· Web viewCourse Description/Objective The course has been designed to shed light on far-reaching...
Transcript of · Web viewCourse Description/Objective The course has been designed to shed light on far-reaching...
Institute Of Business AdministrationAllama I.I. Kazi Campus, Jamshoro
University Of Sindh
Phone Numbers: +92-22-9213200, +92-22-9213181-90 Ext. 2009, Web Site:http//cba.usindh.edu.pk/Email:[email protected]
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Freshman English-ICourse Code: 301Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course provides the students Language skills for effective communication, organizational communication, the writing process, designing business documents, writing business correspondence, preparing reports, proposals, manuals and presentation, preparing employment and administrative messages, business terminology for marketing and trade, communicating with the customer
Learning OutcomesTo further develop students’ skills in reading, writing, speaking and thinking. To develop students „understanding and appreciation of English language and its use in effective communication and literature. To develop student understands and appreciation of essay writing, short stories and will develop ability to evaluate and understand written material.
Course Contents (Plan)
Week 01
Communication in the Workplace Correctness in Communication Standards of punctuation Sentence & fragments Use of Pronouns Capitalization Spellings Exercises/tests
Week 02
Adaptation and Selection of Words Language and its adaptation Effective words Selection Exercises/tests
Week 03
Construction of Sentences & Paragraphs (Part-I) Emphasizing adaptation Short sentence Effective paragraph design Exercises/tests
Week 04
Construction of Sentences & Paragraphs (Part-II) Emphasizing adaptation Short sentence Effective paragraph design Exercises/tests
Week 05
Comprehension Critical reading Reading strategies reading passages reading and comprehension Annotation Outlining Exercises/tests
Week 06
Effective Writing Use of positive language Expressing your point of view Appropriate Use of pronouns Role of transitional words; Exercises/tests
Week 07
Written Communication Styles in Business Argumentative Descriptive Form Narrative Form Comparative Form Cause & Effect Exercises/tests
Week 08 Mid Term
Week 09
Précis Writing Picking out main points Re-creating Rules. Paragraph Unity, Coherence, Topic sentences Exercises/tests
Week 10Essay Writing
Reflective Essays Persuasive Essays Compare-Contrast Essays
Week 11Report Writing
Writing Pies Identifying facts and opinions Exercises/tests
Week 12
Reading Skills Developing Effective Reading Skills Book Reading Research Paper Reading Case Study News Paper/Article Exercises/tests
Week 13Speaking & Listening Skills
Public Speaking Skills Persuasive Speeches Bloopers, Blunders and Common Errors
Week 14 Effective Presentation Skills Confidence/Eye contact Body Language/Gestures Voice Quality/ Tone/Pitch
Week 157Cs of Communication
Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
Recommended Text BookBasic Business Communication Skills for Empowering the Internet Generation, , Lesikar, Flatley, 10th Ed
Reference BooksThe St. Martin’s Guide to Writing, AxelRod and Cooper, 7th Edition 2004.
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Introduction to Computer ApplicationsCourse Code: 302Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course is designed to familiarize students with computer and its various applications. It will also emphasize the use of computer and technology. Students will learn fundamental concepts of computer hardware as well as software. This course will cover the theoretical and practical aspects of computers and will give hands-on experience to students with various computer packages that are useful in any business environment.
Learning OutcomesTo teach the fundamentals of computers, particularly with respect to personal computer hardware and software, the World Wide Web, and enterprise computing.To understand the components of the System Unit, Input and Output, Storage media About computer security, ethics, and privacy: computer and Internet risks, ethical issues.To provide knowledge about the appropriate use of technology for the managers.
Course Contents (Plan)
Week 01
Introducing Computer Systems Defining The Computer History of Computers Individual User and Organizations Computer’s Role in Society
Week 02
The Components of Computer Parts of Computer System Information Processing Looking at Hardware Knowing Software Data and User
Week 03
Interacting with Computer What is Keyboard and Mouse Variants of the Mouse Input and Output Devices Mobile devices
Week 04
Data Hardware Monitors Ergonomics and Monitors Data Projectors Sound Systems Data Printers
Week 05
Lab Activity Identifying various Hardware Use of Software & Hardware
Week 06
Data Processing Difference between Data and Information Representing Data Processing Data Processor Performance Nature & Types of Processors
Week 07
Storage Devices Categories of Storage Devices Magnetic Storage Devices Optical Storage devices
Week 08
Mid Term
Week 09
Communications and Networks Common types of Network Hybrid Network Structure of Networks Network Topologies LAN and Wireless Networks
Week 10
Computer Application 1 MS Office: Word (Lab)
Week 11
Computer Application 2 MS Office: Excel (Lab)
Week 12
Computer Application 3 MS Office: Access (Lab)
Week 13
Computer Application 4 MS Office: Power Point (Lab)
Power Point Basics, Enhancing a Presentation, Creating a Slide Show
Week 14
Use of Internet (World Wide Web) Browsing & Surfing on the Internet Use of E-mail Lab Session
Week 15 Project Presentations
Recommended Text BookIntroduction to COMPUTERS, Peter Norton, latest edition, McGraw Hill
Reference Books
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Pakistan StudiesCourse Code: 303Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course is a broad overview of Pakistan studies by focusing on historical perspective, government, politics and ideological background of Pakistan. This will be further covered by studying the process of governance, national development, issues arising in the modern age and posing challenges to Pakistan.
Learning OutcomesAt the end of this course, students will be able to make an analysis of current issues in the light of historical facts, concerning Pakistan. The key learning areas will be the ideology, emergence, culture and foreign policy of Pakistan.
Course Contents (Plan)
Week 01Ideology of Pakistan
Ideological rationale Two Nation Theory by Sir Syed Ahmed Khan Ideology of Pakistan by Allama Muhammad Iqbal
Ideology of Pakistan by Quaid-e-Azam Muhammad Ali Jinnah
Week 02The Movement of Pakistan
Aryan Civilization Muslim advent Muslim League Foundation Lucknow Pact Nehru Report Jinnah’s 14 Points Lahore Resolution
Week 03The Emergence of Pakistan
Uprooting of Muslims Division of India’s assets Administrative Problems Constitutional Problems Language Controversies Indian Basin Water Dispute
Week 04The Islamic System
Objectives Resolution The Constitution of 1956 The Constitution of 1962 The Constitution of 1973 Islamic Provisions in 1973 constitution
Week 05The Land of Pakistan
Location and geo-physical features People and Population Natural Resources Agriculture/Industry/Trade
Week 06Foreign Policy
Determinants of Foreign Policy Pakistan Foreign Policy and its Phases Role of Islamic World in Foreign Policy
Week 07Pakistan Struggle
Muslim Minorities Role of Punjab Role of Sind Role of Baluchistan Role of KPK (NWFP) Role of Kashmir in Pakistan Movement
Week 08 Mid Term
Week 09Making of Pakistan
Role of Ulema and Mashaikh Role of Writers Role of Journalists Role of Students and Women in Pakistan
Week 10Constitutional Development
Constitutional Crisis in Pakistan Salient Features of the 1956 constitution Salient Features of the 1962 constitution Salient Features of the 1973 constitution
Establishment and Military Role in Pakistan
Week 11 Society and social structure
Week 12 Culture & Ethnicity in Pakistan
Week 13 Economic institutions and issues
Week 14 Foreign policy of Pakistan and challenges
Week 15 Futuristic outlook of Pakistan
Recommended Text BookAkbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University Press, 2000 Pakistan Studies by Gul Shahzad Sarwar, Tahir Sons Karachi
Reference BooksS.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical analysis. Karachi: Oxford University Press, 1993. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Islamic Studies/EthicsCourse Code: 304Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThe course has been designed to shed light on far-reaching concepts of Islamic Teachings and the underlying purposes of Divine commandments. The main focus has been put on vital beliefs and Basic Demands of Islam in the light of the Holy Quran and Sunnah of Prophet (saw).
Learning OutcomesTo Know Basic Concepts of Islam regarding his individual and collective life, the basic sources of Islamic Knowledge and to Differentiate between Islamic System of Life and non-Islamic System of Life.To enhance the skill of the students for understanding of issues related to faith and religious life
Course Contents (Plan)
Week 01Introduction
Deen-e-Islam (system of life)
Week 02Islamic Knowledge
The sources of Islamic Knowledge Shariah Fiqha
Week 03Quranic Studies
Basic Concepts of Quran
History of Quran Uloom-ul -Quran
Week 04Selected Text of Holly Quran
Surah Al-Ihzab (Adab Al-Nabi) Surah Al-Hashar (Day of Judgement) Surah Al-Saf (Tafakar & Tadabar)
Week 05Seerat of Holy Prophet (SAW) I
Life Before Prophet Hood Life in Makkah
Week 06Seerat of Holy Prophet (SAW) II
Life In Madina Important Events Lessons of Madina
Week 07Sunnah of Holy Prophet
Basic Concepts of Hadith History of Hadith Kinds of Hadith
Week 08 Mid Term
Week 09Islamic Law & Jurisprudence
Basic Isamic Laws Sources of Law & Jurisprudence Differences in Islamic Laws
Week 10Islamic Culture & Civilization
Basic Concepts Historical Development Characteristics of Islamic Culture & Civilization
Week 11Islam & Science
Tib-e-Nabvi Muslims & Science Quran & Science
Week 12 Islamic and Economics Islamic Economic System Wealth Distribution in Islam Riba v/s Interest Islamic Banking Concept
Week 13 Political System of Islam Concept of Sovereignty in Islam Governing Institutes in Islam
Week 14 Islamic History Khilaft-e-Rashida Ummayyads Abbasids etc.
Week 15 Islam and Society Concept of Social System Role of Family Values/Norms etc.
Recommended Text BookHameed ullah Muhammad, „Introduction to Islam.Introduction to Deen-e-Islam, Dr. Muhammad Hameedullah, null Edition
Reference Books
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: MicroeconomicsCourse Code: 305Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveMicro Economics is that part of Economics which deals with the study of individual units, such as a person, a household or a firm. It discuses decision making issues with respect to price changes and market structures. The economists observe details of an economic unit, or very small segment of the economy under a figurative microscope. The study of Microeconomics sets the foundation to understand the interconnectivity among different economic units and how this interaction makes the macroeconomic picture. The main focus of the study is to thoroughly understand the product and resource markets with major emphasis being on the nature of demand and supply with reference to individuals and firms, costs of production and profit maximizing level in all kinds of market structures.
Learning OutcomesAfter studying this course the student will be able to understand:
The Economic problem of allocation and distribution of resources. The factors that determine demand and supply The concept of elasticity of demand and supply Analyze the effect of market structure on firm behavior Analyze efficiency and the role of government in promoting and deterring efficiency The concept of derived demand for labor and capital The existence of impact of externalities Income distribution and “fairness”.
Course Contents (Plan)
Week 01
Basic Concepts Of Economics What is Economics & Why study Economics Definitions of Economics Microeconomics and Macroeconomics Big Economic Questions (What? How? When? Where? Who?) Market, Command, and Mixed Economies Inputs and Outputs Production-Possibility Frontier (PPF)
Elements of Demand and Supply The Law of Demand Demand Curve and Demand Schedule Shifts in Demand Supply Curve and Supply Schedule
Week 02 Shifts in Supply Equilibrium of Supply and Demand Effect of a Change in Supply or Demand Changes in Price and Quantity
Week 03
Understanding Concept of Elasticity Inelastic and Elastic Demand Price Elasticity of Demand Elasticity and Revenue Price Elasticity of Supply Factor Substitution Possibilities Applications of Major Economic Issues
Week 04
Demand and Consumer Behavior Utility Theory and Consumer Choice Marginal Utility and the Law of Diminishing Marginal Utility Derivation of Demand Curves Substitution Effect and Income Effect Substitutes and Complements Consumer Surplus and its Applications
Week 05
Understanding Concept of Production in Business The Production Function Total Average and Marginal Product The Law of Diminishing Returns Short Run and Long Run Productivity and the Aggregate Production Function The Nature of the Business Firm The scope of Size of the business
Week 06
Costs Analysis Economic Analysis of Fixed and Variable Cost Understanding Marginal Cost and Average Cost Link between production and Costs Economic Costs in context of Profit & Loss and Balance Sheet Opportunity Costs
Week 07
Perfect Competition Behavior of Competitive Profit Maximization and Perfect Competition Supply Behavior in Competitive Industries Short-Run and Long-Run Equilibrium Special Cases: Constant Cost, Increasing Cost and Diminishing Return Understanding Economic Efficiency and Equity
Week 08 Mid Term
Week 09
Imperfect Competition Definitions of Imperfect Competition Varieties of Imperfect Competition: Monopoly and Oligopoly Sources of Imperfections The Concept of Marginal Revenue Elasticity and Marginal Revenue Marginal Principal: Let Bygones be Bygones
Week 10
Monopolistic Competition and Oligopoly Understanding nature of Imperfect Competition Theories of Imperfect Competition Price Discrimination Game Theory and its basic concepts Economic Costs of Imperfect Competition Antitrust Law and Economics
Week 11
Factor Markets Income and Wealth The nature of Factor Demands Distribution Theory and Marginal Revenue The Demand for Factors of Production Supply of Factors of Production Determination of Factor Prices Distribution of National Income
Week 12
Labor Markets General Wedge Level Demand for Labor The Supply of Labor Wage Differentials Economic Role of Labor Unions Effects of Wages and Employment Understanding and Analyzing Wage Discrimination
Week 13
Land and Natural Resource Markets Resource Categories Fixed Land and Rents Environmental Externalities Market Inefficiency Measures to Correct Externalities
Week 14
Capital Markets Understanding basic concepts of Interest and Capital Rates of Return and Interest Rates The Concept of Present Value Basic Capital Theory Profits as a Return to Capital Determinants of Profits
Week 15
Government, Taxation and Expenditure Government Policy and its tools Function of the Government Public-Choice Theory Govt. Expenditures: Fiscal Federalism Impact of Culture and Technology Principles and types of Taxation
Recommended Text BookEconomics , McConnell and Brue. , latest Edition, Mc Graw-Hill.Economics, Samuelson and Nordhaus, 18th Edition, McGraw-Hill.
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Business MathematicsCourse Code: 306Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThe main objectives of the course are to enhance students‟ competency in application of mathematical concepts in solving business management problems and to improve their level of quantitative approach. This course will include concepts such as such as preliminaries, linear equations, systems of linear equation, linear functions application, quadratic and polynomial functions, exponential and logarithmic functions, matrix algebra, differentiation and integration, algebra, quadratic and simultaneous equations.
Learning OutcomesAfter completing this course successfully, students will become familiar with various mathematical and algebraic concepts, equations and formulas. Besides this, drawing of different graphs will give an in-depth understanding to the students to apply their knowledge to various business situations.
Course Contents (Plan)
Week 01Basic Concepts
First Degree Equations in One Variable Second Degree Equations in One Variable Inequalities Absolute Value Coordinate Systems
Week 02Linear Equations
Characteristics, Usage and Variables Graphical Characteristics Slope-Intercept Form Equation of Straight Line Linear Equations Involving two or more variables
Week 03Systems of Linear Equation
Two-Variable System of Equation Gaussian Elimination Method n-Variable System Product Mix Problem
Week 04 Mathematical Functions Functions Types of Functions Graphical Representation of Functions
Week 05Linear Functions
Linear Cost Function Linear Revenue Function Linear Profit Functions Break-Even Models
Week 06Quadratic and Polynomial Functions
Quadratic Functions Applications of Quadratic Functions Polynomial Functions Rational Function
Week 07Exponential and Logarithmic Functions
Characteristics of Exponential Functions Base-e Function Conversion to Base-e Logarithms Properties of Logarithms Solving Logarithmic & Exponential equations Logarithmic Functions
Week 08 Mid Term
Week 09
Financial Mathematics Interest and its Computation Single Payment Computations Annuities and Future Value Annuities and Present Value Cost-Benefit Analysis
Week 10Matrices
Introduction to Matrices Special Types of Matrices Matrix Operations Determinant of Matrices Inverse of Matrix
Week 11Probability Theory
Sets and Sets Operations Permutations & Combinations Basic Probability Concepts
Week 12 Probability Distributions
Random Variables Central Tendency and Variation Binomial Probability Normal Probability
Week 13 Differentiation Limits Limits and Continuity Rate of Change Rules of Differentiation Higher-Order Derivatives
Week 14 Optimization First Derivative and Concavity Concavity and its Dimensions Concept of Maxima and Minima Curve Sketching
Week 15 Applications of Optimization Revenue Applications Cost applications Profit Applications Profit Maximization Approach
Recommended Text BookBudnick, Mathematics for Business Economics and Social Science
Reference BooksCheryl Cleaves, Business Maths, Pearson (Latest Edition) Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning