Web 2.0 usage in Industries - Research Proposal
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Web 2.0 Usage in Industries A comparison study of the travel, retail and health industries Copyright © 2009 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Research Proposal
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My research proposal for researching the difference usage of Web 2.0 across industries.
Transcript of Web 2.0 usage in Industries - Research Proposal
Web 2.0 Usage in IndustriesA comparison study of the travel, retail and health industries
Copyright © 2009 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Research Proposal
2Copyright © 2009 Accenture All Rights Reserved.
• Research Team• Research Topic• Research Question• Research Approach
– RQ1: What is Web 2.0– RQ2: B2C Interaction Model– RQ3: Web 2.0 Usage in Industries– RQ4: Model Development– RQ5: Model Validation
• Contact Information
Contents
3Copyright © 2009 Accenture All Rights Reserved.
•Accenture Information Management Services
– Sjoerd BlauwManagement of Technology
•Faculty Technology Policy and Management, TuDelft
Research Team
4Copyright © 2009 Accenture All Rights Reserved.
Research Topic
•The difference in Web 2.0 usage in different industries for business to consumer interaction and user participation is the topic of this explorative research with as result a model as guidance for new Web 2.0 implementations.
Travel
- Rating of Hotels
- Price comparison
Health
- Communities
- Share experiences
5Copyright © 2009 Accenture All Rights Reserved.
Research Questions
To what degree can the differences and commonalities of Web 2.0 business to consumer interaction between the travel, retail and health industries be represented into a model?
1. What is Web 2.0?2. What types of business to consumer interaction can be distinguished in
relation to Web 2.0?3. How is Web 2.0 used for interaction by companies in the different
industries?4. What are the differences and commonalities between the cases and
can this be visualized into a model?5. How is the model evaluated by Accenture?
6Copyright © 2009 Accenture All Rights Reserved.
Research Approach
7Copyright © 2009 Accenture All Rights Reserved.
RQ1: What is Web 2.0
•Literature study
• Industry specific Web 2.0
•Product:– Description Web 2.0– Operationalization of Web 2.0
8Copyright © 2009 Accenture All Rights Reserved.
RQ2: B2C Interaction Model
•Analyze general cases•Taxonomy of usage
•Product:– Interaction taxonomy
9Copyright © 2009 Accenture All Rights Reserved.
RQ3: Web 2.0 Usage in Industries
•Table for data gathering– Rows: industries and company types– Columns: interaction model elements– Cells: cases
•Product:– Cases described implementation of usage
10Copyright © 2009 Accenture All Rights Reserved.
RQ4: Model Development
•Generate radar plots from data•Grouping of similarities in table
•Product:– Model (simplified table)
11Copyright © 2009 Accenture All Rights Reserved.
RQ5: Model Validation
•Expert review
•Product:– Validated Model
12Copyright © 2009 Accenture All Rights Reserved.
Contact Information
•Sjoerd Blauw– E-mail: [email protected]– Website: http://www.sjoerdblauw.nl – Twitter:
http://www.twitter.com/sjoerdblauw
