Mrs Tice – KS4 Media Home learning Booklet

Year 9 Home Learning Workbook

Topic Activity Date to be completed

Media Terms 1. Match the key terms to the correct definition.

20th March 2020(double lesson)

Representations 2. Answer questions on representation.3. Explore representation in the images.4. Comparing representations

20th March 2020(double lesson)

Audiences 5.Audience knowledge test 24th March 2020(single lesson)

Media Industries 6. Industry knowledge test 27th March 2020(double lesson)

Film Industry 7. Film Industry Knowledge Test8. 007 Film Posters

27th March 2020(double lesson)

Practical 9. Create a new product brand and produce a print-based advertisement campaign.

3rd April 2020(x 1 single and a double lesson)

Websites you should use:BBC Bitesize: https://www.bbc.co.uk/bitesize/subjects/ztnygk7 Eduqas GCSE Media: https://www.eduqas.co.uk/qualifications/media-studies/gcse/

- Go to digital resources (scroll down to the green panel)

Task 1: Knowledge TestMatch the key terms to the correct definitions and include an example to support (this can be in written form or using an image).Term: Definition: Example:

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Mrs Tice – KS4 Media Home learning Booklet

Mise en Scéne

Sound that is a part of the action that can be seen on screen

Diegetic Theorist who said there are 7 types of character within a narrative: hero, villain, princess etc.

Non-Diegetic

How we change from one shot to another. Fade, cut, dissolve etc...

Low Key What is put into the scene: Props, Hair, Make Up, Costume, Expression and Setting.

High Key Sound that is added on top of a scene, music/voice over.

Pace Lighting that has a lot of shadow and contrast. Tense and or dangerous.

Transition Narratives that do not follow chronological order.

Angle What is included within the frame: close up, long shot, mid shot etc…

Framing Narrative structure: All events in chronological order

Movement The title of a magazine, the same every issue.

Linear High, low or neutral. The way we position a camera in relation to subject.

Non-Linear Typography which is modern and straight (without curly bits!)

Propp The way colour/typography/logos are used throughout a product to give it consistency.

Todorov Shapes/blocks of colour on the front of a magazine including text.

Sans Serif Clickable shape, object or word. Provides link to additional content or new site.

Connotation

The literal meaning of something/what you actually see in an image.

Typograph A question that is not immediately

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Mrs Tice – KS4 Media Home learning Booklet

y answered and thus draws an audience into a text (suspense created).

Masthead The associations made by colours, objects etc… apple=knowledge

Puff Lighting that is bright, often warm or positive.

House Style

Panning, tracking, tilt, pedestal

Hyperlink The style of lettering/font

Denotation How often we change shot. Usually linked to the action on screen.

Enigma Theorist who said all narratives follow a cycle, staring with equilibrium, then disruption…

[23 marks]

Task 2: Knowledge Test: Media RepresentationsGive a brief explanation of each theory.

Mulvey: Male Gaze

Propp Theory

Feminism

Define the term Stereotype and provide an example from a set product to support.

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Mrs Tice – KS4 Media Home learning Booklet

Explain the difference between sex and gender? Challenge: make contextual links where appropriate.

Links to case studies: state and explain where you can evidence each theory in the set products (one example for each theory).

Mulvey: Male Gaze

Propp Theory

Feminism

Task 3: Explore how gender is represented in the image. Please annotate (make notes) around the image to show your understanding.

1. What is the type of product on sale? ________________________2. What is the brand? ____________________________________3. Who is the target audience? What choices have the producers made which

reflect this? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Mrs Tice – KS4 Media Home learning Booklet

4. How is ‘gender’ represented in the advert? Justify your reasons. Challenge: make theoretical links.

5. Super challenge: If you could alter (change) the representation of ‘gender’, what would your suggestion to the producers be? You can either provide written suggestions or sketch the changes.

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Mrs Tice – KS4 Media Home learning Booklet

Task 4: Comparing representation.Key question: How is gender represented in

the film posters below?

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Plan your response by initially completing the Venn Diagram.

Quantum of Solace

Moonraker

Mrs Tice – KS4 Media Home learning Booklet

How is gender represented in the film posters?

Success Criteria: You have made a point about how gender was presented in both

advertisements. Comment on how far the representation of gender is similar.

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How is gender presented the in the 007 Film posters?

Mrs Tice – KS4 Media Home learning Booklet

Comment on how far the representation of gender is different. You have selected key evidence/close references to support all your points. Analysed connotations in sufficient depth (zoom in on key details and fully

explore meaning and how the producers have achieved it) Make clear links to key media theories (Male Gaze/Uses & Gratification

theory/Feminism/Propp). Include media terminology (use your terms in task 1) Clear links to the target audience Task 5: Knowledge Test: Media Audiences

List 6 ways we could define an audience (e.g. Age)

Define these two audience terms. Challenge: Provide an example of an active and passive audience. Definition: Example:

Active Audience

Passive Audience

Name the four areas of the Uses and Gratifications theory and then write a definition for each/ provide an example to show your understanding.

Areas of the Uses and Gratification theory

Definition/example

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Mrs Tice – KS4 Media Home learning Booklet

Give four examples from the set texts (This Girl Can advert, Quality Streets advert, Spectre film poster and GQ magazine front cover) and explain how they evidence one area of the Uses and Gratifications theory.

Example: Pride Magazine front Cover

Part of theory: Personal Identity

Evidence: Use a successful, black, British cover star as their dominant image, Pride is presenting a role model for its readers but, importantly, someone from their community. Harris was raised in a single-parent household and came from a working class background. This very ‘normal’ upbringing makes it easier for the readers to aspire to be like her

Product: This Girl Can Advert Product: GQ Magazine Front Cover

Part of theory: Part of theory:

Evidence: Evidence:

Product: Spectre Film Poster Product: Quality Street Advert

Part of theory: Part of theory:

Evidence: Evidence:

Task 6:Knowledge Test: Media Industries

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Mrs Tice – KS4 Media Home learning Booklet

The BBC and Channel 4 are Public Service Providers – what does this mean?

Advertisers, magazines and games are all examples of commercial media products – what does this mean?

Match the following regulators to their rolesPEGI Regulator for advertising. Ensures they are legal, decent, honest and

truthful. IPSO Gaming – Gives age rating and types of content warning.ASA Regulator of film and DVD and trailers. Give age certificate.BBFC The Office for Communications across the tv, radio, telecoms and

postal.OFCOM

Regulator for newspapers (formerly PCC before phone hacking scandal).

Explain what product placement is and why it is beneficial for both the film industry and the product company.

Task 7: Film Industry KnowledgeIdentify examples of product placement below and explain how it aims to meet to target the audience needs (consider the Uses and Gratifications Theory).

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Mrs Tice – KS4 Media Home learning Booklet

Name the five stages of the film production process and give examples of the kind of things that take place in each.

Part of the production process Examples of activities

At which stage of the process would BBFC need to give an age rating for a film? Explain why.

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How does the new 007 film poster ‘No Time To Die’ contrast (differ) from the franchise’s brand identity? Please make clear

links to the Spectre film poster. _______________________________________________________________

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Mrs Tice – KS4 Media Home learning Booklet

If you were the producer, what product/brand would you use in the new 007 film ‘No Time To Die ‘film? You must justify your reasons why. Please consider both the genre (spy) and the target audience.

Task 7: Knowledge Test: 007 Film Posters

What name is given to the small text at the bottom of each poster?

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How does the new 007 film poster ‘No Time To Die’ contrast (differ) from the franchise’s brand identity? Please make clear

links to the Spectre film poster. _______________________________________________________________

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Brand identity is the visible elements of a brand, such as colour, design, and logo that identify and distinguish the brand in consumers'

minds.

Mrs Tice – KS4 Media Home learning Booklet

Why is Roger Moore’s name so large, central and high (dominating the top third)?

Why has the Spectre poster NOT included a star’s name?

Explain 2 ways we can apply Propp’s theory to the posters above.1

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Explain how we can apply ‘enigma’ to each poster.The Man With The Golden Gun

Spectre

Explain how the Male Gaze theory can be applied to the Man with the Golden Gun. Challenge: make contextual links.

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Mrs Tice – KS4 Media Home learning Booklet

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