Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO
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Transcript of Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO
Loving Links Beyond SEO
@MelCarson
@MelCarson
@MelCarson
A Little Background… • “Link Intelligence” Tool
• Privately owned search engine with a distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who • Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
@MelCarson
Links Are About Relationships
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Quark Expeditions Example
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Quark’s Majestic Summary
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Explaining Flow Metrics
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Explaining Flow Metrics
@MelCarson
Competitor Analysis
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Competitor Analysis
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Quark’s Majestic Link Map
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Influencer Discovery
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Dodgy Links
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Dodgy Links
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More Digital PR
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Dollar Shave Club PR
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Dollar Shave Club PR
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Dollar Shave Club PR
@MelCarson
Beijing vs. Johannesburg § joburg.org.za § beijing.gov.cn
Comparing Geographies
Predicting UK and French Elections
Majestic & Link Data is Not Just for SEO
• Influencer Discovery • Digital PR • Spotting Commercial Opportunities • Uncovering Geographic Deficiencies • Predicting Stuff
