NHH CASE COMPETITIONSeptember 2017

ABOUT KNOWIT

Knowit is a consultancy firm that creates unique customer value in a world of accelerating digitization, by offering international solutions in three divisions - Experience, Insight and Solutions. What sets us apart is our ability to combine expertise in design and communication, management consulting and IT. Everyday millions of people use solutions created by Knowit. For example, Vipps, Bank ID and Ruters ticket system.

Knowit has around 1850 employees and operates in 14 locations in Sweden, five in Norway and one each in Denmark, Estonia, Finland and Germany.

Three business areas that create synergies and constitute each other`s comparative advantage

Knowit ExperienceThe digital agency that creates the strongest experiences in the meeting between the visitor and your brand.

Knowit SolutionsInnovative solutions with the latest technology and modern work methods. Together, we really make it happen.

Knowit InsightManagement consultants with relevant insight and strategies that can take your business to the next stage.

Here are some examples of how we look at the future; “Our take on tomorrow”

Businesses that succeed in a digital world do so because they have a close relationship with their customers. They adjust business models, cut costs and develop new ways to interact and streamline their business. They develop personalized customer dialogues and smarter links between supply and demand. You can read more about the following subject at Knowit.eu/tomorrow

1. Key resources all businesses need to reinforce

How can digitalization strengthen the management of risk, complexity and value creation; regardless of whether the company is to streamline, expand or transform core business?

2. Is your business or industry threatened?

Forget about the digital strategies. It's about strategies for a digital world. Five super powers have occurred simultaneously and created a digital revolution. The interaction between them changes the rules of play in most businesses.

3. The death of the middle man

Blockchain changes the way we create trust and affect our relationship with trade, agreements and ownership. With the EU's new Payment Directive in place in January 2018, many of today's super companies become very vulnerable to the new kryptonite.

4. Goodbye App

Now we are entering the Post App Era and artificial intelligence for everyone. In a mobile world, you offer or compete with services based on cloud technology, global ecosystems and hyper spread platforms. It's about the micro moment where the cell phone becomes a catalyst for things to happen and what the best gets even better at.

Our challenge to you:

Today, Knowit Experience is the Nordic region's largest digital agency and creates value for its customers when it comes to innovating, expanding, business development, streamlining and positioning.

Present a case that reveals a turbulent landscape; characterized by significant changes that will occur in the operational framework conditions that may reformulate the agency's offerings and capabilities (areas of competence).

"What does Knowit need to maintain its position as the largest digital agency in the Nordic region in 2020?"

Tips for the analysis work

Why do you think digitalization has come so high on the agenda in the media and at the companies in recent years? What are the underlying drivers / reasons?

Why do you think some industries seem to have come a lot longer in

their "digitization work" than other industries? Which industries are good and bad?

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