Web Marketing in Alabama: Be Easy on Yourself, Recycle Your Construction Marketing
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Transcript of Web Marketing in Alabama: Be Easy on Yourself, Recycle Your Construction Marketing
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Web Marketing in AlabamaBe Easy on Yourself,
Recycle Your Construction Marketing
www.genesisnetdevelopment.com
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The BUZZWORDSContent and Blogging
Two most common words you'll findif you search for modern marketing
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Here isthe reality:
Some people don't have timeto blog or they really don'twant to blog.
For writers, blogging getsthem excited. For people whoweren't born a writer, it’s themost daunting of tasks.
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Be easy onyourself,
here's how you can actuallyproduce content and use it foryour construction marketing.
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Bloggingis in!
Remember:You can't succeed onlinewithout blogging.
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61% 37%
of marketers say blogs are the most
valuable type of content marketing
of U.S. online consumers have made a purchase
based on recommendations
from a blog.
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BLOGGING* must be a reality
* a perfect landing page for customers
* enables you to provide answers, which Google enjoys and so do your customer
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BLOGS* allow you to cover the whole spectrum of your work in a neat, exciting, educational and valuable format
* it doesn't mean "text heavy"
* are so much more than text. They tell stories with text, visuals, infographics, videos, slides and more
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A blog is your platform to do whateveryou prefer to enable your audience.
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Don’tReinvent theWheel, Please
Remember:"Create less, promote more."- Salma Jafri
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Promote or recycle the material you already have,such as brochures, flyers, emails,
instructions, processes, etc.
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HERE ARE SOME IDEAS
1. Explain your building process in a blog.
2. Do you offer a unique service? Explain it within a blog.
3. Are there questions you continue to receive from customers? Answer those in a blog.
4. Can you better educate your customers? Teach your audience with a blog.
5. Do you have a brochure that educates? Reuse the information in a blog.
6. Have you already blogged some? Go deeper with the topic or topics you wrote about.
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Find a Writerin YourConstructionBusinessRemember:Someone who does write well.
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Someone who has to be descent at writing and cantake a good stab at repurposing your content for
marketing your construction company.
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Then, add content creation to their job descriptionand consider paying them a bit extra to expand
content, which is actually up to you.
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As the business owner or manager, one way you canhelp your writer is to let them interview you.
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{ }INTERVIEW > NOTES > BLOG
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PublishingContent andReusing,Over & OverRemember:Blog is not the end to youronline constructionmarketing. It can be reused ina multitude of simple ways.
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Try Slideshare.net, Scribd,YouTube, Vimeo and more.
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Why repurpose?The more useful and valuable content you share
across the web, the more exposure you buildand the more you links you create
(coming back to your site).
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Need more information?
Genesis Net Development
Visit our websitewww.genesisnetdevelopment.com