PERSONAL INFORMATION

EXECUTIVE SUMMARY

KEY SKILLS

PROFESSIONAL EXPERIENCE

MARIE WATERSMARKETING MANAGER

Tel No.: +65 XXXX XXXX | Email: mwaters@email.com | Nationality: Singaporean

Dynamic award winning marketing professional with proven track record for delivering effective marketing campaigns to meet organisational goals

Analytical mind with keen ability to produce data driven marketing campaigns with intent of maximising returns on marketing budget. Excellent in identifying and tracking key metrics to measure and optimise campaign effectiveness.

Proven ability to straddle conventional and digital marketing domains. Expert in producing 360 degree marketing campaigns for fortune 500 companies.

Excellent interpersonal skills towards building relationships at all organizational levels. Proven leadership skills and adept at managing multiple projects.

Strategic Planning & Implementation

Media Planning & Placement Campaign Planning &

Execution

Online, ATL and BTL Communications

Advertising Creative Planning Team Leadership & Supervision

Account ManagerYOUNG AND RUBICAM, SINGAPORE

2012 - Present

Analyse markets, determine and implement quarterly marketing production plan to achieve business objectives, increase customer and partner satisfaction and improve clients’ company image

Manage projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule

Conceptualise and implement brand initiatives for clients such as Singapore Airlines and Coca Cola

Develop strategies to maximise impact of marketing campaigns by refining global creative work for local markets while liaising with teams from London, New York and Shanghai

Develop ties to co-market campaigns and receive vendor funding with leading organisations such as Microsoft and Intel

Handle all facets of developing ATL, BTL, digital assets, NPP, Online

EDUCATION & PROFESSIONAL QUALIFICATIONS

MISCELLANEOUS INFORMATION

Banners, eDMs and SEM Oversee monthly expense control and overall income, including raising

of CEs, POs, invoicesSignificant Highlights Brainstormed with global and regional teams on specific local marketing

issues to develop culturally relevant creative campaigns such as XXXX campaign for international client XXXX

BA in Communications and Business Administration, Northwestern Univerisity, USA

Technical Skills: proficient in Microsoft suite of applications (MOS Certified)

Languages: Fluent in English Availability: 1 month’s notice

References available upon request