Ad #1

This is the advertisement I have selected for the Right Brain to Left Brain part of the assignment. The advertisement to me is very creative and right

brain. It tugs your emotions as the old man has a friend in the right picture. It does not say a lot, but you know exactly what is going on. It is simple yet creative. It is focused on aesthetic and it tells a story. The ad

definitely grabs attention which is what a right brain person wants.

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My ad!!!

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Strategy WorksheetComplete for each unit assignment and other projects as assigned

1. Student(s): Mary Conroy

2. Name of Assignment/Project: Left/Right Brain

3. Message/Purpose (convince, persuade, inform, etc.): To inform the advantages of adopting a dog. To draw people to Pedigree’s website and raise awareness for the American Heart Association.

4. Target audience(s): Men and Women 23-70

5. Platform(s)/channel(s) (how will your message reach your audience?): I would put this advertisement in magazines, newspapers, and social media. I would strategically place the ad in publications and cites that the target audience uses or is health related.

6. Objective(s) (what do you want your audience to do?): I want the audience to adopt a dog and visit our website. I want them to know the benefit of adopting a dog and use Pedigree when they do. I want them to remember Pedigree whether they already have a dog or not. I also wish to spread awareness of the American Heart Association.

7. Tone (what is the tone? Does your tone match your message, brand, and audience?): The tone is serious yet playful with the picture of the dog. It also contains research to build credibility.

8. Research (what evidence supports the aforementioned questions? You must provide at least two to three sources with links.):

According to Shivar Web, sometimes it is very effective to just straight up advertise a website rather than depend on word of mouth and organic search. This article made me think to link the website and logo onto the ad. Also, with left brain, it is ideal to get

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to the point and be logical. So I included the research done about dogs helping humans battle illness.

https://www.shivarweb.com/2644/how-to-advertise-your-website-online/ https://www.helpguide.org/articles/mental-health/mood-boosting-power-of-dogs.htm

9. Source of any elements not original – must provide link(s): Photos: https://en.wikipedia.org/wiki/American_Heart_Association,

Canva, https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwidrfyA_N7eAhVJAqwKHaSBBvUQjRx6BAgBEAU&url=https%3A%2F%2Fawards.brandingforum.org%2Fbrands%2Fpedigree%2F&psig=AOvVaw3vErKzHXmLeW72BevXn_WN&ust=1542665781733223

Copy: https://www.helpguide.org/articles/mental-health/mood-boosting-power-of-dogs.htm

Icons:

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Ad #2

This is the advertisement I selected for my Left Brain to Right Brain advertisement. Much like a left brain ad, it really focuses on numbers,

benefits, and the call-to-action. It is simple and logical. It is focused on the facts. The advertisement is also not creative and focuses on being

organized.

2018-1-10-BahnHill

My ad!!!

2018-1-10-BahnHill

Strategy WorksheetComplete for each unit assignment and other projects as assigned

10.Student(s): Mary Conroy

11.Name of Assignment/Project: Left/Right Brain

12.Message/Purpose (convince, persuade, inform, etc.): To gain awareness for Volvo to reach a younger audience. To show that kids and college and moms can drive Volvos.

13.Target audience(s): Men and Women 23-40

14.Platform(s)/channel(s) (how will your message reach your audience?): I would put this advertisement in magazines, newspapers, and social media. I would strategically place the ad in publications and cites that the target audience uses. Specifically mom and teenage publications.

15.Objective(s) (what do you want your audience to do?): I want the audience to consider purchasing a new or used Volvo. Volvos are known for being for older people and we wish to change it.

16.Tone (what is the tone? Does your tone match your message, brand, and audience?): The tone is heartfelt and sentimental.

17.Research (what evidence supports the aforementioned questions? You must provide at least two to three sources with links.):

According to hub spot, sad and emotional advertisements pull on heart strings. They especially pull on a mother’s heart strings. They use the example of the P&G Thank You Mom commercial. Mothers respond to these ads because they are things they live with everyday. I know when I was going to college, my mother was very emotional so I knew that would spice up the Volvo Ad. My second source says that parents must feel guilty to effectively market to them. I used this research in my ad to justify

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buying a Volvo. While it is expensive, it has crash research and technology and the features your child needs to thrive in college.

https://blog.hubspot.com/marketing/emotions-in-advertising-examples https://www.artinstitutes.edu/about/blog/the-parent-trap-marketing-to-parents

18.Source of any elements not original – must provide link(s): Photos: https://www.tradecarview.com/specifications/volvo/xc90/

Canva Copy: https://www.tradecarview.com/specifications/volvo/xc90/

Icons:

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