Web Usability1. Goal : Your average user can use it without frustration. Usability guidelines: ...
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Transcript of Web Usability1. Goal : Your average user can use it without frustration. Usability guidelines: ...
Web Usability 1
Web Usability
Goal : Your average user can use it without frustration.
Usability guidelines:
Don’t make users think.
Avoid obscure messages.
Web Usability
Web Usability 2
We don’t read pages, we scan them
We are usually in a hurry.
We know we don’t need to read everything.
We are good at it.
Web Usability 3
Web Usability 4
Web Usability 5
Brochure / Billboard
Convey message quickly.
Create visual hierarchy on each page. Font sizes Group related things Nested blocks
Take advantage of conventions.
Minimize noise.
Web Usability 6
What we see on a page depends on what we have in mind
We tend to focus on words/phrases that seem to match
Task on hand.
Current / Ongoing personal Interests.
Trigger words that are hardwired into our nervous systems like Free Sale Se Our own name.
Web Usability 7
Web Usability 8
Homepage
Different from all other pages.
It communicates the site’s value and purpose.
Shows all major options available on the site.
Enable access to home page from any other page.
Web Usability 9
Navigation
We don’t make optimal choices, we satisfice.
Back button is the most used feature.
Navigation links: Primary, Secondary, Tertiary..
Page names are like street signs of the web.
Bread crumbs.
You are here: Home > Gallery > Art > Photography > Nature
Web Usability 10
Usability Testing
Iterative design approach.
Create prototypes.
Wireframes.
Study: 30% more task completions on sites redesigned following usability rules.
Web Usability 11
Conclusion
No single way to design, but follow the rules.
Watch for the trend, don’t copy.
Your competition is just one click away, don’t frustrate your users.
Web Usability 12
Reference / Further reading
Don’t make me think – Steve Krug.
http://usability.gov/guidelines/index.html (research based guidelines)
http://www.useit.com (Jakob Nielsen)
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Web Usability 14