Web 2.0: "We are married to the Web"

WEB 2.0:“We are married to the web”

The initial web: “Web 1.0”

• Static• Read only• Not user friendly• Difficult and costly to update• 250, 000 sites by 1996• 40 million global users

Web 2.0

• web applications that facilitate participatory information sharing, user-centered design and collaboration on the World Wide Web

• Web 2.0 websites allow users to do more than just retrieve information. They provide the user with more user-interface, software and storage facilities, all through their browser.

• The web visualized as a platform

Web 1.0 was CommerceWeb 2.0 is People

- Ross Mayfield

(CEO, SocialText)

Web 2.0

• Read / Write Web• Participatory web• Collective intelligence• User friendly applications• Focuses on simplicity• 80 million sites• 1+billion global users

Web 2.0 Concepts• Rich Internet Application (RIA): The experience brought from desktop to

browser – Eg: Ajax, flash that’s used in online gaming, videos, music etc

• Service-oriented Architecture (SOA): defines how Web 2.0 applications expose its functionality so that other applications can integrate the functionality providing a set of much richer applications

-eg: Feeds, RSS, Web Services, Mash-ups

Web 2.0 Concepts• Social Web: It defines how Web 2.0 tend to

interact much more with the end user and making the end user an integral part.

-Eg: blogs, forums, threads

Web 2.0 Technologies• E commerce• Blogging• Flash• RSS• Social networking• Wikis• Dynamic polls• Social Bookmarking• Content

Management• Live Chat

• Online payment• Video players• News feeds

Web 2.0 Features and Techniques• Search: Finding information through keyword search.• Links: Connects information together into a

meaningful information ecosystem• Authoring: The ability to create and update content

leads to the collaborative work of many rather than just a few web authors

• Tags: short information about the data• Extensions: software that enhances the applications

of the web • Signals: The use of syndication technology such as

RSS to notify users of content changes.

Web 2.0 helps Marketing• Advertise Products online• Feedback on products• Marketing to the right target audience• Engages Customers• Helps in market research• Increases awareness about a product• Gives more power to the customer• Builds new links and networks• Increases Sales

Web 2.0 Success stories

Wikipedia is a user-created & edited encyclopedia. Meaning any one can create and entry on information they want others to know about. They can also, correct or add information to an existing article. And it's all done live, so you can see your results as soon as you're done. Wikipedia has several versions in dozens of different languages. So anyone can use it no matter what language they speak.


• 4th most popular website• 320 million unique visitors•100,000 active volunteers•A total of 13.1 million volunteers•Raised a fund of 6.7 million dollars•Had a staff of just 27 on 2009


Facebook (stylized facebook) is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc


• Facebook has more than 600 million active users•There are over 900 million objects that people interact with (pages, groups, events and community pages)•Entrepreneurs and developers from more than 190 countries build with Facebook Platform•Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day•Facebook is worth 82 Billion dollars today


Flickr is an image hosting and video hosting website, web services suite, and online community.


•40 million members•More than 5 billion images hosted•40 million dollar company•User can add photos, share, edit, buy and sell. images.

Other WEB 2.0 Websites

•Green Peace•Digg•Reditt•delicious•Slide share•E-bay•Amazon

Indian companies following web 2.0 Practices

•CNN IBN –that’s the only one I could think of…

Web 2.0: “The Dark Side”

•People viewed as potential Consumers•No Privacy - nothing comes free•The more we share the more they earn•Content once shared on networking sites are not erasable•Dependence on the web•Circulation of unverified information

WEB 2.0:“We are married to the web”

Remember this?

I logged into facebook, went into my friends profile, downloaded his picture, edited in photoshop and made a joke out of it…

…That’s how our personal info can be exploited by anyone…!!

…The Dark side of Web 2.0

Thank You

Web 2.0: "We are married to the Web"

Technology

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