Web-to-Print, dynamic publishing and advanced …Web-to-Print, dynamic publishing and advanced cross...
Transcript of Web-to-Print, dynamic publishing and advanced …Web-to-Print, dynamic publishing and advanced cross...
Web-to-Print, dynamic publishing and advanced cross media solutions.
Online Print SolutionseCommerce, Cross Media and Dynamic Publishing
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Highlights
• SingleintegratedplatformcoveringWeb-to-Printstorefronts,jobsubmission,variabledataandcrossmediamarketing
• Supportforthemanagementofco-marketingdollarsandspendinglimits
• IntegrationtocustomerERPorCRMapplicationssuchasSAP®,Ariba®,Salesforce®,PeopleSoft®andOracle®Financials
• IntegrationtoEFIMISsolutions
• Unlimitedbrandedstorefronts,PURLsandemails
• Corporateidentityandbrandingisprotectedbyconsistentuseoflogos,typefacesandpredetermineddesignlayouts
• Automatedestimatesreduceyouroperatingcostsbyavoidingredundanciesandnon-contractpurchases
• Throughthird-partypartners,EFIOPSprovidesliveCASScertificationandpresort
• OnlinepaymentsthroughPayPal,CybersourceandAuthorize.net,forexample,eliminatethehassleofinvoicingandtrackingpayments
The profit is in the detailsEFI™OnlinePrintSolutionsisacustomisableplatformwithafullrangeofsolutionsfromcorporatestorefronts,retailsitesandonlinedesignthroughtovariabledataprintingandadvancedmultitouchcrossmediacampaigns.
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“ The EFI OPS platform has contributed significantly to the rapid growth DataPrint Initiatives has experienced over the last four years. It gives us the tools to compete for and win a major national account where technology is increasingly a key component.”DAnFOSTER,CEO,DATAPRInTInITIATIvES
Our solutions:OPS OrderDeskWeb-To-Print
Acentralonlineorderingfacilityforfulfilment,andon-demandandtemplateitemssuchasforms,salescollateralorstationery.
OPS NexJobJob Submission and Pricing Calculator
ConvertsvirtuallyanyfiletypeintoaPDFontheserverandpresentsittotheuserforvisualapprovalwithjobpricingbasedonfinishingoptions.
OPS PitStopFile Preflighting
Preflightstheincomingfileformissingfonts,lowresolutionimageryandmore.
OPS GroupCanvasDynamic Design
Adynamiccollaborativepublishingplatformwithpowerfulgraphicdesignfeaturesidealforcorporate,marketingandretailprintenvironments.
OPS LiveSessionReal-Time Collaboration
Advancedcollaborationcapabilitiesallowmultipleusersinremotelocationstodesignartworktogetherinareal-timevirtualteamenvironment.
OPS VWebCross Media Marketing
Enablesuserstocreatepowerfulmarketingcampaignscombiningvariabledatawiththeprecisionofwebandemailcommunication.
OPS SmartCampaignsAdvanced Drip Marketing
Enablesthedeploymentofadvancedmulti-touch,multilayeredcampaignsincludingdripmarketing.
OPS VisualTargetImage Personalisation
Addimagepersonalisationtoyourclients’onlineandofflinecampaignswithunlimitedimagesets.
OPS VPrintVariable Data Print Marketing
Allowsenduserstocreatevariabledatamarketingcampaignsforcirculation..
CROSSMEDIAMARkeTIng
WEb-TO-PRInTSToReFRonTS
DynAMICPublIShIng
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OPSOrderDeskAtthecoreoftheEFIOnlinePrintSolutionsplatformisOPSOrderDesk,thecentralonlineorderingfacilityforfulfilmentofon-demandprinting.OPSOrderDeskisaweb-based,Web-to-Print(W2P)solutionthatenablesbuyerstoselectitemstheywishtopurchasefromapredefinedlist,viewpricing,determinethequantityandspecificationsandpaywithacreditcard.
OPSOrderDeskgoesbeyondjustbeinganeasytousewebstorefrontforWeb-to-Printbecauseitcan:
• Offeraccuratestocklevelsforstaticitemswhichcaneasilybemanagedbytheuserandsupplier
• Providemultilevelorderapprovalframework
• becustomisedandbrandedforeachindividualclient
• Deliverafullycustomisablereportingengine.ReportscanbescheduledtorunandmadeavailabletotheenduserclientsaseitherMSWord,MSExcel,PDForHTML
OPSnexJob(optional)OPSOrderDeskismadeevenmorerobustwiththeadditionofOPSnexJob,ajobsubmissionandquotingtool.Fornon-templateditemsenduserscansubmitartworkinvirtuallyanyfileformatandnexJobconvertsthedocumentintoaPDFandpresentsthatPDFtotheuserforavisualapproval.
OPSnexJobalsoprovidesacomprehensivequotingfunction.Userscaneitherinstantlygenerateaquote,orforitemsthatneedtobeestimatedofflineuserscanrequestaquote.Thiswillthennotifytheprinteroftherequestwheretheycaninputthepricing,turnaroundtime,etc.OncedoneOPSnexJobwillautomaticallyemailtheuseraformalquoteaseitheraWordorPDFdocumentalongwithalinktoacceptorrejectthequote.
OPSPitStop(optional)OPSPitStop(optionalwithpurchaseofOPSnexJob),preflightstheincomingfiles.
Web-to-Print
users can edit and proof items from a product catalogue.
users can submit native files and have them returned as a PDF.
The oPS imposition engine allows files to be automatically laid-up for gang runs.
Advanced reporting for both the client and the printer.
Powerful approval structures.
oPSoRDeRDeSk
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OPSGroupCanvasOPSGroupCanvasisadynamiccollaborativepublishingplatformthatprovidestheflexiblecapabilitiescustomersneedtoproduceanytypeofvariabledocument.
Dependinguponthetemplaterules,usersareempoweredtoedittext(font,colour,size,etc.),images(crop,resize,applyeffects)orpagelayoutsdirectlyonthepageusingtheEFIOPSdesigninterface.Ifgiventheneededpermissions,userscanalsodrawtextorimageboxes.
OPSGroupCanvasalsohasadvancedfeaturesformulti-pagedocumentssuchasbrochuresandnewsletterswithsupportforflowingtextbetweenpages(pagination).ThroughthePageManagersectionuserscanrearrangethepageorderandaddanddeletepages.
OPSLiveSessionTheOPSLiveSessionmoduleenablesadvancedcollaborationcapabilitiesallowingmultipleusersinremotelocationstodesignartworktogetherinareal-timevirtualteamenvironment.Onceaninviteduserjoinsadesignsession,allparticipantsviewthesamescreenandcanallmakedesignchangestoeitheraprintedpieceoranHTMLpage.
Dynamic publishing
With built-in Instant Messaging and VoIP conference calls, it has never been easier for groups to successfully collaborate.
All areas of a template can be locked down or opened up to customisation depending upon template rules.
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Cross media marketingOPSvPrintOPSvPrintprovidestheuserswithapowerfulvariabledataprint(vDP)enginefordeliveringpersonalisedcommunications.Theworkflowbeginswiththeuserselectinganartworktemplate,specifyingtheareasthatarevariable,andeitheruploadingtheirdatafileorselectingapreviouslist.Alternatively,throughseamlessintegrationwithdatavendorssuchasAccuData,theusercanpurchasealistonlineandapplythatdata.
ThroughtheEFIOnlinePrintSolutionsrulesengine,userscanspecifyadvanceddatarulesthatcontrolthemessagingeachrecipientreceives.
FilescanbeoutputintoarangeofformatsincludingoptimisedPDFandindustrystandardPPML.
optimised for mail
Toensureanoptimalworkflowforboththeenduserandtheprinter,throughintegrationwithmailsoftwarevendorssuchasSatoriSoftware,EFIOPScanperformaliveCASScertificationonthedataendusersapplyandcanevenpresorttheoutputformaximumpostaldiscounts.
OPSvWebOPSvWebisacrossmediasolutionthatenablesuserstocombinethereachofvariabledataprinting(vDP)withtheprecisionofwebandemailcommunicationtocreatepowerfulmarketingcampaigns.AmongthemarketingactivitiesthatOPSvWebenablesarecampaignsutilizingvariabledataprint,personalisedURLs(orPURLS)andtargetedemails.
TheOPSvWebworkflowbeginswiththeuserselectingaprintorwebartworktemplate(orcreatingonefromscratchusingOPSGroupCanvas).Afterspecifyingtheareasthatarevariable,theuseruploadsthedatafile.OPSvWebthenmapsthefieldsontheartworktothefieldsinthefile.ThroughtheOPSvWebrulesengine,differentimagesortextcanbeinsertedautomatically,dependinguponspecifiedcriteriasuchasgender,locationorpurchasinghistory.TheuseristhenpresentedwiththefinalprintorHTMLpageforproofing.
With oPS VWeb you can:
• Expandmarketreach
• Increaseresponserates
• Enhancecustomerrelationships
• Capturevaluablecustomerdata
Items such as text, images and background can be swapped based upon criteria such as age, sex, income or location, for example.
oPS VWeb is the only cross media application on the market that gives end-user clients the power to create campaigns.
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OPSSmartCampaignsOPSSmartCampaignssupportsdripmarketing,allowinguserstocreateanddelivermultitouch,multilayeredmarketingcampaignsandoptimisescampaignsinreal-time.
WithOPSSmartCampaigns,youcan:
• Launchfullcampaigns(includingemail,printandSMS)withmultipleofferingsandwatchwhileOPSSmartCampaignsmonitorsresultsandmakesadjustmentsbasedsuccessrates
• Createasingletestcampaignthatcanserveupdifferentcontenttotrialrecipients,testingdifferentstyles,colours,layoutsorcontentwhileprovidingvisibilityoftheresultsonasinglescreen
• Add/removerecipientsto/fromcampaignsbasedontheirinteractionwithyourmessages
• DeliverleadstosalesrepsviaemailorSMSnotificationsbasedonprospects’activities
• Drilldowntoanindividualuser-level,touchoractivityusingtheadvancedreportingcapabilities
OPSvisualTargetOPSvisualTargetcanbeaddedtothebaseplatformtoenableuserstoaddimagepersonalisationtotheirendclients’onlineandofflinecampaigns,suchasdirectmailorcrossmedia,inadditiontotheirversionedmaterial(i.e.brochuresandholidaycards).Userscanbegiventheabilitytochoosebetweenmultiplethemesonthefly,includingwritinginthesandorusingcloudstowriteinthesky.
OPSvisualTargetallowsforunlimitedimagefontstobeaddedtothesystemandcanbeeasilyappliedtoanytemplate,includingexistingtemplates.Imagefontscanalsobeappliedtoprinttemplates,emailandPURLtemplatesaswellasSMS.
oPS SmartCampaigns allows your clients to put their marketing campaigns on autopilot.
oPSSMART
CAMPAIgnengIne
nothinghereinshouldbeconstruedasawarrantyinadditiontotheexpresswarrantystatementprovidedwithEFIproductsandservices.
TheAPPSlogo,AutoCal,Auto-Count,balance,best,thebestlogo,bESTColor,biovu,bioWare,ColorPASS,Colorproof,ColorWise,CommandWorkStation,Copynet,Cretachrom,Cretaprint,theCretaprintlogo,Cretaprinter,Cretaroller,Docknet,DigitalStoreFront,Docbuilder,DocbuilderPro,DocStream,DSFdesignStudio,DynamicWedge,EDOX,EFI,theEFIlogo,ElectronicsForImaging,Entrac,EPCount,EPPhoto,EPRegister,EPStatus,Estimate,ExpressPay,Fabrivu,Fast-4,Fiery,theFierylogo,FieryDriven,theFieryDrivenlogo,FieryJobFlow,FieryJobMaster,FieryLink,FieryPrints,theFieryPrintslogo,FierySpark,FreeForm,Hagen,Inktensity,Inkware,Jetrion,theJetrionlogo,Lapnet,Logic,Mininet,Monarch,MicroPress,OneFlow,Pace,PhotoXposure,Printcafe,Pressvu,PrinterSite,PrintFlow,PrintMe,thePrintMelogo,PrintSmith,PrintSmithSite,Printstream,PrinttoWin,Prograph,PSI,PSIFlexo,Radius,Rastek,theRasteklogo,Remoteproof,RIPChips,RIP-While-Print,Screenproof,SendMe,Sincrolor,Splash,Spot-On,Tracknet,UltraPress,UltraTex,Ultravu,UvSeries50,visualCal,vUTEk,thevUTEklogo,andWebToolsaretrademarksofElectronicsForImaging,Inc.and/oritswhollyownedsubsidiariesintheU.S.and/orcertainothercountries.Allothertermsandproductnamesmaybetrademarksorregisteredtrademarksoftheirrespectiveowners,andareherebyacknowledged.
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