Web Credibility Checklist
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Dramatically improve your web site by following these examples. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
Transcript of Web Credibility Checklist
This checklist can help you make your web site much more effective.
We will go through each item…
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Look & Feel
The overall design of your web site is attractive and makes a good first impression.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Look & Feel
Navigating around your web site is easy and intuitive.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Look & Feel
There are no generic photos or clip art on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Look & Feel
If your web site is personalized, it demonstrates a higher level of sophistication (so consider doing this.)
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Look & Feel
Your Blog and News sections are both updated recently and regularly.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Stands Behind Your Promises?
Your web site has photos of actual employees, not just managers
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Stands Behind Your Promises?
If you are a small or new firm, your web site includes photos of your office.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Stands Behind Your Promises?
There are photos and clear - but concise - bios of your management team.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Stands Behind Your Promises?
Key statements and claims are backed up by evidence.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Stands Behind Your Promises?
No overblown claims or hype.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
Customer testimonials and press mentions are prominent on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
Even better than testimonials, your web site features a constant flow of customer reviews, both good and bad.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
Your web site refers to specific clients.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
You link to reputable organizations.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
External web sites - preferably major ones - link to your site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Who Believes in You?
Your content is available on other reputable web sites, and it links back to your site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
The compelling benefits to customers of your offerings are clear and obvious.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
Your web site exhibits a genuine interest in the needs of other people.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
The language you use is simple and engaging.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
Your offers are reasonable and guaranteed.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
Product information on your web site is detailed and understandable.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Why Should I Care?
There is useful content on your web site, not just sales material and fluff.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
How Do I Take the Next Step?
It is very easy to contact you from your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
How Do I Take the Next Step?
Your social media activities are easy to follow; links are visible.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
How Do I Take the Next Step?
Relevant Google searches feature your firm and its offers near the top of the results.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
How Do I Take the Next Step?
Google searches display accurate and up-to-date information about your firm.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
The Absolute Basics
There are no typos whatsoever on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
The Absolute Basics
The grammar on your web site is perfect.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
The Absolute Basics
All links work.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
The Absolute Basics
Your web site loads quickly.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
Using this checklist and my social media experience, I can vastly improve your web site. Even better, I unconditionally guarantee my results.
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