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Darwin Christian Broadcasters Association Inc. STRATEGIC PLAN 2018 – 2022 OUR VISION Every home in Greater Darwin hearing the life changing message of Jesus Christ OUR MISSION Providing pathways for our community to move closer to Jesus Christ, experiencing Real Life OUR VALUES 1. Accountability Working to clear mutually accepted responsibilities. Accepting appropriate rewards and consequences. 2. Teamwork We are team players that operate to a single set of goals; we each accept our individual responsibilities and work together to improve the success of our company and the interests of our clients, partners and listeners. 3. Commitment SOLD-OUT for Jesus, we all put our whole mind, heart and strength into all we do. 4. Courage We move forward to achieve our vision and mission despite the obstacles and mountains before us, knowing that our power and ability comes from Christ. 5. Innovation We strive to develop new ideas and continuously improve the way we do business. We out-do ourselves each day. We loathe the Status Quo STRATEGIC PLAN 1

Transcript of darwins97seven.com€¦  · Web view4.30am Daily Bible Reading 6.00am Heart and Soul 7.00am...

Page 1: darwins97seven.com€¦  · Web view4.30am Daily Bible Reading 6.00am Heart and Soul 7.00am Christianity Works 7.40am Word For Today 9.00am Crossways Church Service 12.00md Voice

Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

OUR VISION

Every home in Greater Darwin hearing the life changing message of Jesus Christ

OUR MISSION

Providing pathways for our community to move closer to Jesus Christ, experiencing Real Life

OUR VALUES

1. Accountability

Working to clear mutually accepted responsibilities. Accepting appropriate rewards and consequences.

2. Teamwork

We are team players that operate to a single set of goals; we each accept our individual responsibilities and work together to improve the success of our company and the interests of our clients, partners and listeners.

3. Commitment

SOLD-OUT for Jesus, we all put our whole mind, heart and strength into all we do.

4. Courage

We move forward to achieve our vision and mission despite the obstacles and mountains before us, knowing that our power and ability comes from Christ.

5. Innovation

We strive to develop new ideas and continuously improve the way we do business. We out-do ourselves each day. We loathe the Status Quo

6. Dedication

Our earnest commitment to providing the highest quality of service for our clients, partners and listeners. We strive for total satisfaction by always putting them first and understanding what they want and delivering it flawlessly. It’s not about us, it’s all about them.

7. Integrity

We do what we say we will. We show respect for our clients and partners by being open, truthful and honest in all of our business dealings. Behaving ethically, safely, honestly and lawfully.

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

8. Passion

We are a people of prayer, faithfully devoted to being led by Christ. He is our passion and the source of our purpose. We will continually seek to follow (be filled by) Him and demonstrate His character in all we do.

9. Partnership

We mobilise our supporters and partner with others to promote and demonstrate benefits behind our cause in tangible ways to make a real difference in the community we serve.

10. Unity

We must work cohesively with all our colleagues within our organisation and with customers and partners building strong relationships based on tolerance, understanding and mutual co-operation.

KEY SCRIPTURE VERSES THAT HELP DESCRIBE OUR CULTURE

What are we trying to achieve?o Philippians 2:15-16. Go out into the world uncorrupted, a breath of fresh air in this

squalid and polluted society. Provide people with a glimpse of good living and of the living God. Carry the light-giving Message into the night…

What we should live for?o Matt 28:18-20. Jesus said… “Go out and train everyone you meet, far and near, in

this way of life, marking them by baptism in the threefold name of the father, Son, and Holy Spirit. Then instruct them in the practice of all I have commanded you”.

How should we live?o Matt 22:37-39 Jesus said, “Love the Lord your God with all your passion and prayer

and intelligence. This is the most important, the first on any list. But there is a second to set alongside it; Love others as well as you love yourself”.

o Philippians 4:8 …I'd say you'll do best by filling your minds and meditating on things true, noble, reputable, authentic, compelling, gracious-the best, not the worst; the beautiful, not the ugly; things to praise, not things to curse.

o Josh 1:9 …Be strong and courageous. Do not be terrified; do not be discouraged, for the Lord your God will be with you every step you take.

o 1 Corinthians 15:58 …stand your ground. And don't hold back. Throw yourselves into the work of the Master, confident that nothing you do for him is a waste of time or effort.

o Hebrews 10:35; 36; 39 Keep on being brave! It will bring you great rewards. Learn to be patient, so you will please God and be given what he has promised. We are

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not like those people who turn back and get destroyed. We will keep on having faith until we are saved.

What our focus should be?o Matthew 9:13. Jesus said… “I'm here to invite outsiders, not fuss over insiders."

THE PICTURE OF THE FUTURE

To be the safe station of choice for families in the Greater Darwin area

One of Australia’s most progressive and exciting Christian-based media organisations

Positively building healthy relationships and transforming the community that we serve

We see a station that positively influences our culture with Christian values

We see a station with an appropriate credible facility to service its needs

We see a station that is live-to-air a minimum of 12 hours a weekday and six hours a day on the weekend

We see a station that is always building our relationship with our listeners through their regular on air and web based interactions and contributions

We see the station’s website becoming a central point of reference that the community would turn to

We see a station that has significant profile within the community

We see a station that partners with other key Christian organisations with dynamic programs and events that move people closer to Jesus

We see the station supporting the local Church in achieving its mission

We see a station with engaging programmes that encourages all people to listen and ultimately want to know more about Jesus

We see a station that heavily supports Christian Music

We see a station that is sustainable in the long term

We see a station with a mailing list of 400 active donors, that grows by 50 per year

We see a station with a listener support base that can generate $100,000 per year through two annual appeals

We see a station that generates $500,000 pa in sponsorship

We see a station that takes advantage of developing technology STR

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

We see a station that is committed to excellence in all areas of its operations

STATION STRATEGY

We exist primarily to serve the community encouraging all to build loving relationships and ultimately experience Christian hope. Our priority is to see lives changed.

We will target 25-44 year olds with natural spill offs both ends.

We are primarily music based (60%), announcers/3rd party contributions (25%) News, information, sponsorship (15%).

Our music is a 50/50 mix of mainstream and Christian.

We will feature shorter lifestyle, social justice and Gospel spots that help and encourage listeners towards our vision/mission.

We will regularly feature talk programs that are at times of a teaching, magazine, talkback, teaching or worship nature.

Everything we say and do should be part of our aim of building relationships with our listeners, supporters, sponsors and God.

We are a team of people who aspire to reflect the station’s ‘core values’.

We are an apolitical station.

STATION SOUND

Primary positioner is ‘Good Friends, Great Music & a message of Hope’.

Secondary positioner ‘The TOP END’s Family Friendly Positive Alternative’.

Listeners will experience… music, friendship, hope, safety and care.

We will build our relationships with listeners through relevant information, genuine connection, light entertainment, a challenge, encouraging and equipping content.

The ‘talk’ is a combination of bite-size drip-fed short and longer teaching programs that will sound like a few friends talking about life issues around the coffee table at cafe. Other programs will be more direct and forthright.

We will involve our listeners on air as often as possible while remaining within the programming format and content mix.

All programming elements, both music and talk should ultimately help us achieve our vision.

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

P4 MARKETING (PEOPLE, PRODUCT, POSITION, PROMOTION)

People Target: The broader target is 25-44 year olds, with a core target of 30-39 year olds with a 55% skew towards female listeners. We should never try to attract/focus/target too much more than a generation. Naturally, in targeting 25-44 year olds, we will also spill off picking up listeners who are younger or older than the target group. Our typical listener is a 35 year old female.

Product: Delivery of lifestyle and social information in a practical Real Life way that reflects Biblical teaching and ethics ultimately leading people to Jesus Christ.

Position: We should be ‘live to air’ as much as possible with continual listener interaction via special programs and promotions. We should be their ‘trusted friend’ offering Real Life and Hope. We will be fun and entertaining, topical and informative, whilst challenging our listeners to consider why they believe and live life as they do, all the while offering an alternative, but never be in your face, and should always be real. The presenter’s role is not that of preacher, challenge, but do not threaten the listener.

Promotion: We have several avenues by which we can promote ourselves. Our main means is via continual cross-promotion of all programs and features on the station. This is then reflected on our web site. The use of direct mail, email, newsletters Facebook is critical. Car stickers are an essential means of promotion. We plan increased market place promotional activity, event co-sponsorship, partnership with like-minded ministries and events. We should also gain exposure on other media (TV, taxi tops/bus backs, web banners and DarwinLife mag, flyers etc).

TYPICAL LISTENER PROFILE

Personal information - who are they? Kim is 35 years old and has lived in Darwin for the last five years Married with 2 children (1 in primary school; 1 just entering high school) Husband Tony is 40

Social Status – where do they fit in? Kim works 30 hours a week (as an administrator in the family small business) Tony works full time (as small business owner) to provide enough income for family

and future

Family background – where do they come from? Both Kim and Tony are both from down south (SA & VIC)

Education – what do they know? Kim completed High School Tony left school early (year 11) to take up an apprenticeship to gain a trade

Interests - what do they enjoy doing? Kim is very family focused and has close relationship with her immediate family.

Most of her social activity is centred on family, school and church activities, but she also has a significant circle of non-Christian friends through her husband and her children. She loves to give as giving is her love language. Hence she loves

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

shopping, parties or group gatherings. She is very sociable with planned activities for herself and family most days (after school & weekends)

Tony is at times begrudgingly dragged into these activities and also has industry friendships he enjoys

Tony enjoys the water and the outdoors in General (boating, fishing, sports and camping)

Religious background - what is spiritually ‘normal’ to them? Kim is a committed Christian, and is doing her best to encourage her family in the

faith Kim is from a Pentecostal back ground While she attends church regularly, her husband Tony is not a believer and only

attends a handful of times a year and her children, particularly the eldest, is finding it boring

Husband and kids would prefer to play or attend sport instead of church

What do they expect from our radio station? Needs: Needs meaningful relationships, hope, safety, assurance, clean

entertainment and security

Wants: Wants lasting and deepening relationships; increased financial security; to be accepted in general. Wants to be entertained and informed; release from social and family pressure (to provide for family & succeed in worlds view). At times just wants to escape from world’s pressures

Fears: Fears rejection and lack of relationship. Fears for the future of her children. Global unrest. Unemployment. Increased corruption. Health issues. Unacceptance

CONTENT CRITERIA

Must support our vision and mission.

Program’s message must not be inconsistent with Christian teaching.

Must be generic enough to be appreciated by majority of target audiences & fit target audience’s appeal.

Must not be condescending toward any particular Christian denomination.

Programs must be culturally, politically and religiously sensitive whilst maintaining agreed Christian values.

Audience must not feel pressured ‘to convert’, but rather, they should sense our concern and desire for them to experience the best in life from us their ‘trusted friends’ (at the radio station).

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

MUSIC CRITERIA

That it be of appeal to the majority of target audience demographics and profile.

Lyrics are positive/supportive and aren’t against our Biblically based values/principles.

Video clip isn’t suggestive/smutty/graphic and isn’t against our Biblically based values/principles.

Social stance/position of artist/band isn’t against our Biblically based values/principles.

PARTNERSHIP CRITERIA

Partnership should support our vision and help us achieve our mission. This can be done by being a strategic, promotional, programming, sponsorship partner or a financial member.

Our goodwill and reputation should not be brought into question through any partnership.

If Christian partners, they should be considered to be ‘Christian’ by the wider Christian community.

PROGRAM FEATURES & WEEKLY PROGRAM GUIDE

STRATEGIC OBJECTIVES

1. Corporate: To be recognised as a Christian- based media organisation. We will reflect sound

 DAY TIME  HOST SHOW NAME

MON 7am-10am Luke & SusieBreakfast with Luke & Susie

TUES  7am-10am Luke & SusieBreakfast with Luke & Susie

6pm-9pm Spud Murphy Spud's On Air, Praise & Worship at 8pm

WED 7am-10am Luke & Susie Breakfast with Luke & Susie

  4pm-6pm Phil Galvin Phil’s Drive Time

6pm-7pm Kim Koole Koole Country

THURS 7am-10am Luke & Susie Breakfast with Luke & Susie

 FRI 7am-10am Luke & Susie Breakfast with Luke & Susie

8pm-9pm Hank David Aussie Grown a + The Nation

  Saturday

Time Program

4.30am Daily Bible Reading

6.55am Word for Today

7.00pm Hot 25

11.30pm Daily Bible Reading

11.45pm Word for Today

   

  Sunday

   

4.30am Daily Bible Reading

6.00am Heart and Soul

7.00am Christianity Works

7.40am Word For Today

9.00am Crossways Church Service

12.00md Voice for Values

12.30pm Focus on the Family – Aus Weekly

6.00pm Face to Face

6.30pm Open House

10.30pm Let My People Think

11.45pm Word for Today

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LIVE SHOWS

ON AIR GUIDE

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

practice in financial management and accountability, business development, management systems and procedures, leadership and governance. Maintain adequate levels of staff to achieve vision/mission and financial viability. To be considered an exciting organisation to work in by staff, volunteers and others.

2. Income: Develop and execute plans to generate the needed income for healthy growth and development each year (sponsorship, grants, membership and donations). Reach budgeted income within expense parameters.

3. Profile: We will engage, challenge and equip Christians and those seeking hope, life and meaning. The station will be a positive force and influencer in the community and will be heard on a weekly basis by more than 25% of people (15+) in our broadcast footprint. We will be recognised as the best local media organisation through which our community partners communicate.

4. Content: Plan, develop and deliver a positive alternative of real, relevant and compelling content that builds genuine relationships. This will be achieved through friendship evangelism (via music and lifestyle segments), forthright teaching and practical programs.

5. Technical: We will be a well-equipped, resourced and compliant Christian-based media organisation with adequate levels of redundancy.

KEY RESULT AREAS

In order to achieve these main strategic objectives listed above, we will focus on specific strategies within the following five Key Result Areas:

1. Corporate

2. Income

3. Profile

4. Content

5. Technical

KEY RESULT AREA 1CORPORATECorporate covers all accounting & finance, human resources (including staff selection, coaching, training, policies etc), offices & studio building, liaison with landlord, occupational health and safety, all insurances, licence (ACMA), liaison with industry groups and associations (CBAA, CMA, CBF, AMCOS, APRA etc).

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Goals

1. Be self-sustaining

2. Protect the licence to broadcast

3. Comply with all regulatory authorities and legal requirements

4. Provide suitable and safe premises for the operation

5. Train, coach, encourage and empower staff, contractors and volunteers to carry out operation

plans

6. Maintain good working relationships between all involved with station

StrategiesTo achieve these goals we will:

P1 Ensure adequate professionals are employed as staff, consultants, contractors and volunteers, ensuring all are strongly connected to the heart of the ministry

Always adopt a ‘best practice’ approach to every part of the operation

Ensure adequate facility and infrastructure is provided for and maintained

P2 Provide training, mentoring and professional development programmes

Ensure training policies, procedures and resources are implemented and maintained in accordance with industry developments. The quality of training delivery and partnership arrangements should continually improve

P3 Participate in relevant forums and establish collaborative partnerships to improve the awareness, value and delivery of training in the Christian community broadcasting sector

Within budgetary constraints and as part of this strategic plan, allow staff to run with ideas that fit, establishing the station as a place where creativity, initiative and excellence are encouraged and cultivated

Measuring our Success – Corporate

YEAR 1 (2018) – Measurable Outcomes Actioned by By When

Review, customise and implement company Policies & Procedures Manual along with Performance & Development Reviews for all staff and volunteers as required

GM; Board May

Conduct McNair Survey GM Feb

Employ Breakfast Announcer / Program Director GM Jan

YEAR 2 (2019) – Measurable Outcomes Actioned by By When

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Increase sales person to the equivalent of 1 full time (2x part-time) GM Nov

Employ Receptionist / Admin Person (part time role) GM June

Volunteer Drive Announcer(s) GM; PD June

Develop downstairs facility Board; GM Mar

YEAR 3 (2020) – Measurable Outcomes Actioned by By When

Employ Daytime Announcer/Promotion Co-ordinator (Part time role) GM; PD

Employ Fundraising Co-ordinator/Community liaison (Part time role) GM

Employ 1 additional sales person (? SM) GM

Ongoing Annual Measurable Outcomes Actioned by By When

GM Radio and Media training DOC; RC; GM

Strategic planning process education RC; GM

Announcer training DOC; PD

Sales process coaching RC; GM; SM

Develop Volunteer recruitment plan GM; AA/RC

Performance & Development Reviews Board; GM; PD;

KEY RESULT AREA 2INCOME Income generation covers all sponsorship cash, contra and barter card sales, ensuring growth of client base and service provided to increase income. Grant applications, ensuring growth and maintenance of donor base, maintain adequate membership, development and execution of capital and budget fundraising campaigns.

Goals1. Develop and execute plans to generate the needed income for healthy growth and

development each year (sponsorship, grants, membership and donations)

2. Reach budgeted income within expense parameters

StrategiesTo achieve these goals we will:

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

P1 We will develop and implement strategies to generate $500,000pa in sponsorship revenue, ensuring that operational expenses are met entirely through sponsorship sales.

We will increase the revenue from One for 1 Pledge Partners and one-time donations to $100,000pa.

P2 Conduct a minimum of 1 sponsorship sales events each year.

Conduct a minimum of 2 fundraising drives each year, including a EFYA in June, and a Partnership Drive in October/November.

Generate off-air sponsorship opportunities for businesses and organisations, including sponsorship of station vehicles (e.g. car, OB trailer, BBQ trailer), and sponsorship of outside broadcasts and other station events.

P3 Seek out grants and other funding opportunities to underwrite strategic development, community engagement, and training projects.

Implement a Wills & Bequests program.

Measuring our Success – Income

YEAR 1 (2018) – Measurable Outcomes Actioned by By When

Conduct and train staff to conduct a Sponsorship Sales event ($100+k)

RC & GM April & Aug

Conduct and train staff to conduct On-air Appeals ($70+k) RC & GM May & Oct

Implement action items on Fundraising Activity Plan doc GM ; RC

Employ a Part-time sales executive GM; AA Each 1/4

Develop and send email letters and FB & Web site campaigns for remaining months of the year

GM May

Grant Application For transmission Cost funding support GM March

Reach budgeted income within expense parameters GM Ongoing/ DEC

Increase number of active givers from our donor database GM Ongoing

YEAR 2 (2019) – Measurable Outcomes Actioned by By When

Employ Full time sales person GM Nov

Sponsorship Outside broadcasts Commence GM;PM;RC May

YEAR 3 (2020) – Measurable Outcomes Actioned by By When

Maximise outcomes and results from Fundraising / Community liaison Co-ordinator

GM; CLC Ongoing

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Ongoing Annual Measurable Outcomes Actioned by By When

Ongoing improvements and marketing of web site (Store, donation form, SEO)

GM; AA Ongoing

Develop ‘new name’ strategy to increase donor base by 150 names each year

GM; F/CLC Ongoing

Conduct and train staff to conduct a Sponsorship Sales Event RC; GM Ongoing

Conduct and train staff to conduct On-air Appeals RC; GM; PD; F/CLC

Ongoing

Continue to develop and deliver frequent direct mail and newsletters GM; F/CLC Ongoing

Develop and improve relationship and giving levels with sponsors and major donors

GM; F/CLC Ongoing

Increase qualified contacts on donor database by 100 each year using on-air tactics, community activities, and all other mechanisms.

GM; F/CLC Ongoing

Reach budgeted income within expense parameters GM Ongoing

Increase number of active givers from our donor database GM; F/CLC Ongoing

KEY RESULT AREA 3PROFILEProfile development covers all marketing, public relations activities, development of brand elements and all promotional activities on-air and off-air. Liaison with all of the communities with which we partner and impact, including strategic partners, promotional partners and sponsorship partners, our members, supporters, church partners, charity and welfare organisations and volunteers.

Goals1. Develop an ever increasing number of supporters of the station, including listeners, sponsors,

donors, pledge partners, church partners and general partners.

2. Develop and grow positive and healthy profile of the station with the above groups of people.

3. Develop and grow our market place presence in the Greater Darwin area.

4. Develop and maintain website in keeping with current trends and available technology.

StrategiesTo achieve these goals we will:

P1 Gain increased profile through other media

P2 Have significant presence at relevant events/festivals

Implement a marketing strategy for our website to increase traffic

P3 Identify and implement cross-promotion opportunities with businesses and

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

community groups outside of the Christian community

Measuring our Success – Profile

YEAR 1 (2018) Measurable Outcomes Actioned by By When

Implement action items on Marketing Plan doc GM; Sales Feb-Ongoing

Implement action items on Fundraising Activity Plan doc GM; RC Feb Ongoing

Identify willing dealership & purchase company vehicle (contra) GM May

Visit as many local churches and community organisations as possible to talk about mission gain partners, conduct BBQ at church after service etc.

Board; GM; AA Ongoing

Develop local pastors 1 minute spots GM May-ongoing

Continue active membership of the Darwin Christian Ministers Association and the Palmerston Christian Ministers association

GM Ongoing

Develop Formalised Church Partner department to increase church station co-operation and support

GM; AA Ongoing

Develop and distribute newsletters GM July

YEAR 2 (2019) Measurable Outcomes Actioned by By When

Purchase OB System GM

YEAR 3 (2020) Measurable Outcomes Actioned by By When

Maximise outcomes and results from Fundraising / Community liaison Co-ordinator

Podcasting content

Ongoing Annual Measurable Outcomes Actioned by By When

Increase official Church Partner numbers by ?? GM; AA; F/CLC

Continue to look for Simulcast opportunities GM

Pursue opportunities to promote the station on other media platforms, including bus back/sides, television, cinema and billboards, newspapers and magazines FB.

GM; AA;CLC; SE

Maintain market place presence through community involvement (festivals, sponsorship OB’s etc)

GM; AA;CLC;SE

Visit as many local churches as possible to talk about mission gain partners, conduct BBQ at church after service etc.

GM; CLC;AA;SE

Be true to the terms of our licence and serve our community of interest GM

Church Partners listed on website AA STR

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Remain within expense parameters GM; AA

KEY RESULT AREA 4CONTENTContent covers all on-air elements including music, news & current affairs, announcers, local and syndicated programs, sponsorship scheduling, imaging, community service announcements and all other production requirements.

Goals1. Plan, develop and deliver target focused content (on and off air) that will increase listenership,

partnerships, profile, income and help us achieve the stations vision and mission

2. Comply with all regulatory authorities and legal requirements

StrategiesTo achieve these goals we will:

P1 Deliver a blend of appealing and relevant music, programs and segments for the target audience to achieve vision and mission.

Cultivate our existing talent, and recruit and develop new talent (staff & volunteers) to ensure we are live to air 12 hours a weekday, 6 hours a day on the weekend.

Produce a breakfast and drive show that is interactive and entertaining, fun to listen to, and strikes a balance between entertainment and information.

P2 Deliver programming elements that foster “community relationship”, and encourage listeners to contribute, to tell their story, discuss issues, and to ask questions.

Develop and deliver more distinctly local content, including compelling lifestyle features from a local perspective, and music from local Christian artists and performers.

P3 Develop and deliver content that reflects the diversity of our potential audience, including for other cultures, youth and young adults, and the older generation (without alienating our core target).

Continually gather information from listeners, and future listeners, that helps us to determine, and be responsive to, their concerns, interests and tastes.

Measuring our Success – Content

YEAR 1 (2018) Measurable Outcomes Actioned by By When

Employ consistent appropriate PD/ B’fast show host (? with volunteer co-host)

GM Feb STR

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Increase listener interaction: phone, email, Facebook & SMS in all major day-parts (7am-6pm)

GM; AA; PD Ongoing

Select, recruit & train several new volunteer announcers GM; DOC Ongoing

Deliver 15 hours of live to air highly interactive content (B’fast shows) GM; PD Feb

Add greater variety and type of God-spots, relationship building, social justice spots and short interviews

GM Ongoing

Refine music selection process by the Programming Committee, with continued consultation with the Board, assessed every 12 months

Board; GM Ongoing

YEAR 2 (2019) Measurable Outcomes Actioned by By When

Deliver 10 additional hours of live to air highly interactive content (Drive show)

GM; PD July

Deliver 4 Hours Live OB Content ( Sponsors and Supporters) GM; PD May

YEAR 3 (2020) Measurable Outcomes Actioned by By When

Employ Full Time PD/Announcer Board; GM; June

Ongoing Annual Measurable Outcomes Actioned by By When

Monitor/aircheck prime shifts – make enhancements GM; RC; PD

Select, recruit & train several new volunteer announcers GM; PD

Continue to provide personality and interactivity into our key 12 hours of daily programming

GM; PD

Ensure all content remains highly relevant: that it engages, challenges and equips listeners, in doing so achieve our vision

Board; GM

Further develop additional on-air and or website promotional giveaways so as to increase listenership

GM; AA; SD; CLC

Develop shorter Gospel type spots with key presenters we have agreement with from within the community

GM; PD; F/CLC

Make relevant adjustments to content as result OMT & annual McNair surveys

GM; PD; Board

Unearth and support local Christian artists GM; PD; F/CLC

Development of industry contacts and relationships GM; PD

Stay within expense parameters GM

KEY RESULT AREA 5TECHNICALTechnical covers all technical on-air and off-air requirements. This includes such areas as transmitter, transmitter site, studios, IT infrastructure, telephone, website and other communications systems.

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Goals1. Provide and maintain in a timely manner the needed infrastructure to provide quality

broadcasts for our community of interest.

StrategiesTo achieve these goals we will:

P1 Consult with industry experts to enhance ongoing transmission issues.

Ensure our broadcasting capabilities are such that we’re consistently able to eliminate all black spots within the allocated broadcast area.

P2 Design and purchaser construct/update a customised OB trailer.

Implement maintenance procedures and schedules for equipment, facilities and software to be updated, backed up or replaced so as to ensure we deliver the highest quality broadcast service at all times.

Refurbish current studios to ensure reliability and redundancy.

P3 Continue development of premises to accommodate future growth.

Replace all analogue equipment, from studio to antenna system, with digital equipment. Includes full digital fit out of all broadcast and production studios.

Measuring our Success – Technical

YEAR 1 (2018) – Measurable Outcomes Actioned by By When

Purchase New broadcast desk for on air Studio GM Feb

Backup generator for Studio to cyclone proof the broadcast capacity GM; PD Dec

Develop equipment service, replacement & backup schedule GM May

YEAR 2 (2019) – Measurable Outcomes Actioned by By When

Purchase compact user friendly OB Unit RC; GM; PD May

Procure Upgraded Play out system (AUDIO VAULT) GM July-Aug

Training Volunteer Announcers and Technical Assistants RC; DOC; GM; TD

Development of Broadcast Chain – Operating Manual TD & RA Oct

YEAR 3 (2020) – Measurable Outcomes Actioned by By When

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

Consider the replace all analogue equipment, from studio to antenna system, with digital equipment. Includes full digital fit out of all broadcast and production studios. 1 new Desk for disabled studio build

TD; PD; GM; Board

Transmitter hut refit GM; TD; Board

4 X UPS, (3 for studio & 1 for transmitter ) or other redundancy system Board; GM; TD

4 New Computers (Streaming , Logger, GM, Programming) GM; TD

Ongoing Annual Measurable Outcomes Actioned by By When

Install and maintain software programs where needed TD; AA

Stay within expense parameters GM

Equipment replacement program TD; GM

All purchases Remain within budgeted spends GM

Research new developments to ensure that we remain current and competitive

PD; TD; GM Board

Maintain Current software to ensure our competitive position. TD; GM; PD

DOCUMENT KEY

Notation Description

AA Administration Assistant

AMCOS Australasian Mechanical Copyright Owners Society

APRA Australian Performing Rights Association

BOARD Management Board of Darwin Christian Broadcasters Association Incorporated

CBAA Community Broadcaster Association of Australia

CBF Community Broadcasting Foundation

CLC Community Liaison Coordinator

CMAA Christian Media & Arts Australia

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Darwin Christian Broadcasters Association Inc.STRATEGIC PLAN 2018 – 2022

FB Facebook

F/CLC Fundraising / Community Liaison Coordinator

GM General Manager

JOSH Joshua

MATT Matthew

OB Outside Broadcast

PD Production Director

RA Rowshni Ahmed

RC Remarkable Communication

SD Sales Director

SE Sales Executive

TD Technical Director

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