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WILD SABI PROPOSAL 1 | Page

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WILD SABI PROPOSAL

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CONTENTS

Page

1. Company profile 3

2. Executive summary 4 - 5

3. Vision 6

4. Our Core Values 6

5. Introduction 6 – 7

6. SWOT Analysis 8

7. Target market and customer analysis 9 - 10

8. Development strategy and plan 11 – 15

9. Business strategy once the lodge is developed 16

10. Funding 16

11. Social Responsibility – Impact on the community 17 - 19

12. Shareholding & BEE participation. 20

13. Conclusion 20

14. Contact Information 21

15. Schedule A 22

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1. COMPANY PROFILE

The company WILD SABI INVESTMENTS (PTY) LTD (Reg. 2014/048383/07) was established in January 2015. WILD SABI INVESTMENTS will trade as TIA Kruger Safaris which literally means “THIS IS AFRICA” KRUGER SAFARIS. This venture was born out of the founders’ passion and love for wildlife, and more specifically, the Kruger National Park. The founders are businessman with experience in retail and financial sectors. They are regular visitors to the Kruger National Park and have a burning desire to contribute to the tourism industry through wild life safaris and accommodation. The founders are not only passionate about wildlife but are passionate about giving back to the community. The founders are committed to social responsibility and empowering the community that TIA KRUGER SAFARIS operates in. During their numerous visits to Kruger National Park and various other wildlife reserves, the founders have developed long term relationships with the locals from the surrounding communities and it is through these relationships that they have decided to invest in these communities. TIA KRUGER SAFARIS seeks to empower the community in all its ventures going forward whilst fulfilling the passion of the founders through providing wildlife experiences to wildlife enthusiasts. TIA KRUGER SAFARIS has also identified specific social responsibility programmes it would be involved in, which will be implemented once each of its ventures are established.

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2. EXECUTIVE SUMMARY

The company WILD SABI INVESTMENTS (PTY) LTD (Reg. 2014/157272/07) is managed and owned by:

Sundhuza Neville Ngoveni

A businessman who develops long standing relationships through his natural ability to connect and network with people of all walks of life. His strong personality allows him to be granted unique business opportunities.

Neville is a religious, family man dedicated to social upliftment through social responsibility programmes. He has a deep passion for wildlife which has endeared him to being part of a company which invests in ecotourism. His ability to network with wildlife conservationists, wildlife lovers and local community members has fuelled his desire to venture into establishing a wildlife safari lodges.

Haroun Peer

A chartered accountant by profession and managing partner at the firm, Akram & Peer CA (SA), he also serves as the CEO of A & P Holdings (Pty) Ltd. A & P Holdings has investments in various business interests both locally and internationally. These interests are spread across various industries.

Haroun is a religious, family man who has a passion for wildlife, horse riding and golf. Through his experience in business and his passion for wildlife, he has always envisaged venturing into businesses encompassing wild life conservation, wild life safaris and safari lodge accommodation.

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Safraaz Suliman

A businessman with a natural flair for identifying unique business opportunities and a larger than life personality with a never say die attitude. His ability to network and build relationships with people from all walks of life has lead to his success in building up his portfolio of successful independent retail furniture outlets, franchised food outlets, franchised cellphone outlets and a valuable property portfolio.

Safraaz is a religious, family man. He has the distinction of representing South Africa in golf at U23 level and he has taken some unique wildlife pictures which have earned him a reputation in the wildlife community. His ability to network with wildlife conservationists, wildlife lovers and local community members has fuelled his desire to venture into establishing a wildlife safari lodge in or close to the Kruger National Park.

Nazir Ahmed Akram

A chartered accountant by profession and partner at the firm, Akram & Peer CA (SA), he also serves as a director of A & P Holdings (Pty) Ltd. A & P Holdings (Pty) Ltd has investments in various business interests.

Nazir is a religious, family man who has recently developed a passion for wildlife as well as golf. Nazir has served as the group financial director of a group of FMCG companies prior to venturing into public practice and business. As the older director in the company he brings along a wealth of experience and wisdom to the table. His attention to detail and conservative approach brings a strategic balance to the board room decision making process. Nazir loves the administrative arena of business.

Azhar Suliman

A quantity surveyor by profession, as well as a young up and coming businessman, his quiet demeanour does not reveal his deep thinking approach to business. The younger sibling of Safraaz Suliman, he provides the administrative support to the family business through his focus and attention to detail which provides an invaluable contribution to the businesses owned by the family. Azhar is a religious, young man. He also has the distinction of representing South Africa in golf at various levels.

His passion for wildlife has also his driven his desire to be involved in businesses encompassing wild life conservation, wild life safaris and safari lodge accommodation.

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3. VISION

Our vision is to fulfil our passion of living and working with wildlife in the Kruger National Park and Greater Kruger National Park, promoting South Africa as a tourist destination as well as empowering the communities we operate in.

There is a saying that the “BUSH HEALS THE SOUL”. Our dream is to make this a reality for people from all walks of life by facilitating a true bush experience through visits to the Greater Kruger through our company.

4. OUR CORE VALUES Integrity Honesty Transparency Consistency Passionate Innovative Committed

5. INTRODUCTION Enter into a lease agreement the Mnisi Traditional Council together with the

Dixie Community Trust, to lease 850.283 hectares of land adjacent to the Manyaleti and the Sabi sand game reserves in Mpumalanga, and Wild Sabi Investments (Pty) LTD, a privately held eco –tourism Development Company registered in South Africa.

The lease agreement will give Wild Sabi Investments (Pty) Ltd Traversing rights over the land for a period of 30 years, with a 10% share of profits to the Dixie Community Trust.

TIA Kruger Safaris will be the tourism operator to develop and manage two tourism lodges on the property during this period.

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Salient Facts

The Land: Remainder of the farm Dixie, No 240-KU.850.283 Hectares in extent. Land owner: The Dixie community will be represented by the Mnisi Traditional

Council. Lessee: Wild Sabi Investments (Pty) Ltd; registered No: 2014/048383/07. Lease period: 30 years with an option to renew. Tourism operator: TIA Kruger safaris Total footprint of the development: We estimate that between 15% and 25%

to be developed for buildings and related infrastructure and the balance to be a nature reserve. As this land is for nature conversation it will defeat the objective if we had to fully develop the land..

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6. SWOT ANALYSIS

With reference to the above it is possible to evaluate the strengths, weaknesses, opportunities and threats to the safari lodge development.

Strengths Prime location of the land which borders both the Manyaleti game reserve

and the world renowned Sabi Sands game reserve. The land will be incorporated into the Greater Kruger National Park. Highly experienced management team who have experience in various

industries and managing various businesses successfully. Qualification of owners The assistance and cooperation of the Dixie community. The lodges in the Manyaleti, Sabi Sands, Timbavati and Kruger

Park have a proven track record in the Safari industry and have occupancy of close to 100%. There is a growing demand for safari visits.

Fully funded, no borrowing The directors of Wild Sabi Investments have experience in the hospitality

industry. They are currently running a bed and breakfast (12 rooms) known as THE EXECUTIVE HOUSE. The website is www.theexecutivehouse.co.za. Furthermore the directors also own a wedding and conference centre known as The Pines. The website is www.thepines.co.za. Once the lease is finalised, Wild Sabi Investments will look at the viability of securing a joint venture with an established hospitality group

Weaknesses There is no real weakness; however it is inherent in any business venture

in South Africa that the political climate and economic uncertainties will always have some risk.

Opportunities 2 world class safari lodges. The growing demand for safari visits from foreign and local tourists. The creation of employment and better infrastructure for the local

community. Attracting new clients through superior service and marketing techniques. Making the lodge the tourist’s first choice in the area. There is no strictly halaal safari lodge in South Africa and this provides a

unique opportunity for us to target the Middle Eastern countries (UAE, Qatar, and Saudi Arabia).

The halaal tourist industry is one of the fastest growing tourist industries in the world. This will allow us to exploit this gap in the market and attract these tourists to South Africa.

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Threats

Rhino poaching Economic uncertainty

7. Target Market, Customer Analysis and Marketing strategy

The lodge will be situated between the Manyaleti and Sabi Sands game reserve and as a result will also target the similar markets that these reserves traditionally target.

Our research indicates, as mentioned above, there is no halaal world class safari lodge in South Africa. Furthermore the current pricing of the lodges in the Sabi Sands, Manyaleti and Timbavati make it very difficult for South Africans to visit.

The market for tourism and entertainment is a growing market.

We believe that the present range of customer categories will continue to support the safari lodges and with increased exposure we believe we will draw further from the following main categories:

High Income travellers Adventure, Special interest, honeymoon and sightseeing tourists The second lodge to be priced to make it affordable for South Africans. Halaal status to target foreign tourists from the Middle Eastern countries.

Some of their needs in our opinion would be the following:

o To provide friendly and efficient service that is second to none.o Pleasant, relaxed environment.o Our food offering to incorporate tradtional Indian and Middle Eastern cuisine..o Health Spao Laundry serviceso Free WiFi

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Marketing channels to target the above:

There are various marketing channels that we have identified.1. Social media – Facebook and instagram will be used extensively.

There will be daily sighting reports as well daily pictures posted of the sightings and activities at the lodge.

2. Website and blog. We aim to have an interactive website that facilitates reservations and also provides regular feedback on the monthly activies at the lodge.

3. Social blog. We aim to have a weekly blog that will be sent out via email and links on social media providing feedback on the activities and movements of the wildlife.

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8. DEVELOPMENT STRATEGY AND PLAN

8.1 NEW DAM

As the portion of land is to be incorporated into the game reserve we undertake to build a new dam for the community farmers to service their livestock.The building of this dam will commence as soon as the lease is signed and registered with the deeds office.

8.2 NEW FENCES, INFRASTRUCTURE AND SECURITY

After the lease is signed and registered we will install the necessary fencing as per specifications provided by the MPTA and Sabi Sands.We will undertake to install the necessary infrastructure requirements, such access points, roads, electricity and water services, staff accommodation etc.We will also review the security issues and upgrade where necessary.

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8.3 SAFARI LODGE

The project aims to link with both the neighbouring Sabi Sands and Manyaleti Game Reserves, which would ensure its long-term value as an eco-tourism destination. The development team plans to engage with the Sabi Sands about potential incorporation into this prestigious game reserve. This linking will give the project creditability and ensure its value for the investors and community.

The Dixie community historically owned a portion of Manyaleti Game Reserve and it is anticipated that traversing rights could be obtained over this portion as a minimum, which would extend the scope and viability of this project.

The development team has calculated that two lodges are sufficient to ensure viability of the property both from an economical and environmental view. A total of 40 commercial beds are planned. The first lodge will be operational within 2 years of starting the project and the second lodge 2 years later.

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Safari Lodge (continued…)

Two luxury camps are proposed operating at 4 and 5-star level respectively.

TIA Leopard Sands Lodge - 5 star lodge with 10 luxury en - suite rooms catering for 20 guests.

Development cost estimated at R 20 million 10 luxury En-suite rooms Air-conditioned rooms Outdoor showers in addition to indoor showers and free standing

bath tubs Private decks with private plunge pool and pool chairs Free laundry service Bar fridge with drinks In room Nespresso coffee machine Turndown services every evening. Full board – breakfast, lunch and dinner. Restaurant to cater

authentic Indian and Middle Eastern cuisine. Unique dinner experience with the guides sitting with guests in

Boma to share bush experiences Common viewing deck overlooking waterhole Morning and evening drive with professional guide and tracker. Drives to include bush breaks so guests can experience coffee and

drinks breaks in the bush. Daily guided bush walks Rates charged will start at a minimum of R7, 000 per person per

night.

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TIA Raging Leopards Tented lodge - 4 star lodge with 5 luxury en – suite safari tents catering for 10 guests.

Development cost R 10 million This concept will allow guests to book out the entire camp for R

15,000 per night. This will be self-catering lodge. Guests will be offered a chef and fully equipped central kitchen Guests to bring their own food and drinks 10 luxury En-suite safari tents Air-conditioned tents Outdoor showers in addition to indoor showers and free standing

bath tubs Swimming pool at central deck Central lounge and braai area overlooking waterhole and next to

viewing deck. Turndown services every evening. Common viewing deck overlooking waterhole Morning and evening drive with professional guide and tracker. Drives to include bush breaks so guests can experience coffee and

drinks breaks in the bush. Daily guided bush walks

We aim to invest substantially in marketing this project internationally, and this will have a huge economic boost for both the community and South Africa.Our research has indicated that the lodges can achieve a 90% occupancy rate with the majority of guests being foreign tourists.

8.4 Game Drives

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We will have our own fleet of 10 seater game drive vehicles providing game drives to guests in the reserve. Game vehicle guides will be the best and trackers will be employed from the community.

8.5 Establishing waterholes

Subject to a feasibility study to be conducted by our consultants we will identify key strategic areas that waterholes can be established so this can attract wildlife to move freely in our reserve. We will then establish boreholes to provide the water for these waterholes.

9 BUSINESS STRATEGY ONCE LODGE IS DEVELOPED

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A. To identify all the travel agents both locally and internationally that specialise in wildlife and safari bookings

B. To launch an aggressive marketing campaign on social mediaC. To target celebrities as guests so that they can market the lodge via their

social media platformsD. To attend tourism indaba and conferences both locally and internationally

to market the lodge.E. To recruit the best employees with experience in the hospitality industry to

work in the lodge.F. The lodge staff will be made up as follows:

A. Tia Leopard Sands lodge Lodge manager Lodge assistant manager Accounts administrator Reservations manager 3 guides 3 trackers 2 chefs 10 general staff

B. Tia Raging leopards Tented camp Lodge manager Lodge assistant manager 2 guides 2 trackers 2 chefs – alternate with main camp 4 general staff

10. Funding

The project will be funded as follows:a) Personal fundsb) Private investors/ financiersc) Financial institutions.

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11. SOCIAL RESPONSIBILITY - IMPACT ON THE COMMUNITY The directors and their families all view social responsibility as a very important aspect of their day to day lives. Due to the directors being Muslim, their religion Islam holds charity as one of the most important fundamentals of the religion. The directors believe that charity begins at home, and home includes family, friends, communities we live in, communities we do business with and our county South Africa.Some of the projects that the directors are involved in:

Medical assistance to the poor – the funding of doctors’ fees, hospital costs and medicine costs.

Monthly maintenance of disadvantaged and poor families in the communities.

Establishment of a sewing school. This is run throughout the year and the graduates are all skilled to use their trade to go and empower themselves as a SME.

Every winter the directors distribute blankets as part of their winter warmth program in the townships.

Wild Sabi investments has already established 3 boreholes in the Dixie community to the value of R 150,000

Wild Sabi Investments has already invested a Vegetable garden project in the Dixie community.

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The community will benefit as a result of the implementation of some of the projects below:

1. The community will benefit from the rental payment for the land in terms of the lease. The annual rental will commence in year one from R 522,000 annually and will increase by 7% annually.

2. Profit sharing in the 2 safari lodges. Once the lodges are fully operational we will enter into a profit sharing agreement with the community. We will invest in marketing and grow the lodge. The community trust will share in 10% of the profits after 12 months of operations. REFER SCHEDULE A Once the lodge is established the community can earn annual profits of approximately R 1, 5 million.

3. Employment of the community. In all ventures or activities carried out on the reserve, first preference will be given to members of the Dixie community for employment. We will also invest in training members of the community. The number of people employed could range between 30 to 50 people.

4. Granting of bursaries to students to study tourism so that they can be employed at the lodge in high level management positions.The directors view education as the driving force for growth for the South African economy. This is of paramount importance for the previously disadvantaged communities.Wild Sabi Investments intend to setup a bursary structure in partnership with the local schools to identify 3 pupils annually who would like to pursue a career in tourism.These students will then be screened and enrolled into the Wild Sabi Investment bursary program.Their total costs of studying will be subsidised by Wild Sabi Investments.Their academic record will be reviewed annually and they will be mentored and motivated to ensure they succeed.As two of the directors are Chartered Accountants and it is their desire to give back to their profession by offering bursaries to 2 pupils from the community every year.

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The bursaries will work as per the same structure for the tourism bursary.

5. Youth and Crèche centre. We will assist the centre financially monthly.

6. Vegetable farming. Given the large number of commercial lodges in the surrounding area, there is an immediate market for a regular supply of fresh vegetables and herbs that are currently sourced from further afield. Training of community members in intensive small-scale farming techniques, tunnel farming and hydroponics, will enable them to meet this market demand, as well as provide much-needed fresh produce to the local community.

7. Craft market .There is an existing local craft market, which is in need of expansion and upgrade, within the Village of Dixie. Dixies proximity to Gowrie Gate (four kilometres) which in the northern entrance to the reserve, gives it a major advantage in offering services to the existing lodges within the Sabi Sands.

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12.BEE participation / shareholding 12.1. Shareholding

The company is 100% black owned with the Dixie community holding 10% of the shares and the remaining 90% of the shareholding by the directors and investors.

12.2. Board of directors

Once the project is operational the executive directors intend to invite one member from the CDF to represent the Dixie community on the executive board of directors. This will promote good corporate governance.

13.CONCLUSION

Our business plan aims to present our plan of the development on the proposed leased property. Once the lease is approved, we will conduct a detailed feasibility study using professional development and design consultants. Detailed development plans and costing will be finalised together with capital budgets and detailed cash flow projections and thereafter a financial prospectus will be presented to our finance team in order to finalise funding for the projects.As is evident from the above document the proposed lease will have a mutual benefit to our company, as the investor, and the community. By providing a 10% profit share in the commercial operations of the safari lodge, our intention is for the community to benefit over the long term through a partnership which creates a sustainable income flow for community development and related projects intended to benefit the community the trust serves.As there will be substantial risk undertaken by all stakeholders of the project, our project is intended to provide a reasonable balance in rewarding the property owners for placing their trust in our company and leasing the property to our company, the financiers for absorbing the higher than average risk in financing this project and the shareholders for their foresight in initiating and putting this project together.

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14. CONTACT INFORMATION

Safraaz Suliman Cell: 082 786 2404 email: [email protected]

Haroun Peer Cell: 082 463 1677 email: [email protected]

Azhar Suliman Cell: 082 574 5433 email: [email protected]

Nazir Akram Cell: 082 859 1205 email: [email protected]

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