Sudbury Career Event HighlightsJanuary 30, 2019

Event Overview - Key Successes- Chapter engagement – 15 Northern Lights Chapter members attended the event

and helped do their part in supporting the growth of the profession. Many OBOA social media followers helped spread the word pre and post event by sharing social media posts.

- Visibility within the municipality (City of Greater Sudbury Mayor, Council and communications department) – the reality of a looming of the ‘silver tsunami’ and career event sparked valuable conversations with the City of Greater Sudbury’s Mayor and Council.

- Relationship building with educational and building industry partners – local colleges, universities and industry professionals.

- Generating interest with media – this event sparked an interest around our recruitment crisis and the positive steps that municipalities and the OBOA are doing to fill the talent gaps within the profession.

- Raising awareness and generating interest for the profession with potential new recruits. 40+ attendees. 25+ Students opted in for future email communication. 80% of students stayed to mix and mingle with Northern Lights Chapter Building Officials and panelists.

Pre-event - Internal Communications

o The City of Greater Sudbury’s communication departmento The Mayor and Councilo The City of Greater Sudbury’s building department staff

- Community Outreacho Citizen service centres (posters printed and posted at each centre)o Outreach to trades associations o Local college/university outreach + alumni managers o Added career event to digital event websites that feature Sudbury community

events (e.g. What’s Happening Sudbury Event calendar (sudbury.com), Sudbury Events Calendar (https://sudburyeventscalendar.com/community/ -

o Promotion on OBOA social media channels (Twitter and Facebook), encouraged members to share.

Event Attendance- Job Seekers [40+]- Media [CBC French + Northern Ontario Business]- 15 Northern Lights Chapter Members- 6 Expert Panelists, 2 OBOA Marketing Associates

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Panel Members:Attendees heard from a panel of experts including Greater Sudbury’s Chief Building Official Guido Mazza, and department staff (Sherri Budgell, Victoria LaChapelle and Brock Sanftenberg), Sault Ste. Marie’s François Couture, local architect and Laurentian University School of Architecture professor Dennis Castellan. 

Social Media [10,300+ people reached, 1364+ post engagements]

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Media Coverage:Pre eventhttps://www.sudbury.com/local-news/urgent-shortage-of-building-officials-in-ontario-1217769

Post eventThe Sudbury Star Circulation: 14,934 weekdayshttps://www.thesudburystar.com/news/local-news/building-inspectors-in-high-demand-in-sudbury-ontario

The County Weekly News Circulation: https://www.countyweeklynews.ca/news/local-news/building-inspectors-in-high-demand-in-sudbury-ontario/wcm/c967faca-8e6b-484d-8f88-a90fd0e60fd7

Northern Ontario Businesshttps://www.northernontariobusiness.com/regional-news/sudbury/building-officials-needed-now-say-sudbury-experts-1220453

Regina Leaderposthttps://leaderpost.com/news/local-news/building-inspectors-in-high-demand-in-sudbury-ontario/wcm/c967faca-8e6b-484d-8f88-a90fd0e60fd7

oboa.on.caThe event was promoted on oboa.on.ca pre and post event.

Career Event Toolkit (Coming Soon!):The OBOA will be “packaging” this student outreach event for implementation by other chapters who wish to host similar events across the province. The package will include step-by-step event management tips, the “Ontario Needs Building Officials” PowerPoint presentation, Building Official Career Path, media and social media outreach tools, and more. Stay tuned!

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