Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by...
-
Upload
jacob-lamb -
Category
Documents
-
view
213 -
download
0
Transcript of Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by...
![Page 1: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/1.jpg)
Web Site Analytics Web Site Analytics with with
Google AnalyticsGoogle AnalyticsPresented by
Pete DuMelle PD Design, Inc
Brought to you by UniForum Chicago
HTTP://PDDESIGNINC.COM
![Page 2: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/2.jpg)
OverviewOverviewWhat is AnalyticsWhy use AnalyticsAnalytics Usage ProcessGoogle Analytics OverviewHow to set up Google AnalyticsWhat are you looking at
◦Simple interpretations into Analytics
![Page 3: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/3.jpg)
What is AnalyticsWhat is Analytics
The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
![Page 4: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/4.jpg)
Types of AnalyticsTypes of AnalyticsOff-site
Web analytics measure a web site's potential audience, visibility and buzz around the Internet in general. Off-site analytics can be utilized whether you have your own web site or not
On-site Web analytics measures a visitor's usage behavior as they view your web site
![Page 5: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/5.jpg)
Why use AnalyticsWhy use AnalyticsMeasure for success
◦Design and layout◦Content◦SEO◦Internet Marketing◦Bandwidth
![Page 6: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/6.jpg)
Analytics ProcessAnalytics ProcessMeasure for success
◦Pick something to measure success onUnderstand what you are measuring◦Decide what data you will be looking at
Make data driven decisions◦What are you going to do with this now?◦What are you going to change?
![Page 7: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/7.jpg)
Google AnalyticsGoogle AnalyticsThe enterprise-class web
analytics solution that is hosted by Google.
FreeEasy to setupGoogle Analytics Apps (API)Helps increase revenue and ROI
![Page 8: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/8.jpg)
How it worksHow it worksDesigns your siteSign up for an google accountAdd some Jave code to your site
(works with CMS)Let google track web trafficYou view the reports
![Page 9: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/9.jpg)
How to set upHow to set upDesign your websiteGo to http://www.google.com/analytics
Login with google ID or make an new account
![Page 10: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/10.jpg)
How to set up (continued)How to set up (continued)
![Page 11: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/11.jpg)
How to set up (continued)How to set up (continued)
![Page 12: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/12.jpg)
How to set up (continued)How to set up (continued)
![Page 13: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/13.jpg)
How to set up (continued)How to set up (continued)
![Page 14: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/14.jpg)
How to set up (continued)How to set up (continued)
![Page 15: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/15.jpg)
How to set up (continued)How to set up (continued)
![Page 16: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/16.jpg)
How to set up (continued)How to set up (continued)Where to put the code?
◦ Copy the following code, then paste it onto every page you want to track immediately before the closing </head> tag.
◦ For dynamic pages, you can use a common include or a template to paste the code.
◦ For any PHP pages, put the following code in a file (for example, analyticstracking.php) and upload it to your site. Then, add the following line to each template page immediately after the opening <body> tag: <?php include_once("analyticstracking.php") ?>
![Page 17: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/17.jpg)
Now You Now You WaitWait
![Page 18: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/18.jpg)
ReportingReporting
![Page 19: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/19.jpg)
ReportingReporting
![Page 20: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/20.jpg)
Reporting - Email ReportsReporting - Email Reports
![Page 21: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/21.jpg)
ReportingReporting
![Page 22: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/22.jpg)
Visitors Reporting Visitors Reporting MapNew vs
ReturningVisitor LoyaltyBrowsers
![Page 23: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/23.jpg)
Traffic Sources ReportingTraffic Sources ReportingDirect TrafficReferring
SitesSearch
EnginesKeywords
![Page 24: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/24.jpg)
Content ReportingContent ReportingTop ContentTop Landing
PagesTop Exiting
Pages
![Page 25: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/25.jpg)
Reporting UsageReporting UsageGet a good baselineLook at the data Implement a campaign or change
siteReview the data for changes
Compare Google data with webhosting data (Google lies)
![Page 26: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/26.jpg)
Key PointsKey PointsWithout analytics you do not
know what is working.Analytics should be put on every
pageAnalytics should be looked at
![Page 27: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/27.jpg)
Show Live Google Show Live Google AnalyticsAnalytics
![Page 28: Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM.](https://reader033.fdocuments.in/reader033/viewer/2022051618/56649b55550346318e8d25e0/html5/thumbnails/28.jpg)
Pete DuMellePD Design Inc847-769-7495
http://www.pddesigninc.com/BusinessBuilding.shtml
Articles
http://ezinearticles.com/?expert=Peter_DuMelle
Thank You