Assignment front sheet

Qualification Unit number and title

Level 3 Extended Diploma in Creative Media Production YR 2

Unit 6 Critical Approaches to Creative Media Products

LO 3, 4

Learner name Assessor name

Lee Skinner

Date issued Hand in deadline Submitted on

W/C 04.04.16 W/C 23.05.16

Assignment title Media Case Study

In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.

Criteria reference

To achieve the criteria the evidence must show that the learner is able to: Task no. Evidence

U6- P3

Describe how media audiences respond to media products with some appropriate use of subject terminology 1

Written analytical review

M3Explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology

1Written analytical review

D3

Comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly 1

Written analytical review

P4

Present a descriptive response to a media product with some appropriate use of subject terminology.

1

Written analytical review

M4

Present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology. 1

Written analytical review

D4

Present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly. 1

Written analytical review

Learner declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Learner signature: Date:

Assignment brief

Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title

Unit 6 Critical Approaches to Creative Media Products

LO 3, 4

Assessor name Lee Skinner

Date issued W/C 04.04.16

Hand in deadline W/C 23.05.16

Assignment title Media Case Study

Purpose of this assignment

The purpose of this assignment is to demonstrate your understanding of audience theory by applying defining principles to a movie that you are familiar with. Developing knowledge of audience theory will support your future media productions, as it identifies the basic principles of audience engagement and explains how audiences respond to media content.

Scenario

You have been commissioned by an online blog to compose an analytical review of a feature film. The blog has a target audience of media professionals and broadcast students who have a sophisticated understanding of media theory. Your blog page must be informative, using principles of audience theory to provide a detailed, educational and professional analysis of your chosen subject.

Task 1 – Analytical Review (Unit 6: LO 3, 4)

Produce a report on a feature film of your choice, detailing how it is received by audiences using theoretical models. You must analyse the following:

The genre to which your chosen film is associated. What are the characteristics of the genre? What are the characteristics of your selected film that make it part of this genre?

How is the narrative structured? Does it have a linear or non-linear structure? How does your film apply Todorov’s theory?

Why do audiences chose to watch your selected film? How does your film satisfy the audience’s needs as highlighted in the principle of ‘Uses and Gratification’ (Education, Social Interaction and integration, Entertainment and identification)?

How can the hypodermic needle model be applied to your selected film? What are the potential effects of specific content (e.g. language, sex, violence)? What

is the wider debate surrounding this issue? How are different social groups represented in your selected film? Are stereotypes or

countertypes present in your selected film/show? What is the wider debate surrounding this issue?

What are the potential preferred, negotiated and oppositional responses to your film? What fan cultures have emerged and how do audiences express their love for your

selected film or its associated genre?

You should aim to completed this task by: W/C 23.05.16

Evidence checklist

Tick Boxes

Task 1- Written analytical review

Sources of information

Gillespie M, Toynbee J– Analysing Media Texts Issues in Cultural/Media Studies (Open University Press, 2006) ISBN 978-0335218868

McDonald K – Film and Television Textual Analysis (Auteur, 2005) ISBN 978-1903663547

O’Sullivan T Dutton B, Rayner P – Studying the Media: An Introduction (Hodder Arnold, 2003) ISBN 978-0340807651

www.barb.co.uk – Broadcasters Audience Research Board

www.bbfc.co.uk – the British Board of Film Classification

www.englishandmedia.co.uk/mediamag.html – the English and Media Centre

www.imdb.com – a movie database

AUTHORSHIP (Plagiarism):

Any work submitted must be by the student and be the student’s own words or artefact. Sources of information, quotations and materials used in the completion of this

assignment (including the internet) should be fully identified and properly acknowledged in a Bibliography, Appendix or Endnotes.

Assessor's commentsQualification Assessor

nameUnit number and title

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Criteria reference

To achieve the criteria the evidence must show that the learner is able to: Achieved?

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