Subject line: Wait. Wait. Don’t trash it. Recycle your cartons!

Copy:

Hi [First Name]:

Drumroll please. We’re excited to let you know that cartons and other types of food and beverage cartons can now be recycled in most of the United States! Not sure if your community recycles cartons? Look up your ZIP code here to find out now.

Pro tip: toss empty cartons into the recycling bin. It’s that easy. Bonus points: When you recycle cartons, you’re giving them a new life as paper products like paper towels or even building material like ceiling tiles.

We’re partnering with the Carton Council to promote recycling. Take the pledge to always recycle your cartons today. And help us spread the word to your friends and family too!

Thank you for doing your part to keep cartons out of landfills.