Web site gamification
Transcript of Web site gamification
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Presented by Robin Moss of ribit - @RobinatRibit
Web Site Gamification: Attract, Engage and Build
an Audience!
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Web Site Gamification
• Wikipedia defines gamification as using game thinking in non-game contexts to engage users and increase users’ contributions.
• Early strategies used rewards such as points and achievement badges for those who accomplish desired tasks to engage users/visitors.
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Why Games?• 42% of Americans play
video games at least 3 hours per day
• The average gamer is 35
• Nearly 44% are female
• $22 billion are spent on video games
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Different types/elements of Gamification
• Sales
• Education
• Marketing
• Training
• Loyalty
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866 • © 2014 ribit
What Can Gamification Provide?
• Return Visits
• More Engagement
• Increased Sales
• Increased Learning/Participation
• According to Gartner “By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty.”
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Where have we seen this?• Linkedin use the
progress bar
• Check the 500+ connections
• If we scrolled down we would see endorsements that you can max out
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866 • © 2014 ribit
Facebook just rolled this out!
• Facebook has now added a “badge” for admins that respond to 90% of messages within 5 minutes!
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866 • © 2014 ribit
Khan Academy• Encourages students
to learn by earning Energy Points - watch a video get 750 Energy Points!
• As you get more Energy Points you can get badges
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Club Psych• The USA Network’s
Psych in July 2010 worked with Bunchball to create Club Psych
• Increased page views by 130%
• Had a 40% increase in return visits
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sneekpeeq
• Sneakpeeq was an online shopping experience which leveraged Badgeville to reward users with points and discounts for interacting with the site
• Had an 18% increase in conversions (month over month)
• 3000% increase in buy clicks
• 590% increase in shares
• site was started in 2011 and went down in 2013 - full disclosure!
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Enterprise Software• Bunchball - “the market leader and innovator in
gamification… motivated more than 125 million users to complete more than 20 billion actions on behalf of our over 300 customers”
• Badgeville - “In under three years, Badgeville has grown into the largest gramification company serving hundreds of world-class brands including American Express, Samsung… Our customers have rewarded more than 50M users and tracked Billons of user behaviors.
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WordPress Gamification
• Adding Gamification to your site can be easy
• WordPress has multiple plugins to speed the process!
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Gigya• Recognize and reward
behaviors with achievement showcases, activity feeds, leaderboards, progress bars and real-time notifications
• Tie user identities to on-site behaviors
• The platform API makes it easy to gamify any custom element
• This is a PAID plugin
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myCRED• Build engagement
• Awards points, badges or ranks based on interaction with your website
• Can track points, rank, credits (for store use), etc.
• Many of the features require BuddyPress
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Captain Up• Total engagement using points,
levels, badges and leaderboards
• 18 languages
• Total customization
• Easy to set up widgets
• Reward users for visiting, tweeting, liking, watching videos, etc.
• Deep analytics
• In-app messaging & notifications
• Free for the first 1,000 MAUs with limited features (sorry!)
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Captain Up
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BadgeOS
• Turns your site into an achievement, badging and engagement management system
• Users complete steps, demonstrate skills and knowledge, and earn digital badges that are sharable via Credly*
• Awesome support!Credly verifies, manages and shares digital badges. They have a free version. To be “verified” at the free level cost $150
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Comment Popularity
• Allows members of your site can vote on comments (up / down)
• Commenters are allocated “karma” when up-voted
• Admins can give users the label of “expert”
• Support is very good!
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Robin Moss ribit
972-239-8866 [email protected]