Presentation by: Cambrie Titus

Web Analytics Weblog: Eric T. Peterson & Aurélie Pols

Guest Blogs: Judah Phillips & Paul Holstein

Introduction

 Web Analytics Demystified, Inc. is a strategic consulting group in Portland, Oregon

  Blogs are among the most widely read and respected in the industry and serve as a resource for the entire audience measurement community worldwide.

 Maintained by founder, blogger, consultant, and author Eric T. Peterson

  Web Analytics Demystified

  Web Site Measurement Hacks

  The Big Book of Key Performance Indicators

Research & Analysis

  Free Research and Tools

  Published Research   Measuring the Immeasurable- Visitor Engagement

  The Problem with Free Analytics

  Web Analytics Salaries 2007: Insights and Observations

  Published Presentations   The Future of Web Analytics

  Measurement in a Web 2.0 World

  Why Web Analytics?

Research & Analysis

  Twitter Influence Calculator- @erictpeterson

  Google Analytics + Twitalyzer = Twitter Analytics!

  Salary Data Explorer

Free downloadable report Web Analytics Salaries 2007: Insights and Observations

Blogs   Eric Peterson

 Aurélie Pols   Added to the company in 2009 as the Principal

Consultant in Europe

  Judah Phillips (guest blogger)

  Paul Holstein (guest blogger)

Blogs

  Track Visitor Engagement Using Google Analytics   Anyone can use calculation to explore

engagement patters on their site

 Measuring the Immeasurable   Σ(Ci + Di + Ri + Li + Bi + Fi + Ii)- visitor engagement

 Visitor Engagement + comScore = Audience Engagement!   Σ(Ci + Di + Ri + Li)- audience engagement

  Unique visitors only come in one size   Unique Visitors vs. Unique Cookies

So you want to be a web analyst?   Need to be…

  technology-savvy, but business-minded;

  good at writing, but great at presenting;

  enthusiastic about data, but recognize that not everyone else is;

  patient, but unwavering in their desire to improve the current situation;

  willing to pay their dues, but unwilling to generate great analysis that is ignored;

  Able to recognize that reports are a necessary evil, but know the real value is in the analysis

Web Analytics Salaries 2007

 More than ever, web analytics skills are high in demand

  The net result of this talent crunch is increasingly high salaries being paid to professionals having even only entry level experience in the field

5 Insights… 1.  Vendors pay the best salaries

2.  Size of company doesn’t matter

3.  Three tenure groups appear to exist 1.  Less than 3 years [$80,000]

2.  3-5 years [$90,500]

3.  More than 5 years [$102,543]

4.  Organizational approach towards analytics really does matter!

1.  Web analytics is primarily AD HOC [$84,322]

2.  Primarily driven by EMPLOYEES [$86,010]

3.  Primarily driven by BUSINESS PROCESS [$103,182]

5.  There may be hope on the horizon

  In some strange way I wish I could just wave my hands and say “never mind, you don’t need bright folks to run this software … the software is great and it will provide all the answers you’re looking for if you just read the documentation” but we all know I cannot. Web analytics is hard, and it takes smart people to make it work. Technology, people, and process in appropriate servings is the recipe for success.

You’re Invited! Web Analytics Wednesday is the world's largest

social network for web analytics professionals.

  “The unique thing about this web analytics blog is that posts and comments are basically peer;

we’re looking for long, well thought out comments that add something to the

conversation.”

-Eric T. Peterson