Web Analytics and Social Listening from the Small Biz Marketing Hub
description
Transcript of Web Analytics and Social Listening from the Small Biz Marketing Hub
Keri Jaehnig of Idea Girl Media
Kittie Walker of Indigo Girl
Social Listening
for the
Small Business Owner
You must be aware of online conversation
and what is trending online,
or your competition will win.
• The Global Web
• The Social Space
• Your Niche (includes location)
Imag
e cr
edit
: pra
ctic
alo
wl,
Flic
kr
Image credit: photosightfaces, Flickr
The approach…
• Google Alerts – Tracking preferred topics you customize.
• Guzzle.it – Social curation generated from the web.
• List.ly – What the world is talking about (driven
by users, not web generated).
Google Alerts – http://www.google.com/alerts
Key words/phrases:
Email or RSS feed.
Guzzle.it - http://guzzle.it
Customized & categorized feeds:
What YOU want to see
List.ly -- http://list.ly
• In list form• Popular topics• Collaborative
• Twitter Lists – Users, key words, hashtags.
• Curate.me – Best stories from Facebook friends & Twitter follows.
• Social Mention – Real-time search of most social networks “Google
Alerts style.”
Twitter Lists – Always be listening!
Hootsuite Dashboard Lists are importable into Hootsuite
List of tweetersHashtag
conversation
Hashtagconversation Key word
Curate.me – http://curate.me
Decide what & when!
http://socialmention.com
Specific key word or phrase here
• Facebook Interests Lists – Friends, Pages, Big Brands, News
Sources – Organized stories; customized news feeds.
• Twitter Lists – Competitors, hashtags (public/private).
• Google Alerts – Industry, Location, Competitors.
• LinkedIn Today – Topics professional circles are talking about
(also web & social space).
Facebook Interests Listshttps://www.facebook.com/bookmarks/interests
LinkedIn Todayhttp://www.linkedin.com
• Right on your home screen.• Click link for more.• Popular topics.
Image credit: subharnab, Flickr
• These tools are free and easy to use.
• Use these tools interchangeably.
• Customize to YOU.
• Consistently edit your systems!
• Other tools available – both free & fee.
Web Analytics
for the
Small Business Owner
Everything that you do for your business
as to be done with intent
You can only act with intent if you have solid
facts to inform your decisions
With your Google Account you have access to plenty
of free information
If you have a WordPress Installation the easiest way to manage
your web analytics is by using Yoast’s Plugins – install and
activate:
Now that you know more about SEO and the current position of
you site, sign up for Google Webmaster Tools
https://www.google.com/webmasters/tools/
Leave the tool to collect data for the next couple of days and
then go back in and explore the interface.
Keep an eye on who is visiting your site & why they are visiting it,
sign up for Google Analytics
http://www.google.co.uk/analytics/
• Accept the Google Terms of Service
• Copy the tracking code number from the get tracking info tab (
looks like UA-xxxxxxxx-x
• Metrics aren’t useful until you have a history built up.
• Metrics appear in Analytics a day behind.
• Go back into your analytics in a few days and take a look
around the various tabs to get insights into your visitors and
what they are most interested in on your site.
Explore listening to the web and share your thoughts in the group.
Explore social listening and share your thoughts in the group.
Set up the Yoast plugins, Google Webmaster Tools, Google Analytics, and then familiarize yourself with
them.
If you get stuck or need some clarification
jump into the group and ask!