Is the conversion rate the bottom line of an online

campaign?

More hits =More sales?

Conversion Rate Testing is...

A scientific analysis of your web site and email campaigns to boost revenues.

We test because

all clicks are not equal

Which one would you pick?

Boost in sales 15% Boost in sales 9%

Build for Conversion

4% Conversion

14% Conversion

Conversion = Art + Science

Process is the key for testing

Case Study #2• The Business Need: Paid traffic drives leads and sales

• The Challenge: On a limited budget, improve landing pages but keep in mind strict brand guidelines, bureaucracy and justification to do this test.

• The Solution: Studied brand guidelines, value and relevance

How did it go?

Case Study #2 - Results

Increased conversions by: 32.5%

If I worked for Richmond Tigers

This is what I would do...

Sign up for our Monthly eZone News all about the West Coast Eagles!Be the first to know about events, rosters, scores and receive special VIP updates.

Name

Email address

We will not spam, sell or share your email address with anyone. Never.

The math behind it.

Is it worth it?

Simple, smarter eMails

Email is a 6 step process1. Delivery2. Subject line3. Preview pane4. Download5. Read it6. Click thru

Advanced Email Marketing

1. What we did2. Why we did it3. How we did it4. Results from “doing it”

Warning: Big nerd alert but this is how the big boys do email marketing

Measurement = Smarter CampaignsStatistic’s Example

Smarter Campaigns = More revenues

Subject Line #1 – Thank You For Making Us Your Florist Of Choice

Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

Results:

Versions Open rate

Control (Thank you subject line) 20.12%

Treatment (15% discount subject line) 14.95%

Relative Difference -25.7%

Subject Line #1 – Thank You For Making Us Your Florist Of Choice

Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

“Secrets” to Great Performing eMails1. Make your point2. Give value immediately3. Answer “So what?”4. Design5. Subject lines6. A/B Test everything7. Learn from mistakes

Contact Chris Bjorklund

Chris Bjorklund

christofferb@lincintegrated.com

08 6363 7000