Name: Period:

Course: English 9

Assignment: April 28-May 3, 2020

Due Date: Sunday, May 3rd, 2020 at 11:59pm.

Reminder: Please do your own work. Plagiarized work will not receive credit.

Directions:

1. Look at and read the seven advertisements published during past and current pandemics below.

2. Review the key terms list with definitions, as well as the model paragraph.

3. Now that you have the key terms and sample paragraph in your mind, look again at the seven advertisements below and pick two ads to analyze, you will write one paragraph for each ad for a total of two paragraphs. Use the sample as a model to help you in writing your own paragraphs. Use the key terms as well as the fill in the blank sentence starters to guide you in your analysis. You must use three key terms per paragraph. They can be all from one appeal category (for instance, all logos words) or they can be from a mix if you find that the ad uses multiple appeals.

4. Submit both paragraphs in the same document and in MLA format.

*Modified (ELD/IEP/504) Directions: All accommodations continue through distance learning. If you need more assistance, please contact your teacher.

1. Look at and read the seven advertisements published during past and current pandemics below.

2. Review the key terms list with definitions, as well as the model paragraph.

3. Now that you have the key terms and sample paragraph in your mind, look again at the seven advertisements below and pick one ad to analyze, you will write just one paragraph in total. Use the sample paragraph as a model to help you in writing your own paragraph. Use the key terms as well as the fill in the blank sentence starters to guide you in your analysis. You must use three key terms per paragraph. They can be all from one appeal category (for instance, all logos words) or they can be from a mix if you find that the ad uses multiple appeals.

4. Submit your paragraph in MLA format. MLA formatted means 12pt. Times New Roman, double spaced, proper left and right header.

Read the following carefully before starting the assignment-Key Terms List: *You must use three key terms per paragraph. They can be all from one appeal category (all logos words) or they can be from a mix of appeal categories if you find that the ad uses multiple appeals.

Logos is all about logic and common sense. It is data driven and factual. If the ad is using LOGOS, you are probably looking at an ad that could be described using the following key terms: Facts - a thing that is known or proved to be true

Name: Period:

Scientific sounding statements- meant to sound educated and factualSpecific evidence - Evidence that serves to either support or counter a scientific theory or hypothesis.Statistical evidence - a set or collection of numbers that prove a theory or story to be true.Data driven - determined by or dependent on the collection or analysis of data(Key terms list continued)

Ethos is about morals- using ethos means implying that people who have shared morals or values should do something to prove they are really true to such values. “Good” Americans do_____ (blank) is one example. If the ad is using ETHOS, you are probably looking at an ad that could be described using the following key terms: Credibility - the quality of being trusted and believed inPatriotism - the quality of being patriotic; devotion to and vigorous support for one's countryEthics - a system of moral principlesMorals - a person's standards of behavior or beliefs concerning what is and is not acceptable to do.Credible - able to be believed; convincingRespected - deeply admired or esteemed

Pathos makes the audience feel something, be it worried, stressed, on-alert, disgusted, etc. If the ad is using PATHOS, you are probably looking at an ad that could be described using the following key terms: Emotion-driven - Making decisions based off of your emotions instead of your brainEmotional appeal - a persuasion method used to create emotional feedback or response from the target audience.Shocking - causing indignation or disgust; offensiveStartling - very surprising, astonishing, or remarkableDisturbing - causing anxiety; worrying

Sample Paragraph (yours should look relatively like this in structure, content, and length): The Ministry of Health published an advertisement that shows a uniformed man sneezing on another man’s plate

of food, with the caption “Cover coughs, cover sneezes” written in bold above it. This ad uses the rhetorical appeals of pathos and logos because it is both shocking and scientifically-based. The ad was probably made during a pandemic or flu outbreak to educate people on how to not spread disease, and the ad is probably especially targeted towards those in the military who are always in close quarters because the people being shown are in military uniform. After seeing this ad the makers of it probably hope people will think twice before openly sneezing or coughing on others. The main appeal being used is pathos, because the visual of a stream of spit and germs coming out of the man’s mouth is startling and disturbing to the viewer. There is also a secondary appeal of logos being used because the caption says, “Never give a germ a break” (Ministry of Health) and that is making a scientifically based statement. This ad is effective because it would make the viewer want to do anything they could in their power to not spread infection or germs and to avoid being glared at like the surrounding men in the picture are glaring at the sneezing man. The dramatic look of disgust on the faces of the surrounding soldiers in the ad would mirror how the viewer of the ad probably feels, and that makes it successful in producing the ad maker’s desired or intended effect or result of preventing this from happening in the future.

Name: Period:

^Word Count: 270 (you need two paragraphs like this in structure, content, and length, IEP/504/ELD needs one paragraph)

Guiding Outline: Each paragraph should answer all of the following questions/cover the following aspects in paragraph form:

1. Briefly introduce the ad you are analyzing by describing the ad as if I have not seen it previously, including briefly mentioning what appeal you think is being used and why. 2 sentences

2. Who is the intended audience? In other words, what part of the population is being targeted in this ad, how do you know? 1 sentence

3. What do the makers of this ad desire their audience to do? In other words, after seeing this ad the author would want its readers to… brush their teeth? You tell me! Be specific. 1 sentence

4. What appeal is being primarily used, ethos, pathos, or logos? How do you know? Use at least three words from the word bank to describe the appeal and how it is being used. 2-3 sentences

5. In your own opinion, how effective is this ad’s persuasion? Is it effective? In other words, is the company that made the ad successful in making its viewer do what they want them to do? Why or why not? Be specific. You may use “I” statements in this part if it feels more comfortable. 2-3 sentences

← This first ad is a sample, see how we wrote the above sample paragraph using this ad.

Don’t use this ad. Look at the other six ads below to write your paragraphs, don’t use this one.

Name: Period:

SAMPLE

The Ministry of Health

Duke Cannon Supply Co Duke Cannon Supply Co

Name: Period:

CEVS Roanoke Cycle Co.

Duke Cannon Supply Co The Ministry of Health