EXECUTIVE PAPERSAIBAL DAS CHOWDHURY - Asia Strategy Partners

Developed by

A Service Aggregation and

Orchestration TechnologyFor telecommunication service providers

Developed by

A SMART WEB-TOOL TO BUILD, GROW AND MANAGE BUSINESS ONLINE

A new innovation in software technology that will unify the experiences of communication, collaboration and information processing into one

WH

YW

EC

AR

E?

Inexplicable Trends and the future Connected Experience Environment

Game changers: Cloud Computing, SOA, SaaS, web 2.0 Players: Amazon, Google, Oracle, IBM, HP …. Key focus : the enterprise The problem: No solution for the small business Processes do not end at the edge of the cloud The world does not live in a single cloud

White space / Vacuum Big opportunity for broadband providers

TH

EP

RO

BLEM

Inconvenient Application Services

Company Size Adoption Rate

Fortune 2000 95%

Large: Over 1000

employees

37.2%

Small & Medium 6.5%

10-50 employees 3.8%Use

of

ERP

Sys

tem

s in

UK

&

Oth

er T

ech

no

logi

cally

Ad

van

ced

C

ou

ntr

ies

Derived from “Computerworld, UK” Dec, 14 2007

In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9

Insufficient Technology

APPLICATIONS

NETWORK

ACCESS

DEVICES

Most of available business systems are not able to provide the scope and dynamics - small businesses need.

1. Prohibitively expensive for small busineses2. Inflexible and complex to use 3. Requires specialists’ help in implementation 4. Long implementation cycle

Small businesses want software to adapt to their changing needs, with easy interface; and they want it to be , “pay for what they use, how much they use.”

TH

ES

OLU

TION

Building a business on the web – “web-housing”

Service Composition

Talk about your business

•Industry

•Products

•Geography

•Products

•Organization

•Values . . .

Select Functions

•Choose 2 to 3 suggested layouts

•Choose functions

•Choose basic options

Add attributes

•Add contents

•Choose or manipulate page attributes like color, form, position etc

Register web site

•Select site name

•Configure organization

•Get it hosted

Add services

•Review contents

•Add services

•Add processes

•Add tasks

Connect to community network

•Update profile

•Join in the market place

•Create digital agents

Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition

Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used

Patentable Invention

Patentable Invention

A H

UG

EG

LOB

AL

OP

PO

RTU

NITY

The addressable market

A global scope and scale of business

Number of new company seat signup 1,789 7,922 33,309 94,731 222,783

Cumulate number of seat 1,789 9,711 43,020 137,751 360,534

No. of new consumerSeat signup 3,493 16,693 65,035 192,127 368,885

Cumulate number of new Customers 3,493 20,186 85,222 277,349 646,234

2010 2011 2012 2013 2014

SubscriberForecast

Malaysia - 2010

Singapore - 2010

USA - 2010

India - 2012

China - 2013

Geography

PR

OD

UC

TD

IFFEREN

TIATIO

N&

PO

SITION

ING

Product differentiation and value

Positioning

Solution as a Service

Software as a Service

Interactive Communication

Services

Managed Services

Shared Services

Access Services

The IKEA of Businesses Application solutions

The ability to compose and orchestrate a service over a federated network creates a much higher “value/cost” ratio for the user

Key to our success lies in our product positioning. It will give us a comparative advantage over rivals and create asymmetry of motivation

MA

RK

ETING

PLA

N

Go to Market model

A-

P

NA

Geo

grap

hy

BU

SINESS

AN

DR

EVEN

UE

MO

DEL

Business Model

Free web housing – pay for utilities Existing client base to start Licensing of technology platform

Telecom operators world-wide

Advertising revenues Licensing revenues End user revenues

Subscription Pay per use

Revenue Streams

CU

RR

ENT STA

TUS

Timelines

Current status Summary

DISCOVER

• Surveys conducted

• Secondary research and analysis done

• Concept architecture tested

DEFINE

• Product definitions

• Product design & engineering

• Proof of Concept

• Feasibility analysis

• Detailed project plan

DEVELOP LAUNCH

COMPLETED

Product Launch(Web Builder, Office)

Product Launch(Business Suite, e-services)

Product Launch(Enterprise Suite, SaaS)

Month

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

DISCOVER DEFINE DEVELOP and TESTINCREMENTALDEVELOPMENT

Product definitions and designs completed Project costing and engineering completed First product rollout in six moths LOI from a US-based service provider

INV

ESTMEN

TS

CH

EDU

LE

Quarterly milestones and product development investment schedule

Q1 Q2 Q3 Q4 Q5 Q6Milestones • Requirement and UI

templates sign-off• Meta-Data Engine and CMS Design• Configuration tool technical design• Configuration Tool basic implementation• Integration with CMS Portal and Service Layer

• B2B Community Portal with basic collaboration services like Invitation, Blogs, Polls, Wikis, Mails, Messages etc. • External cloud Apps • Service Orchestration

• Genetic Algorithm for Configuration Tool• Mobile Enablement• Service Layer Enhancement• Configurator and Presentation Enhancement• New Services to Service Catalogue• Integration with Billing & Charging

• Limited ERP applications • B2B and web collaboration Apps• Mobile Enhancements• Web / Video Conferencing• SIP / VOIP• Performance Management • Performance and Security Testing

• More services on Mobile• Developer Portal• Performance Management Engine• Business Community Portal Enhancements• Presentation Engine enhancements • Service Layer Enhancements

• Advancement of Configuration tool by Self-Learning component• Presentation templates in library• Transformation Editor, Test Centre, Dashboard etc• More B2B Virtualized Services and Applications like ERP, CRM etc.• Developer Portal

Total Cost (USD)

$1,311,105.54 $1,360,031.52 $881,451.32 $898,734.68 $596,968.81 $774,166.20

People Cost $886,940.24 $896,310.76 $881,451.32 $898,734.68 $596,968.81 $774,166.20 Hardware $227,004.30 $254,535.76 $0.00 $0.00 $0.00 $0.00 S/W Bought-outs

$197,161 $209,185 $0 $0 $0 $0

The base product is completed in the first two quarters The 3and 4 quarters are dedicated to feature/ functionality enhancements 5and 6 quarters are dedicated to performance enhancement, operations and support

EC

ON

OM

ICS

Revenue and Profit Projections

-10

0

10

20

Q1

Q3

Q5

Q7

Q9

Q1

1

Q1

3

Q1

5

Q1

7

Q1

9

Mill

ion

RM

New Product Profits

Profits

FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014

RM RM RM RM RM

Sales - Revenue 751,045 7,343,721 41,380,573 124,160,851 309,336,429

SME Kit 519,747 1,842,957 5,402,681 16,229,060 42,203,252

Biz Suite 166,220 2,227,772 12,865,826 40,060,729 102,840,585

Enterprise Suite S 0 916,958 11,027,425 33,534,495 83,624,327

Installation (Enterprise Suite) 0 1,069,455 7,194,798 20,461,972 48,121,023

Installation (Business Suite) 132,976 1,247,698 4,796,532 13,641,314 32,080,682

Long Tail Applications 15,552 38,880 93,312 233,280 466,560

Not included hereare the consumer and advertisement revenues

RISK

AN

ALYSIS

Sensitivity to Forecast Errors

Technology Risk Commercialization Risk

Forecast Error

Time to develop Ability to develop the code Funding

Crossing the ‘chasm’ Initial attraction / early adoption

Forecast error Long term product value

A Service Aggregation and

Orchestration TechnologyFor telecommunication service providers

T H A N K Y O U !

Developed by