Web 2.0 marketing www.seattlecoffeegear.com

First and foremost… content is king

All the SEO and social media in the world won’t do any good if you don’t have something consumable in the first place

Anyone telling you they can get you to the top of Google search results is probably lying

Stay relevant with constantly updated information and content

Connect with your customer directly via social media; make your content seem more personalized

Keep your homepage simple and informative; “What is this company offering me”

Google is your best friendGoogle Analytics is the most valuable resource you can possibly ask for and probably more

Google is your best friendView where your traffic is coming from, what people are searching for, who is sending traffic your way, etc.

Utilizing YouTubeCreating a free and personalized YouTube channel can be a great way to connect personally with your customers with original content

Friends on Facebook Keep all your “fans” informed on the latest and greatest from your company, whether it be new blogs, videos, products, special offers, etc.

Make it easy for your fans to get ahold of you, and even easier for you to quickly respond

BloggingThe easiest way to provide free and updated information to your customers, both prospective and retained

Keeps content fresh and allows for the spreading of your brand via the “share” feature

Sharing information that will be passed along among the blogosphere, e.g. info graphics, quick factoids, etc.

Where is the money? Finding ROI in social media

really varies with individual companies. We have found success on YouTube, yet see little return using Twitter

Holding web presence, spreading the brand, driving narrative, being accessible, etc. all lead to a growing business

Little to zero cost utilizing these services, quickly adapting and finding success in varying degrees of social media will result in successful marketing campaigns

Did I mention content?

Ask me anythingFeel free to shoot me an email if you have any questions/comments/concerns/complaints

Rob Toledo

stenton.toledo@gmail.com