REALTOR.com® Marketing System for AgentsMarketing Letter or Email – Featured Community™ Marketing System

Instructions: Copy the text below and paste into a new document in your own word processing program. Fill in the blanks, print it out on your own letterhead, and send it to your prospects. To download and access this letter online, go to http://resource.realtor.com/marketing.

Dear Homeowner(s),

Before a potential buyer falls in love with your home, they must first fall in love with your community. I have a special integrated marketing system to attract buyers to the homes I market in [Insert Community Name], which leverages the #1 real estate site1, REALTOR.com®. The investment I have made in one of a limited number of Featured Community™ positions on REALTOR.com® is an example of my commitment to your community. This powerful exposure, which includes MSN®, the Wall Street Journal online, and over 50 additional real estate and franchise sites, is more important than ever since 63% of buyers rank the neighborhood quality as one of the most important factors influencing their home purchase.2 By using the Featured Community Marketing System, I am able to leverage my position to generate greater awareness and interest for [Insert Community Name] from the one place that we know over 5.7 million consumers are searching for homes each month1 – REALTOR.com®. When I market your community through the powerful Featured Community position, I am able to attract more potential buyers for your home.

I invite you to visit [Insert Community Name] on REALTOR.com® and my website at [Insert Web Address] to learn more about my commitment to marketing our community and your home to help sell your home for more. If you prefer, please call me at [Insert Phone #]. I’d be delighted to meet with you in person to demonstrate how I use the REALTOR.com® Featured Community Marketing System and [Insert Your Office Name]’s powerful marketing resources to help generate greater interest in your community and your home.

Sincerely,

[Insert Your Name][Insert Your Office Name]

1 Media Metrix – Number of unique users on REALTOR.com® each month of 20072 2006 National Association of REALTORS® Profile of Home Buyers and Sellers

THE SAMPLE LETTER ABOVE CAN BE MODIFIED & CUSTOMIZEDTO INCLUDE YOUR PERSONAL & COMPANY MESSAGING

Important Information: The above information is believed reliable but is not warranted or guaranteed, and before any reliance or use must be independently considered and verified. Any instructions, advice, suggestions, conclusions and other like content appearing above were not developed for, nor based on particular knowledge of, your specific purposes or circumstances; therefore, in lieu of reliance or use for particular transactions, communications or business decisions you should apply independent consideration, verification and business judgment, and consult your tax, accounting, legal, financial, licensing and other professional advisors as needed.

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