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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
OUR VISION
Every home in Greater Darwin hearing the life changing message of Jesus Christ
OUR MISSION
Providing pathways for our community to move closer to Jesus Christ, experiencing Real Life
OUR VALUES
1. Accountability
Working to clear mutually accepted responsibilities. Accepting appropriate rewards and consequences.
2. Teamwork
We are team players that operate to a single set of goals; we each accept our individual responsibilities and work together to improve the success of our company and the interests of our clients, partners and listeners.
3. Commitment
SOLD-OUT for Jesus, we all put our whole mind, heart and strength into all we do.
4. Courage
We move forward to achieve our vision and mission despite the obstacles and mountains before us, knowing that our power and ability comes from Christ.
5. Innovation
We strive to develop new ideas and continuously improve the way we do business. We out-do ourselves each day. We loathe the Status Quo
6. Dedication
Our earnest commitment to providing the highest quality of service for our clients, partners and listeners. We strive for total satisfaction by always putting them first and understanding what they want and delivering it flawlessly. It’s not about us, it’s all about them.
7. Integrity
We do what we say we will. We show respect for our clients and partners by being open, truthful and honest in all of our business dealings. Behaving ethically, safely, honestly and lawfully.
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
8. Passion
We are a people of prayer, faithfully devoted to being led by Christ. He is our passion and the source of our purpose. We will continually seek to follow (be filled by) Him and demonstrate His character in all we do.
9. Partnership
We mobilise our supporters and partner with others to promote and demonstrate benefits behind our cause in tangible ways to make a real difference in the community we serve.
10. Unity
We must work cohesively with all our colleagues within our organisation and with customers and partners building strong relationships based on tolerance, understanding and mutual co-operation.
KEY SCRIPTURE VERSES THAT HELP DESCRIBE OUR CULTURE
What are we trying to achieve?o Philippians 2:15-16. Go out into the world uncorrupted, a breath of fresh air in this
squalid and polluted society. Provide people with a glimpse of good living and of the living God. Carry the light-giving Message into the night…
What we should live for?o Matt 28:18-20. Jesus said… “Go out and train everyone you meet, far and near, in
this way of life, marking them by baptism in the threefold name of the father, Son, and Holy Spirit. Then instruct them in the practice of all I have commanded you”.
How should we live?o Matt 22:37-39 Jesus said, “Love the Lord your God with all your passion and prayer
and intelligence. This is the most important, the first on any list. But there is a second to set alongside it; Love others as well as you love yourself”.
o Philippians 4:8 …I'd say you'll do best by filling your minds and meditating on things true, noble, reputable, authentic, compelling, gracious-the best, not the worst; the beautiful, not the ugly; things to praise, not things to curse.
o Josh 1:9 …Be strong and courageous. Do not be terrified; do not be discouraged, for the Lord your God will be with you every step you take.
o 1 Corinthians 15:58 …stand your ground. And don't hold back. Throw yourselves into the work of the Master, confident that nothing you do for him is a waste of time or effort.
o Hebrews 10:35; 36; 39 Keep on being brave! It will bring you great rewards. Learn to be patient, so you will please God and be given what he has promised. We are
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
not like those people who turn back and get destroyed. We will keep on having faith until we are saved.
What our focus should be?o Matthew 9:13. Jesus said… “I'm here to invite outsiders, not fuss over insiders."
THE PICTURE OF THE FUTURE
To be the safe station of choice for families in the Greater Darwin area
One of Australia’s most progressive and exciting Christian-based media organisations
Positively building healthy relationships and transforming the community that we serve
We see a station that positively influences our culture with Christian values
We see a station with an appropriate credible facility to service its needs
We see a station that is live-to-air a minimum of 12 hours a weekday and six hours a day on the weekend
We see a station that is always building our relationship with our listeners through their regular on air and web based interactions and contributions
We see the station’s website becoming a central point of reference that the community would turn to
We see a station that has significant profile within the community
We see a station that partners with other key Christian organisations with dynamic programs and events that move people closer to Jesus
We see the station supporting the local Church in achieving its mission
We see a station with engaging programmes that encourages all people to listen and ultimately want to know more about Jesus
We see a station that heavily supports Christian Music
We see a station that is sustainable in the long term
We see a station with a mailing list of 400 active donors, that grows by 50 per year
We see a station with a listener support base that can generate $100,000 per year through two annual appeals
We see a station that generates $500,000 pa in sponsorship
We see a station that takes advantage of developing technology STR
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We see a station that is committed to excellence in all areas of its operations
STATION STRATEGY
We exist primarily to serve the community encouraging all to build loving relationships and ultimately experience Christian hope. Our priority is to see lives changed.
We will target 25-44 year olds with natural spill offs both ends.
We are primarily music based (60%), announcers/3rd party contributions (25%) News, information, sponsorship (15%).
Our music is a 50/50 mix of mainstream and Christian.
We will feature shorter lifestyle, social justice and Gospel spots that help and encourage listeners towards our vision/mission.
We will regularly feature talk programs that are at times of a teaching, magazine, talkback, teaching or worship nature.
Everything we say and do should be part of our aim of building relationships with our listeners, supporters, sponsors and God.
We are a team of people who aspire to reflect the station’s ‘core values’.
We are an apolitical station.
STATION SOUND
Primary positioner is ‘Good Friends, Great Music & a message of Hope’.
Secondary positioner ‘The TOP END’s Family Friendly Positive Alternative’.
Listeners will experience… music, friendship, hope, safety and care.
We will build our relationships with listeners through relevant information, genuine connection, light entertainment, a challenge, encouraging and equipping content.
The ‘talk’ is a combination of bite-size drip-fed short and longer teaching programs that will sound like a few friends talking about life issues around the coffee table at cafe. Other programs will be more direct and forthright.
We will involve our listeners on air as often as possible while remaining within the programming format and content mix.
All programming elements, both music and talk should ultimately help us achieve our vision.
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P4 MARKETING (PEOPLE, PRODUCT, POSITION, PROMOTION)
People Target: The broader target is 25-44 year olds, with a core target of 30-39 year olds with a 55% skew towards female listeners. We should never try to attract/focus/target too much more than a generation. Naturally, in targeting 25-44 year olds, we will also spill off picking up listeners who are younger or older than the target group. Our typical listener is a 35 year old female.
Product: Delivery of lifestyle and social information in a practical Real Life way that reflects Biblical teaching and ethics ultimately leading people to Jesus Christ.
Position: We should be ‘live to air’ as much as possible with continual listener interaction via special programs and promotions. We should be their ‘trusted friend’ offering Real Life and Hope. We will be fun and entertaining, topical and informative, whilst challenging our listeners to consider why they believe and live life as they do, all the while offering an alternative, but never be in your face, and should always be real. The presenter’s role is not that of preacher, challenge, but do not threaten the listener.
Promotion: We have several avenues by which we can promote ourselves. Our main means is via continual cross-promotion of all programs and features on the station. This is then reflected on our web site. The use of direct mail, email, newsletters Facebook is critical. Car stickers are an essential means of promotion. We plan increased market place promotional activity, event co-sponsorship, partnership with like-minded ministries and events. We should also gain exposure on other media (TV, taxi tops/bus backs, web banners and DarwinLife mag, flyers etc).
TYPICAL LISTENER PROFILE
Personal information - who are they? Kim is 35 years old and has lived in Darwin for the last five years Married with 2 children (1 in primary school; 1 just entering high school) Husband Tony is 40
Social Status – where do they fit in? Kim works 30 hours a week (as an administrator in the family small business) Tony works full time (as small business owner) to provide enough income for family
and future
Family background – where do they come from? Both Kim and Tony are both from down south (SA & VIC)
Education – what do they know? Kim completed High School Tony left school early (year 11) to take up an apprenticeship to gain a trade
Interests - what do they enjoy doing? Kim is very family focused and has close relationship with her immediate family.
Most of her social activity is centred on family, school and church activities, but she also has a significant circle of non-Christian friends through her husband and her children. She loves to give as giving is her love language. Hence she loves
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shopping, parties or group gatherings. She is very sociable with planned activities for herself and family most days (after school & weekends)
Tony is at times begrudgingly dragged into these activities and also has industry friendships he enjoys
Tony enjoys the water and the outdoors in General (boating, fishing, sports and camping)
Religious background - what is spiritually ‘normal’ to them? Kim is a committed Christian, and is doing her best to encourage her family in the
faith Kim is from a Pentecostal back ground While she attends church regularly, her husband Tony is not a believer and only
attends a handful of times a year and her children, particularly the eldest, is finding it boring
Husband and kids would prefer to play or attend sport instead of church
What do they expect from our radio station? Needs: Needs meaningful relationships, hope, safety, assurance, clean
entertainment and security
Wants: Wants lasting and deepening relationships; increased financial security; to be accepted in general. Wants to be entertained and informed; release from social and family pressure (to provide for family & succeed in worlds view). At times just wants to escape from world’s pressures
Fears: Fears rejection and lack of relationship. Fears for the future of her children. Global unrest. Unemployment. Increased corruption. Health issues. Unacceptance
CONTENT CRITERIA
Must support our vision and mission.
Program’s message must not be inconsistent with Christian teaching.
Must be generic enough to be appreciated by majority of target audiences & fit target audience’s appeal.
Must not be condescending toward any particular Christian denomination.
Programs must be culturally, politically and religiously sensitive whilst maintaining agreed Christian values.
Audience must not feel pressured ‘to convert’, but rather, they should sense our concern and desire for them to experience the best in life from us their ‘trusted friends’ (at the radio station).
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
MUSIC CRITERIA
That it be of appeal to the majority of target audience demographics and profile.
Lyrics are positive/supportive and aren’t against our Biblically based values/principles.
Video clip isn’t suggestive/smutty/graphic and isn’t against our Biblically based values/principles.
Social stance/position of artist/band isn’t against our Biblically based values/principles.
PARTNERSHIP CRITERIA
Partnership should support our vision and help us achieve our mission. This can be done by being a strategic, promotional, programming, sponsorship partner or a financial member.
Our goodwill and reputation should not be brought into question through any partnership.
If Christian partners, they should be considered to be ‘Christian’ by the wider Christian community.
PROGRAM FEATURES & WEEKLY PROGRAM GUIDE
STRATEGIC OBJECTIVES
1. Corporate: To be recognised as a Christian- based media organisation. We will reflect sound
DAY TIME HOST SHOW NAME
MON 7am-10am Luke & SusieBreakfast with Luke & Susie
TUES 7am-10am Luke & SusieBreakfast with Luke & Susie
6pm-9pm Spud Murphy Spud's On Air, Praise & Worship at 8pm
WED 7am-10am Luke & Susie Breakfast with Luke & Susie
4pm-6pm Phil Galvin Phil’s Drive Time
6pm-7pm Kim Koole Koole Country
THURS 7am-10am Luke & Susie Breakfast with Luke & Susie
FRI 7am-10am Luke & Susie Breakfast with Luke & Susie
8pm-9pm Hank David Aussie Grown a + The Nation
Saturday
Time Program
4.30am Daily Bible Reading
6.55am Word for Today
7.00pm Hot 25
11.30pm Daily Bible Reading
11.45pm Word for Today
Sunday
4.30am Daily Bible Reading
6.00am Heart and Soul
7.00am Christianity Works
7.40am Word For Today
9.00am Crossways Church Service
12.00md Voice for Values
12.30pm Focus on the Family – Aus Weekly
6.00pm Face to Face
6.30pm Open House
10.30pm Let My People Think
11.45pm Word for Today
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LIVE SHOWS
ON AIR GUIDE
Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
practice in financial management and accountability, business development, management systems and procedures, leadership and governance. Maintain adequate levels of staff to achieve vision/mission and financial viability. To be considered an exciting organisation to work in by staff, volunteers and others.
2. Income: Develop and execute plans to generate the needed income for healthy growth and development each year (sponsorship, grants, membership and donations). Reach budgeted income within expense parameters.
3. Profile: We will engage, challenge and equip Christians and those seeking hope, life and meaning. The station will be a positive force and influencer in the community and will be heard on a weekly basis by more than 25% of people (15+) in our broadcast footprint. We will be recognised as the best local media organisation through which our community partners communicate.
4. Content: Plan, develop and deliver a positive alternative of real, relevant and compelling content that builds genuine relationships. This will be achieved through friendship evangelism (via music and lifestyle segments), forthright teaching and practical programs.
5. Technical: We will be a well-equipped, resourced and compliant Christian-based media organisation with adequate levels of redundancy.
KEY RESULT AREAS
In order to achieve these main strategic objectives listed above, we will focus on specific strategies within the following five Key Result Areas:
1. Corporate
2. Income
3. Profile
4. Content
5. Technical
KEY RESULT AREA 1CORPORATECorporate covers all accounting & finance, human resources (including staff selection, coaching, training, policies etc), offices & studio building, liaison with landlord, occupational health and safety, all insurances, licence (ACMA), liaison with industry groups and associations (CBAA, CMA, CBF, AMCOS, APRA etc).
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
Goals
1. Be self-sustaining
2. Protect the licence to broadcast
3. Comply with all regulatory authorities and legal requirements
4. Provide suitable and safe premises for the operation
5. Train, coach, encourage and empower staff, contractors and volunteers to carry out operation
plans
6. Maintain good working relationships between all involved with station
StrategiesTo achieve these goals we will:
P1 Ensure adequate professionals are employed as staff, consultants, contractors and volunteers, ensuring all are strongly connected to the heart of the ministry
Always adopt a ‘best practice’ approach to every part of the operation
Ensure adequate facility and infrastructure is provided for and maintained
P2 Provide training, mentoring and professional development programmes
Ensure training policies, procedures and resources are implemented and maintained in accordance with industry developments. The quality of training delivery and partnership arrangements should continually improve
P3 Participate in relevant forums and establish collaborative partnerships to improve the awareness, value and delivery of training in the Christian community broadcasting sector
Within budgetary constraints and as part of this strategic plan, allow staff to run with ideas that fit, establishing the station as a place where creativity, initiative and excellence are encouraged and cultivated
Measuring our Success – Corporate
YEAR 1 (2018) – Measurable Outcomes Actioned by By When
Review, customise and implement company Policies & Procedures Manual along with Performance & Development Reviews for all staff and volunteers as required
GM; Board May
Conduct McNair Survey GM Feb
Employ Breakfast Announcer / Program Director GM Jan
YEAR 2 (2019) – Measurable Outcomes Actioned by By When
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Increase sales person to the equivalent of 1 full time (2x part-time) GM Nov
Employ Receptionist / Admin Person (part time role) GM June
Volunteer Drive Announcer(s) GM; PD June
Develop downstairs facility Board; GM Mar
YEAR 3 (2020) – Measurable Outcomes Actioned by By When
Employ Daytime Announcer/Promotion Co-ordinator (Part time role) GM; PD
Employ Fundraising Co-ordinator/Community liaison (Part time role) GM
Employ 1 additional sales person (? SM) GM
Ongoing Annual Measurable Outcomes Actioned by By When
GM Radio and Media training DOC; RC; GM
Strategic planning process education RC; GM
Announcer training DOC; PD
Sales process coaching RC; GM; SM
Develop Volunteer recruitment plan GM; AA/RC
Performance & Development Reviews Board; GM; PD;
KEY RESULT AREA 2INCOME Income generation covers all sponsorship cash, contra and barter card sales, ensuring growth of client base and service provided to increase income. Grant applications, ensuring growth and maintenance of donor base, maintain adequate membership, development and execution of capital and budget fundraising campaigns.
Goals1. Develop and execute plans to generate the needed income for healthy growth and
development each year (sponsorship, grants, membership and donations)
2. Reach budgeted income within expense parameters
StrategiesTo achieve these goals we will:
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
P1 We will develop and implement strategies to generate $500,000pa in sponsorship revenue, ensuring that operational expenses are met entirely through sponsorship sales.
We will increase the revenue from One for 1 Pledge Partners and one-time donations to $100,000pa.
P2 Conduct a minimum of 1 sponsorship sales events each year.
Conduct a minimum of 2 fundraising drives each year, including a EFYA in June, and a Partnership Drive in October/November.
Generate off-air sponsorship opportunities for businesses and organisations, including sponsorship of station vehicles (e.g. car, OB trailer, BBQ trailer), and sponsorship of outside broadcasts and other station events.
P3 Seek out grants and other funding opportunities to underwrite strategic development, community engagement, and training projects.
Implement a Wills & Bequests program.
Measuring our Success – Income
YEAR 1 (2018) – Measurable Outcomes Actioned by By When
Conduct and train staff to conduct a Sponsorship Sales event ($100+k)
RC & GM April & Aug
Conduct and train staff to conduct On-air Appeals ($70+k) RC & GM May & Oct
Implement action items on Fundraising Activity Plan doc GM ; RC
Employ a Part-time sales executive GM; AA Each 1/4
Develop and send email letters and FB & Web site campaigns for remaining months of the year
GM May
Grant Application For transmission Cost funding support GM March
Reach budgeted income within expense parameters GM Ongoing/ DEC
Increase number of active givers from our donor database GM Ongoing
YEAR 2 (2019) – Measurable Outcomes Actioned by By When
Employ Full time sales person GM Nov
Sponsorship Outside broadcasts Commence GM;PM;RC May
YEAR 3 (2020) – Measurable Outcomes Actioned by By When
Maximise outcomes and results from Fundraising / Community liaison Co-ordinator
GM; CLC Ongoing
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
Ongoing Annual Measurable Outcomes Actioned by By When
Ongoing improvements and marketing of web site (Store, donation form, SEO)
GM; AA Ongoing
Develop ‘new name’ strategy to increase donor base by 150 names each year
GM; F/CLC Ongoing
Conduct and train staff to conduct a Sponsorship Sales Event RC; GM Ongoing
Conduct and train staff to conduct On-air Appeals RC; GM; PD; F/CLC
Ongoing
Continue to develop and deliver frequent direct mail and newsletters GM; F/CLC Ongoing
Develop and improve relationship and giving levels with sponsors and major donors
GM; F/CLC Ongoing
Increase qualified contacts on donor database by 100 each year using on-air tactics, community activities, and all other mechanisms.
GM; F/CLC Ongoing
Reach budgeted income within expense parameters GM Ongoing
Increase number of active givers from our donor database GM; F/CLC Ongoing
KEY RESULT AREA 3PROFILEProfile development covers all marketing, public relations activities, development of brand elements and all promotional activities on-air and off-air. Liaison with all of the communities with which we partner and impact, including strategic partners, promotional partners and sponsorship partners, our members, supporters, church partners, charity and welfare organisations and volunteers.
Goals1. Develop an ever increasing number of supporters of the station, including listeners, sponsors,
donors, pledge partners, church partners and general partners.
2. Develop and grow positive and healthy profile of the station with the above groups of people.
3. Develop and grow our market place presence in the Greater Darwin area.
4. Develop and maintain website in keeping with current trends and available technology.
StrategiesTo achieve these goals we will:
P1 Gain increased profile through other media
P2 Have significant presence at relevant events/festivals
Implement a marketing strategy for our website to increase traffic
P3 Identify and implement cross-promotion opportunities with businesses and
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community groups outside of the Christian community
Measuring our Success – Profile
YEAR 1 (2018) Measurable Outcomes Actioned by By When
Implement action items on Marketing Plan doc GM; Sales Feb-Ongoing
Implement action items on Fundraising Activity Plan doc GM; RC Feb Ongoing
Identify willing dealership & purchase company vehicle (contra) GM May
Visit as many local churches and community organisations as possible to talk about mission gain partners, conduct BBQ at church after service etc.
Board; GM; AA Ongoing
Develop local pastors 1 minute spots GM May-ongoing
Continue active membership of the Darwin Christian Ministers Association and the Palmerston Christian Ministers association
GM Ongoing
Develop Formalised Church Partner department to increase church station co-operation and support
GM; AA Ongoing
Develop and distribute newsletters GM July
YEAR 2 (2019) Measurable Outcomes Actioned by By When
Purchase OB System GM
YEAR 3 (2020) Measurable Outcomes Actioned by By When
Maximise outcomes and results from Fundraising / Community liaison Co-ordinator
Podcasting content
Ongoing Annual Measurable Outcomes Actioned by By When
Increase official Church Partner numbers by ?? GM; AA; F/CLC
Continue to look for Simulcast opportunities GM
Pursue opportunities to promote the station on other media platforms, including bus back/sides, television, cinema and billboards, newspapers and magazines FB.
GM; AA;CLC; SE
Maintain market place presence through community involvement (festivals, sponsorship OB’s etc)
GM; AA;CLC;SE
Visit as many local churches as possible to talk about mission gain partners, conduct BBQ at church after service etc.
GM; CLC;AA;SE
Be true to the terms of our licence and serve our community of interest GM
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Remain within expense parameters GM; AA
KEY RESULT AREA 4CONTENTContent covers all on-air elements including music, news & current affairs, announcers, local and syndicated programs, sponsorship scheduling, imaging, community service announcements and all other production requirements.
Goals1. Plan, develop and deliver target focused content (on and off air) that will increase listenership,
partnerships, profile, income and help us achieve the stations vision and mission
2. Comply with all regulatory authorities and legal requirements
StrategiesTo achieve these goals we will:
P1 Deliver a blend of appealing and relevant music, programs and segments for the target audience to achieve vision and mission.
Cultivate our existing talent, and recruit and develop new talent (staff & volunteers) to ensure we are live to air 12 hours a weekday, 6 hours a day on the weekend.
Produce a breakfast and drive show that is interactive and entertaining, fun to listen to, and strikes a balance between entertainment and information.
P2 Deliver programming elements that foster “community relationship”, and encourage listeners to contribute, to tell their story, discuss issues, and to ask questions.
Develop and deliver more distinctly local content, including compelling lifestyle features from a local perspective, and music from local Christian artists and performers.
P3 Develop and deliver content that reflects the diversity of our potential audience, including for other cultures, youth and young adults, and the older generation (without alienating our core target).
Continually gather information from listeners, and future listeners, that helps us to determine, and be responsive to, their concerns, interests and tastes.
Measuring our Success – Content
YEAR 1 (2018) Measurable Outcomes Actioned by By When
Employ consistent appropriate PD/ B’fast show host (? with volunteer co-host)
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Increase listener interaction: phone, email, Facebook & SMS in all major day-parts (7am-6pm)
GM; AA; PD Ongoing
Select, recruit & train several new volunteer announcers GM; DOC Ongoing
Deliver 15 hours of live to air highly interactive content (B’fast shows) GM; PD Feb
Add greater variety and type of God-spots, relationship building, social justice spots and short interviews
GM Ongoing
Refine music selection process by the Programming Committee, with continued consultation with the Board, assessed every 12 months
Board; GM Ongoing
YEAR 2 (2019) Measurable Outcomes Actioned by By When
Deliver 10 additional hours of live to air highly interactive content (Drive show)
GM; PD July
Deliver 4 Hours Live OB Content ( Sponsors and Supporters) GM; PD May
YEAR 3 (2020) Measurable Outcomes Actioned by By When
Employ Full Time PD/Announcer Board; GM; June
Ongoing Annual Measurable Outcomes Actioned by By When
Monitor/aircheck prime shifts – make enhancements GM; RC; PD
Select, recruit & train several new volunteer announcers GM; PD
Continue to provide personality and interactivity into our key 12 hours of daily programming
GM; PD
Ensure all content remains highly relevant: that it engages, challenges and equips listeners, in doing so achieve our vision
Board; GM
Further develop additional on-air and or website promotional giveaways so as to increase listenership
GM; AA; SD; CLC
Develop shorter Gospel type spots with key presenters we have agreement with from within the community
GM; PD; F/CLC
Make relevant adjustments to content as result OMT & annual McNair surveys
GM; PD; Board
Unearth and support local Christian artists GM; PD; F/CLC
Development of industry contacts and relationships GM; PD
Stay within expense parameters GM
KEY RESULT AREA 5TECHNICALTechnical covers all technical on-air and off-air requirements. This includes such areas as transmitter, transmitter site, studios, IT infrastructure, telephone, website and other communications systems.
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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022
Goals1. Provide and maintain in a timely manner the needed infrastructure to provide quality
broadcasts for our community of interest.
StrategiesTo achieve these goals we will:
P1 Consult with industry experts to enhance ongoing transmission issues.
Ensure our broadcasting capabilities are such that we’re consistently able to eliminate all black spots within the allocated broadcast area.
P2 Design and purchaser construct/update a customised OB trailer.
Implement maintenance procedures and schedules for equipment, facilities and software to be updated, backed up or replaced so as to ensure we deliver the highest quality broadcast service at all times.
Refurbish current studios to ensure reliability and redundancy.
P3 Continue development of premises to accommodate future growth.
Replace all analogue equipment, from studio to antenna system, with digital equipment. Includes full digital fit out of all broadcast and production studios.
Measuring our Success – Technical
YEAR 1 (2018) – Measurable Outcomes Actioned by By When
Purchase New broadcast desk for on air Studio GM Feb
Backup generator for Studio to cyclone proof the broadcast capacity GM; PD Dec
Develop equipment service, replacement & backup schedule GM May
YEAR 2 (2019) – Measurable Outcomes Actioned by By When
Purchase compact user friendly OB Unit RC; GM; PD May
Procure Upgraded Play out system (AUDIO VAULT) GM July-Aug
Training Volunteer Announcers and Technical Assistants RC; DOC; GM; TD
Development of Broadcast Chain – Operating Manual TD & RA Oct
YEAR 3 (2020) – Measurable Outcomes Actioned by By When
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Consider the replace all analogue equipment, from studio to antenna system, with digital equipment. Includes full digital fit out of all broadcast and production studios. 1 new Desk for disabled studio build
TD; PD; GM; Board
Transmitter hut refit GM; TD; Board
4 X UPS, (3 for studio & 1 for transmitter ) or other redundancy system Board; GM; TD
4 New Computers (Streaming , Logger, GM, Programming) GM; TD
Ongoing Annual Measurable Outcomes Actioned by By When
Install and maintain software programs where needed TD; AA
Stay within expense parameters GM
Equipment replacement program TD; GM
All purchases Remain within budgeted spends GM
Research new developments to ensure that we remain current and competitive
PD; TD; GM Board
Maintain Current software to ensure our competitive position. TD; GM; PD
DOCUMENT KEY
Notation Description
AA Administration Assistant
AMCOS Australasian Mechanical Copyright Owners Society
APRA Australian Performing Rights Association
BOARD Management Board of Darwin Christian Broadcasters Association Incorporated
CBAA Community Broadcaster Association of Australia
CBF Community Broadcasting Foundation
CLC Community Liaison Coordinator
CMAA Christian Media & Arts Australia
DOC DOC Media STR
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FB Facebook
F/CLC Fundraising / Community Liaison Coordinator
GM General Manager
JOSH Joshua
MATT Matthew
OB Outside Broadcast
PD Production Director
RA Rowshni Ahmed
RC Remarkable Communication
SD Sales Director
SE Sales Executive
TD Technical Director
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