illuminatordds.com · Web viewand word of mouth come into play not just referrals but what your...

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Want the marketing formula guaranteed to fill your practice with new patients with the least amount of effort? We have the answer for you well, sort of. We really don’t have the plan where you do not have to do anything. What we do have and can identify for you are things leading to success and the details of what you need to do and say exactly. Let’s start first with the kind of patient marketing no longer effective in today’s market. Patients (people in general) are tired of being bombarded with unsolicited mail box and telephone contacts from strangers. This includes email to a lesser degree so discard any notation of mass contact. What does this leave? Generally people fear invasion of privacy, violation of their property, person or family. They want safe neighborhoods, convenient shopping and services when they want it . So our primary job is to be ready and available when they begin a search for a new dentist. Available is the key here so we need to be findable. Once they find us we must be ready to

Transcript of illuminatordds.com · Web viewand word of mouth come into play not just referrals but what your...

Page 1: illuminatordds.com · Web viewand word of mouth come into play not just referrals but what your patients think of your practice on Google, Yelp, etc. How your patients perceive you,

Want the marketing formula guaranteed to fill your practice with new patients with the least amount of effort? We have the answer for you well, sort of. We really don’t have the plan where you do not have to do anything. What we do have and can identify for you are things leading to success and the details of what you need to do and say exactly.

Let’s start first with the kind of patient marketing no longer effective in today’s market. Patients (people in general) are tired of being bombarded with unsolicited mail box and telephone contacts from strangers. This includes email to a lesser degree so discard any notation of mass contact. What does this leave?

Generally people fear invasion of privacy, violation of their property, person or family. They want safe neighborhoods, convenient shopping and services when they want it.

So our primary job is to be ready and available when they begin a search for a new dentist. Available is the key here so we need to be findable. Once they find us we must be ready to deliver their notion of what they are looking to find as compared to our competition.

You see, they now have the tools to gain insight on their own initiative so this puts your desires behind theirs. You have to anticipate what they will do and be ready with the answers.

Page 2: illuminatordds.com · Web viewand word of mouth come into play not just referrals but what your patients think of your practice on Google, Yelp, etc. How your patients perceive you,

Most people go straight to the internet. What you display must capture their interest and separate you from the competition.

Before you can be seen on the internet you must have a listing high on the first page. Gaining high Google exposure is a primary need to get even the chance to capture their interest.

There is more! High internet exposure requires high traffic indicating a popular website. Yes, it seems like a Catch-22.

Now you need the interplay of your social sites; Facebook, U-tube, and Twitter to give insight into what you are like and what people think of you plus create traffic for your website.

This is where patient reviews and word of mouth come into play not just referrals but what your patients think of your practice on Google, Yelp, etc. How your patients perceive you, if you are capable, trusted, and companionable.

That’s it in a nutshell! There are systems designed to handle each category to complete success. You want immediate success then get started immediately!

Page 3: illuminatordds.com · Web viewand word of mouth come into play not just referrals but what your patients think of your practice on Google, Yelp, etc. How your patients perceive you,