Web Analytics: Insights into Numbers is Exciting!
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WEB ANALYTICS Insights into numbers is exciting!
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Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.
Transcript of Web Analytics: Insights into Numbers is Exciting!
WEB ANALYTICSInsights into numbers is exciting!
JOHN-MICHAEL OSWALT(JMO)
Search Engine Marketing Team – Google Analytics Certified
Web Analytics
• Track visitor actions• Discover patterns and trends• Make positive changes
Basic Metrics
Actionable Metrics
• Location• New / Returning• Loyalty• Tech Details
Visitor Tracking
Traffic Sources
Last 30 Days
Last 365 Days
Search Engine Keywords
Referring Sites
Top Content
Top Landing Pages
Event Tracking
Goals (Google Analytics)
Insights
http://www.google.com/insights/search/
Regional Interest
Specific Terms
WEB ANALYTICSSchipul SEM Department
Jonti Bollesjontibolles.comtwitter.com/jonti
Find this presentation here:www.schipul.com/presentations
John-Michael Oswalt (JMO)jmoswalt.comtwitter.com/jmoswalt
TheSEMblog.comtwitter.com/thesemblog
