Web Site Practical Design Basics & Marketing Tips
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Transcript of Web Site Practical Design Basics & Marketing Tips
Web Site Practical Design Basics & Marketing Tips
www.NMx2.com
Doral Chamber of Commerce Presents
Web Site Practical Design Basics & Marketing Tips
• Whether you have an existing web site or you are developing a new one, this workshop will educate you on the basics of practical web site design and marketing.
Web Site Practical Design Basics & Marketing Tips
Lifetime value of a customer
Web Site Practical Design Basics & Marketing Tips
Workshop Resources
• www.doralchamberofcommerce.org/resources
Web Site Practical Design Basics & Marketing Tips
Determining your web site’s purpose• To sell a product• Affiliate sales• Generate contact information and leads• Who is your target audience?• What are your objectives?• Why should a visitor come back to your site?
Web Site Practical Design Basics & Marketing TipsThe least you need to know about web design
• When to use a web designer versus doing it yourself• How to get a domain: 1and1.com GoDaddy.com
www.doralchamberofcommerce.org/resources• How about HTML?• What’s my URL?• How much does it cost? Charges explained?
Streaming• What’s a Host? Server?
Web Site Practical Design Basics & Marketing Tips
• Do I need a powerful server? • Flash, JAVA, Videos, Sound & Music• FrontPage, Dreamweaver, Photoshop• Fancy Fonts? Arial, Times New Roman,
Verdana, Georgia, Comic Sans Serif, Trebuchet, Courier New
• More info: www.theinternetdigest.net/archive/websafefonts.html or www.doralchamberofcommerce.org/resources
Web Site Practical Design Basics & Marketing Tips
How to structure your web site design•
Developing a navigation system for your site• Home | About Us | Contact | Privacy Policy - Standard• Top, Side – NavBars• Where they are, where they can go, and how they can
get back to where they came from• Site Map• HotSpots
Use “ALT” text
Web Site Practical Design Basics & Marketing TipsHow to optimize your web site for search engines
• Title, Description & Keyword Meta Tags, Body Text, Hyperlinks• Google Search Engine Guidelines
www.google.com/support/webmasters/bin/answer.py?answer=35769or www.doralchamberofcommerce.org/resources
• Web site design no-nos for SEO• Frames, Flash & Java Scripts, Dynamically Generated Web
Sites• Hidden keywords, keyword repetition• Site map: www.doralchamberofcommerce.org/sitemap
Web Site Practical Design Basics & Marketing Tips
How to Drive Traffic to Your Web SitePromoting Your Web Site
• Link exchanges with complementary businesses• URL everywhere, business cards, stationery, literature, advertising, • Email signature• Blogs• Investing in search engine optimization SEO• Submitting web sites• Social Bookmarking & Social Networking• Google Local Business Center – Add to Google Maps
Web Site Practical Design Basics & Marketing Tips
What to do Once You Have Them on Your Web Site
• Benefits vs. Features• A Confused Mind Says “No”• Action Steps/Request
– Call to Action
Web Site Practical Design Basics & Marketing Tips
How to create a professional look for your site• Pictures, Clip Art, Colors, White Space• Branding & Consistency • Copywriting• Features vs. Benefits, What do you really do?
Web Site Practical Design Basics & Marketing Tips
• Your Purple Cow – USP• Marketing & Sales• “Is it Remarkable?”• http://www.youtube.com/watch?
v=dq59yGW78Gw&feature=related • Top of the Consciousness Level Marketing• It’s not about you – It’s about them!• Seth Godin Marketing Videos
Web Site Practical Design Basics & Marketing Tips
How and why to keep your web site fresh• Daily or weekly updates• Calendar of events – Google Calendar ex.
www.doralchamberofcommerce.org/events• Keeping fresh content on your pages• Dynamic updates• Knowing basic HTML• Up-to-date information
Web Site Practical Design Basics & Marketing Tips
Learning Resourceswww.wikipedia.com
www.google.com
www.youtube.com
www.doralchamberofcommerce.org/resources
Web Site Practical Design Basics & Marketing Tips
Questions and Answers
Web Site Practical Design Basics & Marketing Tips
Thank You!
Manny Sarmiento / President
New Media, New Marketing, Inc.
www.NMx2.com