Web Analytics | Ιάσoνας Τριγώνης | Reprise Media
Transcript of Web Analytics | Ιάσoνας Τριγώνης | Reprise Media
Εκπαιδευτικό πρόγραμμα
Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα
Web analytics________________________________
Ιάσονας Τριγώνης
Search & Performance Executive
Web Analytics – Definition
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)
- Avinash Kaushik
Web Analytics – Why Analytics?
•Where visitors come from and what do they do on the site
•How can the website convert more visitors into customers
•Where people leave the site
•Which pages retain visitors the longest
•Which customer are most valuable
Web Analytics – Data Model
3 components to the GA data model
Users a visitor to your website or app
Sessions the time spend on the site
Interactions what users do while on site
Web Analytics – Exercise
Example 1
I visit ‘Plaisio’ on March 8. While I’m there, I visit the homepage, I go to mobile pages, and to contact page. If I’m the only one to your site:
Sessions: ?Users: ? Pageviews: ?
Web Analytics – Exercise
Example 1
I visit ‘Plaisio’ on March 8. While I’m there, I visit the homepage, I go to mobile pages, and to contact page. If I’m the only one to your site:
Sessions: 1Users: 1Pageviews: 3
Account – Website Tracking
Copy the code
Find your website tracking code on property level tracking info
Add the code snippet to all pages you want to track, before the closing </head> tag
Account – Google Analytics Checklist
Setting up
Place GA code on all pages of your site
Exclude internal IP address
Add referral exclusions
Account – Google Analytics Checklist
Campaign Tagging
Link GA to Google AdWords
Auto tagging is enabled in AdWords
All other sources use UTM tags (newsletter, social, referral traffic)
Account – Google Analytics Checklist
Conversions
Set up Goals
Enable and set up Ecommerce Tracking
Set up event tracking
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