Aatish Raj

PGDM2/15

Ad

ver

tisi

ng

Mo

del

1990 Started

Reason for success-

An advertising mod-

el is the strategic use

of an advertising me-

dium, with the goal

of reaching a specif-

ic target audience. In

order for a model to

be effective, you

must clearly under-

stand the advantages

and limitations of

each medium.

Revenue $45 billion

Su

bsc

rip

tion

Mo

del

The subscription mod-

el consists in a month-

ly or yearly charge for

the services that cus-

tomers use . It also al-

lows companies to

have a flexible pricing

system in which they

can offer new custom-

ers one month free.

Fre

emiu

m M

od

el

This is a pricing

model in which the

initial service is free

but upgrades, ad-

vanced features

and/or virtual goods

cost money. Use a

freemium model to

draw in new cus-

tomers

Revenue $860 M

Lea

d G

ener

ati

on

mo

del

This is a type of site that collects users info. and then sells that in-formation to other companies that would be interest-ed in selling or marketing to them.

Revenue $35M

Founded in 1995

Bro

ker

age

Mod

el A business model that

facilitates the buying

and selling of prod-

ucts or services be-

tween two or more

separate entities. Bro-

kerages can either be

B2B , B2C

Info

med

iary

Mo

del

An infomediary is a

website that pro-

vides specialized in-

formation on behalf

of producers of

goods and services

and their potential

customers This busi-

ness model is partic-

ularly advantageous.

The merchant mod-

el is a business mod-

el that consists in sell-

ing goods or services

over the internet. This

type of e-business is

the most popular

amongst wholesalers

and retailers.

Mer

chan

t M

od

el

Founded in 2001

Com

mu

nit

y M

od

el

The community

model is a method of

developing an online

presence in which

several individuals or

groups are encour-

aged to join and par-

ticipate in ongoing

interaction designed

around a common

purpose.

Eco

mm

erce

Mo

del

E-commerce is

usually associated

with buying and

selling over the In-

ternet, or conduct-

ing any transaction

involving the

transfer of owner-

ship.

Uit

ilit

y M

od

el

LBNL's Electricity

Markets and Policy

Group (EMP) per-

forms quantitative

analysis, provides

technical assistance,

and creates a series

of papers on regu-

lated electric utility

business models .