ABOUT JOE ROBBINS:

38 yrs - Commercial/Corporate Photographer

28 yrs - Joe Robbins Photography

29 yrs - Instructor ( photography / Photoshop)

PHOTOGRAPHY FOR WEB

In the early days of websites, the

value of professional photography

as an important content was often

considered by both clients and photographers as a minimal use. Clients pulled together what ever photography was available or

when discussing with photographers didn’t think they should need

to pay as much “since it was only going to be used on a website”.

Over the years the value of photography for the web has changed dramatically with realistic budgets for professional work and a recognition that this work needed to be very good.

 

INCORPORATING PHOTOGRAPHY INTO WEB DESIGN

Almost everyone has a website these days. For a website to stand above the others it needs a collection of several elements working together.

These elements include: Balance

Grid

Color

Graphics*

Typography

White Space

Connection

 

GRAPHICS > PHOTOGRAPHY

A well designed website is very

important, but if your choice of

photography is poor, all that

hard work could come to nothing.

A visually arresting site can be the difference between a sale/inquiry and the customer leaving your site prematurely.

 

Photography Sources: Existing (provided by client)

In-house (provided by client)

Stock Photography

Assignment Photography

 

EXISTING PHOTOGRAPHY:…OR IN-HOUSE PHOTOGRAPHY:

 Client provides images:

• from an older shoot

• shot by an employee

• shot by the CEO’s kid!

These images may be just fine; but they might also undercut the quality of your web design.

STOCK PHOTOGRAPHY:

Royalty Free Stock: • low cost • no usage restrictions Rights Managed:• higher cost• limited use• higher level image 

STOCK PHOTOGRAPHY: CONT.

Advantages:

• Available on many websites for search.• Often cost effective compared to producing new work. 

STOCK PHOTOGRAPHY: CONT.

Disadvantages:

• search for the desired images could be a time consuming process.• chosen image might also be used by your competition. (especially RF) • rights managed image may need to be re-negotiated for another use.• could have to settle for an image that is not your first choice.  

ASSIGNMENT PHOTOGRAPHY:

Hire a Corporate / Commercial Photographer

• work with a professional photographer with necessary expertise.• collaborate with a creative professional & directing he/ she to get exactly what is desired.• work with Joe Robbins Photography • appearance of work has a look of consistency • more costly most of the time.

ASSIGNMENT PHOTOGRAPHY:

FINAL THOUGHT

Strong, striking images will set you out above the competition;

it’s a consideration that should not be overlooked.

THANK YOU

QUESTIONS?

www.joerobbins.com 832-242-5050.

All photography ©Joe Robbins