population and the work of <AAA>, in connection with its Vision 2025 campaign. These infographics serve to educate

audiences about California’s changing demographics, the challenges faced by our aging population and what we can do to support <AAA>.

California leads the nation in the number of residents over age 60, and this number will continue to grow in the years to come. As the number of older-adult residents increases, so too will the challenges faced by many older Californians.

Forty percent of older adults don’t have the income necessary to meet basic needs. This is especially evident in the fact that more than 1 in 5 low-income Californians over age 65 cannot afford to put food on their table. <AAA>, however, is working to remedy these problems by coordinating, administering and implementing a wide range of services for our older adult population.

With that said, <AAA> cannot provide all the services necessary to help California’s older adult population without our help. Our AAAs depend on thousands of volunteers every year in providing these necessary services.

Through this series of infographics, the <AAA> hopes to show the following:

1. How California’s aging population is changing and will continue to change;2. The challenges faced by California’s aging population;3. How California’s Area Agencies on Aging support our aging population;4. How we can help our Area Agencies on Aging; and5. How California’s older adults contribute to our communities every day.

We urge all partners to use these infographics in your educational efforts to help create our unified voice. Social media continues to be a vital tool in reaching those populations we might not be directly targeting in our daily work. Because of this, we are providing sample social media posts for your use in promoting this series of infographics.

Can we count on you to post this infographic information on your personal and professional social media channels?

Thank you and please contact <NAME> at <EMAIL> if you have any questions.

FOR IMMEDIATE RELEASE(DATE)

CONTACT : (Name)(Company)

(Email)(Phone Number)

(Website)

(AAA LOGO)

SAMPLE TITLE: <AAA> Announces Release of Infographic Series in Conjunction with its Vision 2025 Campaign

Infographic series will help raise awareness about California’s growing older adult and persons with disabilities populations and the challenges faced by these groups

(City), Calif., – Today, <AAA> announced the release of its Vision 2025 Infographic series, which seeks to showcase the challenges California’s growing older adult and persons with disabilities populations will face over the next 20 years.

California currently leads the nation in the number of residents over age 60. In fact, by 2030, older adults will make up 21.9 percent of California’s population. Many of these older adults are expected to have service needs in the years to come because of rising rates of poverty, food insecurity and inadequate housing. California is the state with the highest percentage of older adults living in poverty. Adding to this shocking statistic, more than one in five low-income Californians over age 65 cannot afford to put food on their tables.

California’s area agency on aging network consists of 33 area agencies on aging (AAAs) that coordinate, administer and implement a wide range of programs, services and advocacy efforts for older adults and persons with disabilities. Working within the aging network, <AAA> provides much needed services to members in <insert location>.

“Our core mission is to protect the rights of older adults and persons with disabilities to live as independently as possible for as long as possible with dignity and choice,” said <Name, Position>. “We hope this infographic series shines light on the challenges California faces with its growing aging population; but also highlights how AAAs are proactively working to partner with our communities to ensure service needs are met.”

While the infographic series paints a chilling picture of challenges California faces to address the needs of its aging population, it also hopes to provide a silver lining. Older adults bring value to our communities every day. As you will see in the series, 75 percent of people aged 57 to 85 engage in one or more social activities every week. Adults age 65 and over lead productive roles in our communities through education, employment, volunteering, caregiving and more.

“We, as a community, can help support older Californians and our AAAs through many different avenues, including: volunteer driving programs, meal delivery programs, friendly visitor programs, functioning as tax preparers and offering Medicare counseling or Ombudsman services.” <Name, Position> said.

Viewed together, the infographic series serves to show the following:

California’s growing older adult population; The challenges faced by California’s aging population; The contributions of AAAs to combat these issues; How we can help AAAs and our older adult populations; and The many contributions older adults make to our communities.

Want to get involved? Contact <AAA> to find out more about volunteering in your area.

###

<Name of AAA>

<About your organization>

FACT SHEETWhat: California Area Agencies on Aging Infographic Series

Why: To educate Californians about our growing older adult and persons with disabilities populations, the challenges those populations face and how AAAs are proactively working to partner with our communities to ensure service needs are met.

Contact: <Name of Representative>, <Name of AAA>, <Contact Information>

The Problem:

California currently leads the nation in the number of residents over age 60. In fact, by 2030, older adults will make up 21.9 percent of California’s population. Many of these older adults are expected to have service needs in the years to come because of rising rates of poverty, food insecurity and inadequate housing.

Currently, California is the state with the highest percentage of older adults living in poverty. Adding to this shocking statistic, more than one in five low-income Californian’s older than age 65 cannot afford to put food on their tables.

In recent years, California’s area agency on aging network has faced unprecedented changes in the growth and services needs of the older adults and persons with disabilities populations they serve.

The Solution:

California’s Area Agencies on Aging (AAAs) coordinate, administer and implement a wide range of programs, services and advocacy efforts to ensure older adults get the help they need. <AAA> will work with policy makers, potential partners, and their communities to ensure critically needed aging services are provided in California.

How We Can Help:

We, as a community, can help support older Californians and our AAAs through many different avenues, including: volunteer driving programs, meal delivery programs, friendly visitor programs, functioning as tax preparers, providing Ombudsman services and offering Medicare counseling services. We can also advocate for programs, policies and legislation that support increased access and funding for quality services for older adults and persons with disabilities in our communities.