Internet Mapping Overview What you need to know to get started.
WEB DESIGN BUILDING SITES THAT GET RESULTS WHAT DO I NEED TO KNOW
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WEB DESIGN BUILDING SITES THAT GET RESULTS WHAT DO I NEED TO KNOW ABOUT WEBSITES? 1. They need to get you more business leads/customers. So… 2. They need to be found easily 3. They to be quick to load and easy to use 4. They need to look professional 5. They need to address the information needs of your prospects 6. They need to speed up/automate/improve efficiency of processes within your business WHAT YOU NEED TO KNOW ABOUT USER HABITS People who visit your website are just browsing. They are researching businesses like yours and making a shortlist. Soon they will have a need for your services, but they are NOT ready to buy right away. They have issues and questions that need to be addressed before the way is clear to convert them. WHAT YOUR SITE NEEDS TO DO Allay fears and address issues Reassure and build trust Use persuasive language Have mini-goal for each page, and maxi goal overall Have a clear conversion funnel OUR SKELETON FOR SUCCESS Tell them what you offer and what makes it special Answer questions and allay fears Let other customers tell of their experience Give guarantees and manage expectations Be persuasive and ask for their business brighter design limited tel: 0800 22 66 22 fax: 09 426 7610 email: [email protected] PO bOX 117 silVerdAle 0944 www.brighterdesign.co.nz
Transcript of WEB DESIGN BUILDING SITES THAT GET RESULTS WHAT DO I NEED TO KNOW
WEB DESIGN BUILDING SITES THAT GET RESULTS
WHAT DO I NEED TO KNOW ABOUT WEBSITES?1. They need to get you more business leads/customers. So…2. They need to be found easily3. They to be quick to load and easy to use4. They need to look professional5. They need to address the information needs of your prospects6. They need to speed up/automate/improve efficiency of processes within
your business
WHAT YOU NEED TO KNOW ABOUT USER HABITSPeople who visit your website are just browsing. They are researching businesses like yours and making a shortlist. Soon they will have a need for your services, but they are NOT ready to buy right away. They have issues and questions that need to be addressed before the way is clear to convert them.
WHAT YOUR SITE NEEDS TO DOAllay fears and address issuesReassure and build trustUse persuasive languageHave mini-goal for each page, and maxi goal overall
Have a clear conversion funnel
OUR SKELETON FOR SUCCESSTell them what you offer and what makes it specialAnswer questions and allay fearsLet other customers tell of their experienceGive guarantees and manage expectationsBe persuasive and ask for their business
brighter design limited tel: 0800 22 66 22 fax: 09 426 7610 email: [email protected] bOX 117 silVerdAle 0944 www.brighterdesign.co.nz
WEB DESIGN BUILDING SITES THAT GET RESULTS
BEING FOUNDLike a billboard in a desert, a fantastic website is worthless if it cannot be found. A solid keyword and SEO strategy* is essential to ensure your business ranks well with Search Engines. Businesses on page 1 of Google naturally take the lion’s share of customers.
Many businesses skip these vital pre-build strategies in order to save money. Ironically, these strategies that are very things that form the foundations of any long-term online success.
DON’T SKIMP ON YOUR OPPORTUNITY TO MAKE A GREAT FIRST IMPRESSION ONLINEA website is a significant investment for any business but given the length of its life it is still the cheapest form of marketing and promotion, and when built properly should pay for itself in a relatively small amount of time. Like most things in life, you get what you pay for.
You may be tempted to dabble with building a website yourself. However, it is easy to mistake the ability to do something for the aptitude to do it.
It’s better to get it done once – by professionals – and get it done properly. Many people come to us because they have already had 2 or 3 versions of their website built by themselves/friends/super-cheap companies and have struggled to make an impact online. When you add the cost of those 3 versions, it would have always been more prudent to have gone to professionals in the first place.
MAKE IT EASYYour prospects have questions, fears and issues that need resolving before they feel comfortable using your business. Questions like: Who are these guys? How long have they been around? Are they qualified/registered/accredited? Can I trust them? What do other people say about them? Will I get value for money?
Make it easy for your prospects to find all the answers and you have a much better chance of converting them into customers. The internet is a sterile non-human space so making it as human as possible puts people at ease.
*See our What is SEO free guide
brighter design limited tel: 0800 22 66 22 fax: 09 426 7610 email: [email protected] bOX 117 silVerdAle 0944 www.brighterdesign.co.nz
CASE STUDY TANGIBLE RESULTS
Natasha Hallam, Administration & Finance Manager at Onsite Engineering, Warkworth describes the results delivered by a Brighter website
“We have had 6 jobs so far that I know are a direct result of the website. I also know that over the last 2 months we have had 4 others that are still waiting on confirmation.
Those jobs have ranged from a small $216 job to a massive 2 week site job in Auckland worth $11,000. In total we have had approximately $18,000 worth of direct income from the website which is fantastic. A 600% return on our investment!
Overall in the last year we have increased our client database from approx 150 to 330 customers. That is 180 new customers who have had jobs done by us from January 2009 to February 2010. So we have more than doubled our customer base. WOW! That is a pretty huge result!
We have had other regular feedback from our customers who we have directed to our new website saying that it is extremely professional, user friendly, informative and really shows our company off at our best and we are thrilled with the results and as usual how easy Brighter Design have made the process. As you know I have recommended your team to others and I certainly would continue to do so in the future.”
www.onsiteengineering.co.nz
brighter design limited tel: 0800 22 66 22 fax: 09 426 7610 email: [email protected] bOX 117 silVerdAle 0944 www.brighterdesign.co.nz
Want a website that delivers results?Contact Brighter for a free consultation 0800 22 66 22 or email: [email protected]
OUR PROCESS• Consultation• Quote• Terms of Business• Online goals and strategy definition• SEO strategy and analysis• Recommended site structure• Look & Feel• Receipt of content/content creation• Web copywriting• Building and testing• Optimising• Live launch• Tweaks and measurement
FOCUSED ON THE BUSINESS GOALSMost web designers are just concerned with the look of your website. We are concerned with the online success of your business.
Increasing the performance of your siteNew visitors
• Search Engine Optimisation
• Search engine advertising
• Promotion of website of business cards, vehicles etc
• Directory listings: yellowpages, ubd.co.nz, nzs.com, nocowboys
Returning visitors
• Email marketing
• Next purchase offers
• A little bit of your expertise for free
• Relevant news items
Conversion rate
• Fast loading website
• User-friendly layout and nav
• Professional, personalised site built to w3.org standards
• Compelling website copy
• Clear sales pathway
brighter design limited tel: 0800 22 66 22 fax: 09 426 7610 email: [email protected] bOX 117 silVerdAle 0944 www.brighterdesign.co.nz
