Web design, development and social media, slide 36-110
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Transcript of Web design, development and social media, slide 36-110
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VUOI COMMENTARE?
INVIA
INTERAZIONE 36
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ORGANIZZAZIONEPERMALINK
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DISTRIBUZIONEFEED RSS
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BLOGGERIN PRINCIPIO FU
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WORDPRESSOGGI È
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BIG DATA
I NUMERI DI WORDPRESS
▸ 1 sito su 4 usa WordPress
▸ 1/3 dei siti top 1000 usa WordPress
▸ Ogni 74 secondi un sito inizia a usare WordPress
▸ Chi lo usa? Sony, Microsoft, The Wall Street Journal, The New York Times, Time Magazine, The New Yorker, Mashable, TechCrunch, Coca Cola, Mercedes Benz, Samsung, Star Wars, PlayStation, General Motors, NFL, Bloomberg, MTV, Facebook, eBay, Google, LinkedIn, Flickr, NASA, and TED, Jay Z, Beyoncé, Katy Perry, Justin Timberlake, Kobe Bryant, The Rolling Stones, Sylvester Stallone…
▸ Più di 42000: i plugin per estendere le funzionalità
▸ Più di 2000: i temi per personalizzare l’interfaccia
▸ 18: i post al secondo prodotti da un sito che usa WordPress
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.COM? .ORG?
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WORDPRESS CONTRO WORDPRESS
VANTAGGI .COM
▸ Manutenzione in outsourcing
▸ Aggiornamenti automatici
▸ Semplicità di gestione
▸ Immediatezza d’uso
▸ Indifferenza al nome di dominio
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VANTAGGI .ORG
▸ Proprietà
▸ Libertà
▸ Scalabilità
▸ Personalizzazione
▸ Costi
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.ORGAND THE WINNER IS
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10 BUONE MOTIVAZIONI
1. il blog è tuo
2. nessun termine di servizio.
3. i plugin.
4. 2000 temi grafici a disposizione
5. una bella scarica di dopamina
6. una tua libreria permanente
7. ottimizzazione per i motori di ricerca
8. Google Analytics
9. creatività
10. il blog è tuo
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CHE COSA SIGNIFICA SELF-HOSTING
IN 5 MINUTI (PIÙ O MENO)
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INSTALLARE WORDPRESSIN 5 MINUTI (DAVVERO)
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LA BASE DI DATI
IL MIO SITO, DINAMICO
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PRONTI PER IL LOG INGIÀ FATTO!?!
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BENVENUTI
BACHECA
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IMPOSTARE IL SITO/1
GENERALITÀ
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IMPOSTARE IL SITO/2
QUANDO SCRIVI
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IMPOSTARE IL SITO/3
QUANDO QUALCUNO LEGGE
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IMPOSTARE IL SITO/4
QUANDO DISCUTI
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IMPOSTARE IL SITO/5
QUANDO INSERISCI FOTO E IMMAGINI
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IMPOSTARE IL SITO/6
QUANDO I LETTORI SI COLLEGANO
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PAROLE, PAROLE, PAROLEhttp://37signals.com/svn/posts/3404-reminder-design-is-still-about-words
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UN DECALOGOSCRIVERE SULLA RETE
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RICORDA CHE RAPPRESENTI LO STILE DEL TUO BRAND
REGOLA 1
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STAI SCRIVENDO PER LA RETE NON PER LA CARTA STAMPATA
REGOLA 2
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A CHI STAI PARLANDO?REGOLA 3
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CHE COSA STAI SCRIVENDO: UN POST, UN ARTICOLO, UNA DIDASCALIA?
REGOLA 4
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USA IL MODELLO A PIRAMIDE: I CONCETTI IMPORTANTI SUBITO
REGOLA 5
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SCRIVI FRASI BREVI E RICORDA CHE I PARAGRAFI EVIDENZIANO I PASSAGGI DEL RAGIONAMENTO
REGOLA 6
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UTILIZZA LE LISTE E PRESTA ATTENZIONE ALLA PUNTEGGIATURA (SERVITI SOPRATTUTTO DI VIRGOLA E PUNTO)
REGOLA 7
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INDIVIDUA LE PAROLE CHIAVE PER CREARE UNA MAPPA VISIVA (MA NON ESAGERARE!)
REGOLA 8
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CURA IL LESSICO, SCEGLI PAROLE COMUNI ED EVITA GLI AVVERBI
REGOLA 9
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IL TITOLO È IL MICROCONTENUTO PIÙ IMPORTANTE
REGOLA 10
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I CONTENUTI NELL’ÈRA DI FACEBOOK E IPHONE
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L’EPOCA DEI MEDIA MAKER
UNA RETE MONDIALE DI DISPOSITIVI CHE PERMETTE A (QUASI) CHIUNQUE DI ACCEDERE A (QUASI) QUALSIASI COSA IMMEDIATAMENTE, SIANO VIDEO, SUONI O IMMAGINI. SOCIAL NETWORK (FACEBOOK, TWITTER, INSTAGRAM…) DOVE COSTRUIRE UNA BASE DI LETTORI/NAVIGATORI ESPONENZIALMENTE SUPERIORE A QUALSIASI PICCOLA PUBBLICAZIONE CARTACEA SI VOGLIA IMMAGINARE. UNA NUOVA GENERAZIONE DI SCRITTORI E LETTORI.
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I SOCIAL SONO LA PRIMA LINEA DELL’INTERAZIONE CON I LETTORI
3 LEZIONI DAI SOCIAL AL GIORNALISMO/1
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I LETTORI SONO UNA COMUNITÀ
3 LEZIONI DAI SOCIAL AL GIORNALISMO/2
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L’INFORMAZIONE STRUTTURATA NON ESISTE PIÙ
3 LEZIONI DAI SOCIAL AL GIORNALISMO/3
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DOVE VANNO A FINIRE I CONTENUTI
MEZZI MOBILI
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IN AMERICA
DENTRO LA NOTIZIA
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EVOLUZIONI
DAL SITO ALLE PIATTAFORME
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Fonte: NowThisNews
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I NUOVI MEDIA
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Più di 1 miliardo di utenti attivi al mese nel mondo
28 milioni in Italia
In Italia, 40% tra 13 e 29 anni
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I NUOVI MEDIA
78
300 milioni di utenti nel mondo
40% tra 16 e 24 anni
7 milioni di utenti in Italia
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I NUOVI MEDIA
79
284 milioni di utenti nel mondo
30% tra 15 e 34 anni
8 milioni di utenti in Italia
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I NUOVI MEDIA
80
400 milioni di utenti nel mondo
8 milioni di utenti in Italia
29 milioni di utenti sono studenti
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CONTENT STRATEGYDISTRIBUIRE I CONTENUTI
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UNA DEFINIZIONE POSSIBILE
CONTENT STRATEGY È
▸ Pianificare, produrre e pubblicare informazioni che instaurano un rapporto di fiducia e autorevolezza nei lettori e nei clienti,
▸ alimentare la relazione di fedeltà con il pubblico,
▸ affermarsi come un punto di riferimento nel settore.
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FORMATI
CHE COSA
▸ Post,
▸ articoli,
▸ video,
▸ foto,
▸ audio,
▸ presentazioni,
▸ infografiche,
▸ guide e tutorial,
▸ newsletter,
▸ …
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PIATTAFORME
DOVE
▸ Blog,
▸ Facebook,
▸ Twitter,
▸ Google+,
▸ Instagram,
▸ YouTube,
▸ SlideShare,
▸ LinkedIn,
▸ …
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TEMPI
QUANDO
▸ 1 volta al giorno?
▸ 3 volte al giorno?
▸ 6 volte al giorno?
▸ 1 volta l’anno?*
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* È una battuta.
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ORGANIZZAZIONE
METTERE INSIEME LE IDEE (E FARSELE VENIRE): GOOGLE ALERTS
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ORGANIZZAZIONE
METTERE INSIEME LE IDEE (E FARSELE VENIRE): FEEDLY
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ORGANIZZAZIONE
METTERE INSIEME LE IDEE (E FARSELE VENIRE): HOOTSUITE
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ORGANIZZAZIONE
METTERE INSIEME LE IDEE (E FARSELE VENIRE): POCKET
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ORGANIZZAZIONE
METTERE INSIEME LE IDEE (E FARSELE VENIRE): EVERNOTE
90
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ESECUZIONE
DI CHE COSA PARLERAI
▸ Organizza i contenuti per categorie:
▸ Dai un nome,
▸ dai una descrizione.
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ESECUZIONE
PIANIFICA LE PUBBLICAZIONI
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ESECUZIONE
FLUSSI EDITORIALI
93
Idea
Formato
Produzione
Revisione
Correzioni
Finalizzazione
Pubblicazione
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ESECUZIONE
EDIT FLOW: GESTIRE I FLUSSI DENTRO LA PIATTAFORMA DI PRODUZIONE (WORDPRESS)
94
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ESECUZIONE
SCHEDULE: GESTIRE I FLUSSI DENTRO LA PIATTAFORMA DI PRODUZIONE (BUFFER)
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QUANTOCONTENT STRATEGY
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TWITTER E FACEBOOK
SOTTO 100
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WEB
TITOLI E PARAGRAFI
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CORRISPONDENZA
OGGETTO GIUSTO
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CONTEGGI
LE PAROLE GIUSTE
100
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MINUTI
3 ORE? NO, GRAZIE
101
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QUANDOCONTENT STRATEGY
102
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INTERAZIONI DELLA SETTIMANA
103
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INTERAZIONI PER ORA
104
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INTERAZIONI DELLA SETTIMANA
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INTERAZIONI PER ORA
106
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INTERAZIONI DELLA SETTIMANA
107
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INTERAZIONI PER ORA
108
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STRUMENTI PER L’ANALISIPUBBLICO
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