Web analytics Survey-Study The Netherlands 2014
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Web analytics Survey-Study 2014THE STATUS OF WEB ANALYTICS IN
The NetherlandsPublished September 2014 by Webtrekk.com
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SURVEY METHODOLOGY
• CONDUCTED IN AUGUST 2014 • Online using surveymonkeys.com
• SURVEY EXECUTED AND SUPERVISED BY• OnlineOptimizers.eu & Webanalisten.nl
• PARTICIPANTS RECRUITED VIA• Email, Twitter, Facebook, Meetup,Webanalisten.nl
• TOTAL SAMPLE SIZE WAS n=100
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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GOALS
GOALS OF THIS SURVEY-STUDY WERE TO CREATE AN OVERVIEW OF WEB ANALYTICS IN THE NETHERLANDS AND FUTURE TRENDS WITHIN THIS SECTOR AS WELL AS PUBLISH CURRENT STANDING OF WEB ANALYTICS IN AN ORGANIZATION.
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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KEY TAKEAWAYS
VERY EXPERIENCED USERGROUP
CONVERSION OPTIMIZATION THE NUMBER 1 PURPOSE OF WEB ANALYTICS USAGE
GOOGLE ANALYTICS STILL THE MOST USED TOOL
PREFERENCE FOR USING A PAID SOLUTION IN THE FUTURE
ANALYTICS SHOULD NOT BE A DEDICATED UNIT
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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Profile of survey participants
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Profile of survey participants´companies
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Importance of web analytics
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Web analytics tool usage
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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Satisfaction and reliability
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Presence vs. future
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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ACKNOWLEDGEMENT
Thanks to all participants that have been spendingtheir time and knowledge to share the currentstatus of their web analytics efforts.
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This report is licensed under
creative commons attribution noncommercial license
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The reader is free to share or copy or distribute or transmit the work under following restrictions:
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You are welcome to quote any part of this report attributing any quoted information to „Webtrekk, www.webtrekk.com“
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You may not use this work for commercial purposes
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You may not alter or transform or build upon this work.
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
STUDY QUOTE
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CONTACT
FRED PELLENAARS
COUNTRY MANAGER BENELUX | [email protected]
WWW.WEBTREKK.COM
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH