Web marketing classes - Beginners course

Web marketing - Beginner's course

An overview of this Golden chance

Presentation and courses by – AjiNIMC

http://www.seoforclients.com/classes/#general

Starting: Near City Center, Kolkata(4th April, 5 pm, first class)• Rs 12,000 only for 27+ hours (9+ weeks) & more• Certificate that will help• Full Money back if not happy in 3 classes• 10% referral money and more …………..

Miss at your OWN risk!

http://www.SEOforClients.com/classes/

Who should attend this?

People who are already in SEO field – Link developers, content writers, new SEO managers, developers and others.

People who want to start their own business and want to use web for promotions and additional market.

Others – Who are interested in learning Web marketing

The new world! oops the new village! DO YOU KNOW HOW TO SURVIVE HERE?Learn how to EXCEL HERE!


Why should one attend these classes?

1. Structural learning – Avoid learning randomlyput a skeleton to your web fundamentals for the best career mileage.

2. Community feeling – It’s just not a class but the formation of a strong group of people interested in web activities.

3. Career opportunity – There is a growing demand for good web marketing experts.

4. Much more – Looking forward for really powerpacked classes and a new generation of webprofessionals in India.

Sample: Structural learning treeSample: Structural learning tree


What will be covered? Class1A: Introduction (1 hr)

How Internet marketing is redefining marketing, prospect in India, how you can redefine a lot of things, some ideas, Indian penetration is growing (30 mins) (81,000,000 internet users, over 3,130,000 broadband connections, e-commerce $1.9 billion (2008))

Why each & every business needs to strengthen its web presence (brand)? (30 mins)


Class1B: Dismantling web…website (1 hr)

Your website Vs third party pages (hubpages, blogspot etc) – Not a bad idea ok (It’s a secret, not many know the trust behind it)

Third party pages – How to choose, when to choose

Your website Domain name

DNS server

Hosting (handling with simplicity and services)

Emails and other services

Exercise 1: 1.Ranking for a keyword ***********2.Booking a domain, hosting it, getting emails with Google, DNS changing of its sub-domain.

Exercise 1: 1.Ranking for a keyword ***********2.Booking a domain, hosting it, getting emails with Google, DNS changing of its sub-domain.


Class1C: Interaction & Introductions (1 hr)

Next class intro:

1. Signs of success for a website

2. How businesses are different and needs different strategies?

Introduction of students, queries and a lot of discussions for a better bonding in the class.Introduction of students, queries and a lot of discussions for a better bonding in the class.


Class 2A: Signs of success for a website

Traffic

Ranking

Conversion/Sales

User experience (and user participation)


Class 2B:Traffic sources (Pros & Cons) – 2 hr

Search Engine (Organic)

Search Engine (Paid, PPC)

Community building (Blogs, forums, wikis, Q&As, recommendations etc)

Affiliate marketing

Social Media marketing

OthersDiscussions & debatesDiscussions & debates

Exercise 2: 1)Writing an individual blog post on Traffic sources, when to recommend what, pros and cons ….2)Updating all the knowledge under wikipedia together with different usernames.3)Creating accounts in some of the forums.

Exercise 2: 1)Writing an individual blog post on Traffic sources, when to recommend what, pros and cons ….2)Updating all the knowledge under wikipedia together with different usernames.3)Creating accounts in some of the forums.


Class 3A: Strategy Mix (1.5 hours)

How businesses are different and why they require different web strategies?

How to choose the right mix? How to make an excel out of it for different phases (Very practical approach)

A must for all business owners, SEO managers and everyone who wants to manage the web marketing campaigns.


Class 3B: Implementation guide for strategy mix (1.5 hrs)

This covers a generalized guide for the strategy mix (Call it the Eagle Eye view)

Track-ability

What are results & what are ROIs?

How the implementations should run on a speed breaker

& a checklist for some of the strategies.


Class 4A: Working on Sales ( 1 hour)

Trust

Navigation

SWOT

Nothing works ok! Everything works ok! Dilemma management with A/B testing and Multi Variant testing (and more …)


Class 4B: Search Engine Introduction (2 hours)

How they work?

How they rank?

A complete picture in themost simplest way


Class 5A: Search Engine Optimization factors ( 2.5 hrs)

Detailed discussion on SEO that will include

Link building (4 parameter judging – popularity, topical, character & localization)

On-page factors

It is not important what you are learning but it is important how you are learning. We will putting SEO in a very structural way from- Project registration- Keyword discovery- Keyword analysis- Keyword clustering- On-page clustering and sub clustering- On-page optimization based on keyword clustering- Splitting pages based on clustering- Ranking parameters to redefine strategies etc


Class 5B: Things to focus on in detail (30 mins)

Touching the topics and giving the space for more learning

Keyword research

Website design

SEO copywriting

Link building

Search advertising

Marketing success

Universal search

Vertical search

Social media

Other advertisements


Class 6: Designing a website (3 hrs)

This is one of my favorite, how to put all your knowledge together to design the website.

1. Engineering your design based on the purpose. (You will be given my excel sheet to do this work to check SEO/usability/conversion balancing)

2. Content arrangement/design

3. Architecture

4. Speed

5. One class and you get it all.


Class 7A: Usability – 1 hour

Information Vs experience

Friendly 404 – latest with Google 404

Optimizing web forms

Print friendly pages

Landing pages – Keywords (even highlighting can work), simple, targeted call to action … grrrr …. No rules, make your own

Site search (secret behind internal search)


Class 7B: Power of different layer research

From initiationsto marketto reactionto experimentation& more …


Class 7C: PPC beginners Guide (1 hr)

Campaigns

Targets

Ad copies

And how to run it


Class 8, 9 & ….. : Discussions and recapping

Rest is mixing and remixing to prepare a great foundation for all the students.

Also there will be exams and certification ceremonies …. There will be PPTs by the students … and much more …..

Doesn’t it sound more like FUN than Learning … You decide, you take the action.


It is more than a class!

I will be mentoring my students so that they can start their own, they can excel in their companies and much

Students will work with each other to improve

We will be arranging a lot of activities together

It will be formation of a community of web enthusiasts.

Call now and Book your place for first marketing class starting 4th Apr, 5:00 pm, City Center, Salt Lake, Kolkata – Rs 12,000 for 27+ hrs (9 classes)

- 9830271197 OR [email protected]

- Full money back if not satisfied in first 3 classes

- 10% referral for referring friends.

- Valuable certificate and MUCH MORE …

Web marketing classes - Beginners course

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