Web Design And Development and Digital Marketing
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Hello
Transcript of Web Design And Development and Digital Marketing
Hello
I’m
Amit MaliWeb Strategist + Trainer @ TTS
amitmali.com
WEBSITE DESIGN + DEVELOPPMENT +
DIGITAL MARKETIGN(Modern approach)
Mantra of success on internet
TechnoKraft training & Solution tts.net.in
What is a WEBSITE
a location connected to the Internet that maintains one or more web pages.
A webpage is a hypertext document connected to the World Wide Web.
What Should I learn to create a website
DESIGN DEVELOPMENT
Front End Development Back End Development
DESIGN
HTML CSS
JavaScript
Start with Go Pro with CSS Pre-processorsCSS FrameworksJavaScript FrameworksTask RunnersDependency management tools
Many more…
Must Know Designing PrinciplesConcepts like
UIUXResponsive Design Current Design Trends
Development
Ruby , PHP ,Python, SkalaMany other programing language
Programming languages used in most popular websites*Websites Popularity
(unique visitors)Front-end
(Client-side)Back-end
(Server-side) Database
Google.com[ 1,100,000,000 JavaScript C, C++, Go, Java, Python BigTable, MariaDB[
YouTube.com 1,000,000,000 JavaScript C/C++, Python, Java,
Go BigTable, MariaDB
Facebook.com 900,000,000 JavaScriptHack, PHP (HHVM), C++, Java, python, Erlang,D, Xhp,Haskell
MySQL,HBaseCassandra,
Yahoo 750,000,000 JavaScript JavaScript,PHP MySQL,PostgreSQL
Amazon.com 500,000,000 JavaScript Java, C++, Perl Oracle Database
Wikipedia.org 475,000,000 JavaScript PHP, Hack MySQL, MariaDB
Twitter.com 290,000,000 JavaScriptC++, Java, Scala, Ruby on Rails
MySQL
Bing 285,000,000 JavaScript ASP.NET Microsoft SQL Server
eBay.com 285,000,000 JavaScript Java, JavaScript Oracle Database
MSN.com 280,000,000 JavaScript ASP.NET Microsoft SQL Server
Microsoft 270,000,000
Linkedin.com 260,000,000 JavaScript Java, JavaScript,
Scala Voldemort
Pinterest 250,000,000 JavaScript Django (a Python framework) MySQL, Redis
Ask.com 245,000,000
Wordpress.com 240,000,000 JavaScriptPHP (transitioning to node.js)
MySQL
You must know how to promote it How to reach to the customers How to generate revenue How to track website performance and visitors
Well… there is a term called DIGITAL MARKETING is come
Designing a website is not enough
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September 2, 1969: First time two computers communicated with each otherOCT 29, 1969: MESSAGE SENT FROM COMPUTER TO COMPUTER IN DIFFERENT LOCATIONSMARCH 1989: TIM BERNERS-LEE INVENTED THE WORLD WIDE WEB.
September 4, 1998
January 1994
December 2002
February 4, 2004
March 21, 2006
October 2010
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Some facts of social media
Facebook had over 1.44 billion monthly active users as of
March 2015
Twitter 302 million active (May 2015)
Instagram has 300 million users accessing the site per month.
(Dec 2014)
LinkedIn Over 364 million
With 2.9 billion users, e-mail is nearly three times as popular as Facebook
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Todays agenda• What is Digital Marketing?• Why Do I Learn?• What should I learn to be a Digital Marketer?
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What is Digital Marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. Source – Wikipedia
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Why Do I Learn?
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Over 100,000 new dot com domains are registered on the
web every day.
Forecasted mobile phone internet user penetration in India
for 2018
Number of internet users in India 213 million
Active mobile internet users in India 185 million
Digital buyer penetration in India (2011-2018) 24.4%
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Shut up and tell me how much will I earn
Digital marketing to create 1.5 lakh jobs by 2016: Experts
PTI | Aug 13, 2014, 07.25PM IST | Times Of India
the starting salary for digital marketing professionals is in the range of Rs 4.5 - 5.5 lakh.
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What should I learn to be a Digital Marketer?• SEO
• Search Engine Marketing (SEM)
• Google AdSense and Affiliate Marketing
• Social Media Optimization
• Social Media Marketing
• Email Marketing
• Google Analytics In-Depth
• Online Reputation Management
But it’s not over yet
THANK YOU
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