Web and Email Conversion

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Is the conversion rate the bottom line of an online campaign? More hits = More sales?

Transcript of Web and Email Conversion

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Is the conversion rate the bottom line of an online

campaign?

More hits =More sales?

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Conversion Rate Testing is...

A scientific analysis of your web site and email campaigns to boost revenues.

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We test because

all clicks are not equal

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Which one would you pick?

Boost in sales 15% Boost in sales 9%

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Build for Conversion

4% Conversion

14% Conversion

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Conversion = Art + Science

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Process is the key for testing

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Case Study #2• The Business Need: Paid traffic drives leads and sales

• The Challenge: On a limited budget, improve landing pages but keep in mind strict brand guidelines, bureaucracy and justification to do this test.

• The Solution: Studied brand guidelines, value and relevance

How did it go?

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Case Study #2 - Results

Increased conversions by: 32.5%

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If I worked for Richmond Tigers

This is what I would do...

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The math behind it.

Is it worth it?

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Simple, smarter eMails

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Email is a 6 step process1. Delivery2. Subject line3. Preview pane4. Download5. Read it6. Click thru

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Advanced Email Marketing

1. What we did2. Why we did it3. How we did it4. Results from “doing it”

Warning: Big nerd alert but this is how the big boys do email marketing

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Measurement = Smarter CampaignsStatistic’s Example

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Smarter Campaigns = More revenues

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Subject Line #1 – Thank You For Making Us Your Florist Of Choice

Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

Results:

Versions Open rate

Control (Thank you subject line) 20.12%

Treatment (15% discount subject line) 14.95%

Relative Difference -25.7%

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Subject Line #1 – Thank You For Making Us Your Florist Of Choice

Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

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“Secrets” to Great Performing eMails1. Make your point2. Give value immediately3. Answer “So what?”4. Design5. Subject lines6. A/B Test everything7. Learn from mistakes

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Contact Chris Bjorklund

Chris Bjorklund

[email protected]

08 6363 7000